Wyndham Grand logo

Wyndham Grand Franchise

Audited Financials
HospitalityEst. 2005Parsippany, NJ
development.wyndhamhotels.com/
Financing Available

Risk Score

Pending analysis

Investment Range

$1,630,205 - $106,091,949

Franchise Fee

$42,500

Total US Locations

9

Business Summary

Wyndham Grand is an upscale, full-service hotel brand that offers guest lodging facilities in major business and vacation destinations globally. Wyndham Grand provides a unique guest experience with sophisticated design and distinct dining options. Wyndham Grand Resort properties also offer amenities like golf, tennis, beaches, and spas. The company franchises these hotels to property owners, enabling them to establish new facilities or convert existing hotels to operate under the Wyndham Grand system.

Corporate History

Wyndham Franchisor, LLC was formed in Delaware on December 4, 2017. However, its predecessor, Wyndham Hotels and Resorts, LLC (formerly Wyndham Franchise Systems, LLC), began offering franchises of the type offered by Wyndham Grand on October 12, 2005. Wyndham Hotels & Resorts, Inc. (WHR), the ultimate parent, was created on May 31, 2018, through a tax-free spin-off of the hotel and transient lodging businesses from Wyndham Worldwide Corporation. WHR began trading on the New York Stock Exchange as a standalone public company on June 1, 2018. Wyndham Grand operates as an upper upscale, full-service hotel brand offering franchises for guest lodging facilities.

Financial Overview

Investment Range

$1,630,205 - $106,091,949

Franchise Fee (Low)

$42,500

Franchise Fee (High)

$150,500

Royalty %

5%

Marketing %

3%

Equipment Costs (Low)

$62,295

Equipment Costs (High)

$7,198,407

Working Capital

$1,872,935

Audited Financials

Yes

Offers Financing

Yes

Audit Opinion

Unqualified opinion

Financial Health Notes

Wyndham Hotels & Resorts, Inc. presents audited financial statements with an unqualified opinion, indicating that their financial position and results of operations are fairly presented. A critical audit matter highlighted by the auditors relates to the estimation of deferred revenues and liabilities for the Wyndham Rewards loyalty program. This estimation requires significant judgment regarding the estimated cost per point and redemption rate. The company also manages market risks associated with interest rates and foreign currency exchange rates.

Financing Details

Wyndham Grand generally does not offer direct or indirect financing arrangements to franchisees, except for specific programs. They may defer the payment of the Initial Fee, typically for up to 90 days or until the facility opens, with no interest unless payments are overdue. Wyndham Grand also offers Development Incentive loans for new construction and conversion facilities, which are not repaid unless the franchise agreement terminates or is transferred early, and a portion is forgiven annually. These incentive loans bear no interest unless in default. Additionally, Wyndham Grand provides special Development Incentives for women entrepreneurs through the 'Women Own the Room' (WOTR) program, targeting $2,500 per guest room, not exceeding 50% of the franchisee's equity investment, along with personalized guidance. Similar customized support and potential Development Incentives are available for Black entrepreneurs through the 'Black Owners & Lodging Developers' (BOLD) program. Franchisees can also request a Lender Notification Agreement for their chosen lenders.

Performance Metrics

Total US Locations

9

Franchised Units

9

Corporate Units

0

Franchising Since

2005

Agreement Terms

Initial Term

15 years

Renewal Conditions

Wyndham Grand states that neither party has renewal rights or options. However, if applicable law requires renewal rights, franchisees must apply for a renewal agreement at least six to nine months before expiration. Conditions for renewal may include signing the then-current franchise agreement (which may have different terms and fees), executing a general release of Wyndham Grand and its affiliates, completing a property improvement plan, and paying a standard renewal fee, if applicable.

Training & Support Program

Franchisor Assistance

Wyndham Grand provides comprehensive assistance to its franchisees, starting with pre-opening support. This includes approving site selections (often requiring a market feasibility study), creating a Property Improvement Plan (PIP) for conversions, offering architectural consultation for new construction, and conducting inspections during construction/renovation. Franchisees and their general managers receive mandatory training, including general manager certification (Hospitality Management Program), opening training for staff, human trafficking prevention, and 'Count on Us' service culture training. Ongoing support includes access to an online Standards of Operation and Design Manual and its updates, System conferences, announced and unannounced inspections, operational support via email, phone, and intranet, and field visits. Wyndham Grand also offers access to a proprietary online platform for brand information and business tools, information on Approved Suppliers, a Central Reservation System, a mandatory Signature Reservation Service, optional revenue management programs at different service levels, a customer experience software platform (Medallia) for guest feedback and review responses, an optional remote local sales service, and the Wyndham Connect guest engagement platform. They also provide branded email accounts, a data platform for revenue management, and an OTA reconciliation program.

Initial Training Hours

34

Training Location

Corporate designated location (Hybrid only) or Online

Ongoing Support

Wyndham Grand offers various forms of ongoing support after a hotel opens. This includes continuous access to the Standards of Operation and Design Manual, which is regularly updated. Franchisees can participate in System conferences held approximately every 18 to 24 months, which may include special sessions for the Wyndham Grand brand. The franchisor or its contractors conduct announced and unannounced inspections of facilities. Operational support is provided through email, telephone, and the System's intranet site, with periodic on-site visits from a field support team for compliant franchisees. Franchisees have access to a proprietary online platform (currently Wyndham Community) for brand-specific information, reporting, marketing, sales, loyalty, and revenue management resources. Information about Approved Suppliers is regularly provided. Wyndham Grand maintains a computerized Central Reservation System and requires participation in its Signature Reservation Service program, where professional agents handle reservation inquiries. Optional revenue management programs (Standard, Premium, Premium Plus RMS) and a remote local sales service are available for additional fees. Franchisees also get access to a customer experience software platform (Medallia) that aggregates guest reviews, with Wyndham Grand responding to certain surveys and online reviews. The Wyndham Connect platform is provided for guest communication via mobile devices, and branded email accounts and a data platform for revenue management are also offered. Additionally, there is an annual Continuing Education fee of $4,000 for a comprehensive curriculum of hotel operations training, including regional workshops and access to Wyndham University, the franchisor's learning management system.

Franchise Requirements

Industry Experience Required

No

Management Experience Required

Yes

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Commercial

Owner Participation

Absentee Allowed

Territory Type

Non-Exclusive

Staffing Notes

Wyndham Grand requires all personnel in designated positions to attend and successfully complete initial and ongoing training programs. The franchisee is solely responsible for all employment decisions, including recruitment, hiring, firing, scheduling, and remuneration. If the franchisee does not personally manage the facility, they must hire a management company or an individual manager with significant training and experience in managing similar lodging facilities. The facility's general manager must successfully complete the Hospitality Management Program (HMP), Human Trafficking Prevention Training, and Count on Us training, and attend an annual national leadership conference. All team members are required to complete Count on Us training, with specific additional training for room attendants and food service staff. The franchisor reserves the right to require a third-party manager if the franchisee lacks sufficient hotel management experience, and to approve any management agreement and key employees' confidentiality covenants. Wyndham Grand emphasizes compliance with its service culture 'Count On Me!' through its training programs.