Risk Score
Pending analysis
Investment Range
$573,789 - $752,692
Franchise Fee
$25,000
Total US Locations
69
Business Summary
Woodcraft operates retail stores that specialize in selling woodworking products and services. These include tools, supplies, books, and various educational programs like seminars, classes, and demonstrations, catering to woodworking professionals, hobbyists, and enthusiasts.
Corporate History
Woodcraft Franchise, LLC was organized in Delaware on March 8, 2006. Its predecessor, Woodcraft Franchise Corporation (WFC), offered Woodcraft franchises from March 1997 to July 2006. Woodcraft Franchise, LLC merged with WFC on June 3, 2006, becoming the surviving company. Woodcraft Franchise, LLC began offering franchised businesses in September 2006. The company operates Woodcraft Retail Stores, and its affiliate, Woodcraft Supply, LLC, also operates company-owned Woodcraft Retail Stores.
Financial Overview
Investment Range
$573,789 - $752,692
Franchise Fee (Low)
$25,000
Franchise Fee (High)
$50,000
Royalty %
5%
Marketing %
1.5%
Equipment Costs (Low)
$65,000
Equipment Costs (High)
$125,000
Working Capital
$62,500
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
Woodcraft Franchise, LLC appears to have a stable financial position. It shows consistent net income ($2,056,919 in 2024 and $3,048,311 in 2023). The company is contingently liable as a guarantor for a $5,000,000 revolving line of credit for its parent company, Woodcraft, LLC, but there was no outstanding balance on this line of credit at the end of 2024 and 2023.
Financing Details
Woodcraft Franchise, LLC does not offer any direct or indirect financing to its franchisees. This means Woodcraft will not provide loans, lease guarantees, or other financial assistance. Franchisees are responsible for securing all their own funding.
Performance Metrics
Total US Locations
69
Franchised Units
58
Corporate Units
11
Avg Square Footage
6,750
Franchising Since
2006
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
Woodcraft Franchise, LLC has no litigation history to report.
Bankruptcy History
Woodcraft Franchise, LLC has no bankruptcy history to report.
Agreement Terms
Initial Term
10 years
Renewal Term
5 years
Renewal Conditions
To renew, Woodcraft Franchise, LLC franchisees must provide written notice of their intent to renew between 180 and 270 days before the agreement ends. They must have substantially complied with all terms of their current franchise agreement and other agreements with Woodcraft or its affiliates, including all financial obligations and operating standards. Franchisees are also required to make necessary capital expenditures to remodel, modernize, and redecorate their Woodcraft Retail Store to meet the franchisor's current physical appearance standards for new stores. A non-refundable renewal fee of $1,000 is due, and franchisees must execute a general release of any claims against Woodcraft and its affiliates. Additionally, they need to meet current qualification and training requirements and sign Woodcraft Franchise, LLC's then-current form of the Franchise Agreement, which may have different terms than their original agreement.
Training & Support Program
Franchisor Assistance
Woodcraft Franchise, LLC provides extensive assistance to its franchisees. Before opening, Woodcraft helps define the territory, evaluates potential sites (though franchisees are responsible for selection), provides interior layout and design specifications, and sends a representative to assist with equipment setup and merchandising. Franchisees or their general managers receive an Initial Training Program. Woodcraft also loans franchisees a copy of the Operations Manual and provides lists of approved suppliers. After opening, Woodcraft offers on-site assistance for approximately seven to eight days to facilitate initial operations and ensure brand standard compliance. Ongoing support includes guidelines for local advertising, additional training programs (some optional for a fee, some mandatory with no tuition charge), periodic field representative visits for consultation, and advisory services on operations, product selection, and marketing strategies.
Initial Training Hours
42
Training Location
Parkersburg, West Virginia
Ongoing Support
Woodcraft Franchise, LLC provides ongoing support to its franchisees after their store opening. This includes approximately seven to eight days of on-site assistance and guidance to facilitate initial operations and ensure brand standard compliance. Woodcraft also offers guidelines for local advertising and promotional materials, requiring prior approval for franchisee-developed ads. Additional training programs and courses are made available, which may be mandatory (without tuition fee) or optional (with a tuition fee), though franchisees cover travel and living expenses. Field representatives conduct periodic visits to stores for consultation and guidance. Woodcraft also provides System standards, makes Branded Products and other approved products available for purchase, and offers advisory services on operations, product selection, and marketing strategies.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Retail
Owner Participation
Supervisory
Territory Type
exclusive
Territory Size Requirements
Woodcraft Franchise, LLC grants franchisees an exclusive geographic area for their Woodcraft Retail Store. This territory is typically defined by zip codes, county boundaries, or highways and is designed to include a population of approximately 350,000 people.
Staffing Notes
Woodcraft Franchise, LLC requires franchisees to hire and maintain a sufficient number of trained, competent, and courteous employees to operate the Woodcraft Retail Store in compliance with brand standards. Franchisees are solely responsible for all employment decisions, including compensation, scheduling, and benefits, with no influence or advice from Woodcraft. If the franchisee is an individual, they are expected to personally manage and operate the store. If the franchisee is an entity, a General Manager who has completed initial training must be responsible for day-to-day operations, devoting full-time efforts and not engaging in other significant management responsibilities. All employees must understand they are employed by the franchisee, not Woodcraft.