WOOFIE'S Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$180,423 - $294,651
Franchise Fee
$15,000
Total US Locations
82
Business Summary
Woofie's operates a pet care business that offers pet sitting, dog walking, and pet grooming services. Grooming services are provided to clients using mobile pet spa vans, while pet sitting and dog walking services are typically offered at the client's residence. The business also provides other related pet services that Woofie's may specify.
Corporate History
Woofie's Pet Ventures, LLC was organized in Virginia on February 8, 2018, and started offering franchises in November 2018. On January 21, 2022, Woofie's was acquired by Villa TopCo, Inc., becoming a direct subsidiary of Woofie's TopCo LLC, which is a wholly-owned subsidiary of Authority Brands, Inc. Authority Brands, Inc. is ultimately majority-owned by Funds advised by Apax Partners, LLP. Woofie's affiliates, Woofie's Ashburn, LLC and Woofie's Leesburg, LLC, operated company-owned businesses until the end of fiscal year 2023.
Financial Overview
Investment Range
$180,423 - $294,651
Franchise Fee (Low)
$15,000
Franchise Fee (High)
$65,588
Royalty %
6.5%
Marketing %
2%
Equipment Costs (Low)
$24,675
Equipment Costs (High)
$98,000
Working Capital
$70,000
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Unqualified opinion
Financial Health Notes
Authority Brands Inc., the guarantor for Woofie's, has received an unqualified audit opinion on its financial statements. While the company recorded impairment losses of $23,240 and a loss on the sale of retail operations for $10,276 in 2024, related to specific brands like Successware, Color World, and Monster New Tree Service LLC, it also established a valuation allowance of $12,023 for federal and state net operating losses and interest limitation carryforwards. Despite these adjustments, Authority Brands Inc. was in compliance with its debt covenants as of December 31, 2024 and 2023.
Financing Details
Woofie's may, at its discretion, allow franchisees to finance up to 75% of the initial Franchise Fee and any applicable Additional Household Fee. This financing option is not available for transactions involving brokers or other third-party referral sources. If financed, the balance can be paid in up to 36 monthly installments with an annual interest rate of 12%. Franchisees can prepay the balance at any time without penalty. To secure the financing, franchisees must sign a Promissory Note and Guaranty, and Woofie's will take a security interest in the assets of the Franchised Business. Woofie's does not offer direct or indirect financing for other aspects of the business and will not guarantee any third-party obligations for franchisees.
Performance Metrics
Total US Locations
82
Franchised Units
82
Corporate Units
0
Franchising Since
2018
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
Woofie's has no litigation cases or legal disputes to report.
Bankruptcy History
Woofie's has no bankruptcy history to report for the franchisor or its key personnel.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew the franchise relationship, Woofie's franchisees must provide written notice of their desire to renew between 6 to 12 months before the agreement's expiration date. They must be in good standing, without any defaults under their agreements, and have a good record of customer service and compliance with Brand Standards. Franchisees must also be on good terms with Woofie's, including having no ongoing litigation. Renewal may require signing Woofie's then-current franchise agreement, paying a renewal fee, signing a general release of claims, meeting current training requirements, demonstrating the right to stay in the Approved Location, remodeling or renovating vehicles and premises to current Brand Standards, and updating computer systems and vehicles.
Training & Support Program
Franchisor Assistance
Woofie's provides a range of assistance to its franchisees. Before opening, franchisees receive an initial training program, access to the Operations Manual and a Franchisee Portal, help setting up with a designated Call Center (if applicable), information on acquiring designated software packages, specifications for equipment, and support in creating a pre-opening and grand opening marketing plan. Woofie's also offers opening support. On an ongoing basis, the company provides additional training programs, develops and maintains Brand Standards, manages the Franchisee Portal and Brand Standards Assessment program, reviews advertising plans, manages social media accounts, monitors compliance with customer warranty programs, and manages Key Account programs.
Initial Training Hours
104
Training Location
Online and in-person in Ashburn, Virginia
Ongoing Support
Woofie's provides ongoing support to its franchisees after they open. This includes making available additional required and optional training programs, continually developing and maintaining Brand Standards, and managing the Franchisee Portal for communications and resources. Woofie's also conducts a Brand Standards Assessment program, which may include mystery shopper reports, to ensure quality. Franchisees receive guidance on vendor specifications and approvals, management of the Brand Fund, and review of their advertising and promotional plans. Additionally, Woofie's manages social media accounts and monitors compliance with customer warranty programs. They also manage contracts and relationships for national, regional, or key account programs, which franchisees may participate in.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Hybrid
Owner Participation
Hands-On
Territory Type
Protected
Territory Size Requirements
Woofie's typically defines its franchise territories based on a population of 50,000 to 75,000 households, using postal zip codes. Franchisees can select their territory from available pre-defined options, subject to Woofie's approval, with the population determined using recent U.S. Census Data or other chosen statistical sources.
Staffing Notes
Woofie's requires franchisees to designate a Key Person responsible for the day-to-day operational performance of the business and who must work on-site at the business office. For the first year, this Key Person must be the majority owner. Subsequently, another person can be designated as Key Person if they meet Brand Standards and own at least a 5% interest in the franchisee. The Key Person, along with all Authorized Groomers and Authorized Pet Sitters, must complete specific training programs or modules before providing services. Franchisees are solely responsible for all hiring decisions and general employee training. Woofie's provides assistance with initial employee candidate screening through an applicant tracking system and a Talent Team.