Wonderly Lights logo

Wonderly Lights Franchise

Audited Financials
Home ServicesEst. 2022Virginia Beach, VA
wonderlylights.com
Financing Available

Risk Score

Pending analysis

Investment Range

$91,007 - $142,428

Franchise Fee

$23,600

Total US Locations

40

Business Summary

Wonderly Lights operates a business that offers consultation, design, installation, and maintenance services for premium outdoor lighting and decor. This includes Christmas and holiday season lighting, event-based lighting for occasions like weddings, and permanent as well as landscape lighting. Wonderly Lights serves a diverse customer base, including residential, commercial, and municipal clients.

Corporate History

Wonderly Lights, operating as BFB Light Franchising, LLC, was established as a Delaware limited liability company on May 18, 2022. The company began offering franchises for its outdoor lighting and decor business in June 2022. It is a wholly-owned subsidiary of BFB Light Holdings, LLC, which is controlled by Buzz Franchise Brands, LLC, a multi-brand franchising company founded in 2009 that also owns British Swim School, Home Clean Heroes, and Pool Scouts.

Financial Overview

Investment Range

$91,007 - $142,428

Franchise Fee (Low)

$23,600

Franchise Fee (High)

$29,500

Royalty %

7%

Marketing %

2%

Equipment Costs (Low)

$13,555

Equipment Costs (High)

$14,398

Working Capital

$10,500

Audited Financials

Yes

Offers Financing

Yes

Audit Opinion

Unqualified opinion

Financial Health Notes

Wonderly Lights' financial statements indicate that the company is dependent on the continued support from its related party, Buzz Franchise Brands, LLC (BFB). BFB has confirmed its intent and ability to fund Wonderly Lights' operations through March 5, 2025.

Financing Details

Wonderly Lights may offer direct financing to franchisees for a portion of their initial investment or operating capital, potentially covering up to half of the initial fee. The annual interest rate is typically 12%, but this can vary based on the franchisee's creditworthiness. Repayment terms usually span 1 to 3 years with monthly payments, though other terms, such as daily credit card receipt submissions, may be required. Franchisees or their principals must personally guarantee the debt, and Wonderly Lights may also secure an interest in the franchise's assets. Prepayment is allowed without penalty. However, Wonderly Lights does not offer any financing in the State of California.

Performance Metrics

Total US Locations

40

Franchised Units

39

Corporate Units

1

Franchising Since

2022

Agreement Terms

Initial Term

10 years

Renewal Term

5 years

Renewal Conditions

To renew their Wonderly Lights franchise, franchisees must provide written notice of their intent to renew between 6 and 9 months before the current term ends. They must also modernize the business to meet the then-current system standards, be in good standing without any defaults, and have paid all monetary obligations owed to Wonderly Lights and its affiliates. Franchisees are required to sign Wonderly Lights' then-current franchise agreement, which may have different terms, and execute a general release of claims. Additionally, they must meet current qualification and training requirements and pay a renewal fee of $5,000.

Training & Support Program

Franchisor Assistance

Wonderly Lights provides extensive support to its franchisees. Before opening, this includes a 5-day (Year-Round) or 3-day (Seasonal) in-person training program in Virginia Beach, VA, supplemented by 44 or 39 remote training hours. Wonderly Lights also offers guidance on selecting trailers and commercial locations, provides the Operations Manual, and gives franchisees names of approved suppliers for equipment, products, and marketing materials. Ongoing assistance includes advice and written materials on business techniques, periodic inspections, and telephone or email support. Franchisees may be required to attend advanced training, national conventions, or regional meetings. Wonderly Lights also administers vendor relationships for the integrated business management system, mailer program, and credit card processing, and offers trademark indemnity. They also provide opportunities for group purchasing discounts.

Initial Training Hours

84

Training Location

Virtually and at Wonderly Lights' principal place of business in Virginia Beach, VA.

Ongoing Support

Wonderly Lights provides ongoing support to its franchisees through advice and written materials on business techniques, new developments, and improvements in promotion, public relations, customer relations, services, products, and equipment. The franchisor conducts periodic inspections and evaluations of services. Franchisees receive telephone and email support during normal business hours for operational questions. Wonderly Lights may also require attendance at advanced training, national conventions, and regional meetings. They offer opportunities to participate in group purchasing programs and provide planning assistance for marketing. Additionally, Wonderly Lights contracts with and administers vendor relationships for essential products, equipment, and services like the Integrated Business Management System and Credit Card Processing Services.

Franchise Requirements

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Hybrid

Owner Participation

Hands-On

Territory Type

Exclusive

Territory Size Requirements

Wonderly Lights defines its franchise territories based on a geographic area containing up to 25,000 Targeted Households. These households are typically single-family homes with an annual income exceeding $100,000, though this income threshold may be adjusted based on the region and community type. The specific number of Targeted Households for a franchisee's territory is outlined in Schedule A of the Franchise Agreement, determined using data from a third-party provider.

Staffing Notes

Wonderly Lights requires franchisees to either directly supervise the business operations or appoint an approved Designated Manager who possesses a relevant, qualifying background and has successfully completed initial training. Franchisees are solely responsible for hiring, training, and managing their staff, ensuring all employees are properly licensed and certified as required. Wonderly Lights may also require Designated Managers and other employees to sign non-compete and confidentiality agreements. The Operations Manual will specify further details regarding staffing, including appearance and customer relations standards. The initial inventory package is designed for one complete trailer and one installation team.