Wingate by Wyndham logo

Wingate by Wyndham Franchise

Audited Financials
HospitalityEst. 1995Parsippany, NJ
development.wyndhamhotels.com
Financing Available

Risk Score

Pending analysis

Investment Range

$391,851 - $14,861,112

Franchise Fee

$10,000

Total US Locations

189

Business Summary

Wingate Inns International, Inc. offers, sells and supports franchises for Wingate by Wyndham® guest lodging facilities. Wingate by Wyndham facilities provide overnight accommodations and related services, primarily targeting value-oriented business and leisure travelers. These limited-service hotels typically feature interior corridor designs, offer complimentary continental breakfast, meeting rooms, a business center, a sundry shop, free local calls, and an exercise facility. Franchisees can build new construction facilities, often based on a 99-guest room prototype, or convert existing hotels to the Wingate by Wyndham brand.

Corporate History

Wingate Inns International, Inc. was incorporated in Delaware on February 27, 1995, as General Franchise Systems, Inc. It operates as a subsidiary of Wyndham Hotel Group, LLC, which is wholly owned by Wyndham Hotels & Resorts, Inc. (WHR). WHR became a standalone public company in 2018 after a spin-off from Wyndham Worldwide Corporation. Wingate Inns International, Inc. began offering franchises for Wingate by Wyndham® guest lodging facilities in 1998, with its predecessor starting in 1995. The company specializes in franchising Wingate by Wyndham hotels, which are midscale, limited-service facilities designed for business and leisure travelers, offering amenities like complimentary breakfast, meeting rooms, and exercise facilities.

Financial Overview

Investment Range

$391,851 - $14,861,112

Franchise Fee (Low)

$10,000

Franchise Fee (High)

$36,000

Royalty %

5.5%

Marketing %

3%

Equipment Costs (Low)

$180,655

Equipment Costs (High)

$1,201,652

Working Capital

$164,981

Audited Financials

Yes

Offers Financing

Yes

Financing Details

Wingate Inns International, Inc. may defer payment of the Initial Fee, typically for about 90 days or until the facility opens, whichever comes first. This deferral does not accrue interest unless payments are late, and it generally doesn't require additional security. If deferred, the Initial Fee Note can be paid off early without penalty, but a default will accelerate payment and incur interest. Wingate Inns International, Inc. also offers "Development Incentives" as a loan for new construction and conversion facilities. These loans are not subject to repayment unless the franchise agreement terminates or the facility is transferred before the end of the term. A portion (1/20th) of the original loan amount is forgiven annually. If a default occurs, payment is accelerated, and interest is charged. Eligibility for these incentives is determined by factors such as the number of rooms, location, market overview, demand drivers, and a feasibility study. Special programs, "Women Own the Room" (WOTR) and "Black Owners & Lodging Developers" (BOLD), provide tailored Development Incentives and additional support to qualifying women and Black entrepreneurs, respectively, under similar loan terms. Furthermore, Wingate Inns International, Inc., in collaboration with Sculptor Real Estate Acquisition LP, offers a "Third Party Financing Program." This program provides senior mortgage loans (Sculptor Loans) for new construction facilities, covering up to a 70% loan-to-cost ratio, with Wyndham Hotel Group providing a partial guaranty. Additionally, Wingate Inns International, Inc. or Wyndham Hotel Group may offer mezzanine or Development Incentive loans (Wyndham Loans) for up to an additional 5% loan-to-cost, totaling up to 75% financing. These loans carry specific interest rates (SOFR plus 5.9%, with a 3.5% floor), origination fees, and exit fees. They typically have a 36-month term, extendable for two 12-month periods, with interest-only payments during the term. Guarantors are required for these loans, and specific collateral assignments are necessary.

Performance Metrics

Total US Locations

189

Franchised Units

189

Corporate Units

0

Franchising Since

1998

Agreement Terms

Initial Term

20 years

Renewal Conditions

Wingate by Wyndham franchisees do not have an automatic right to renew their franchise agreement. However, if Wingate Inns International, Inc. and the franchisee mutually agree to renew, the franchisee must apply for a renewal between six and nine months before the current agreement expires. The franchisee will then be required to sign Wingate's then-current franchise agreement, which could have significantly different terms and conditions. Additionally, the franchisee must pay the then-current Relicense Fee, which is calculated using the same formula as the Initial Fee, complete any required property improvement plans, and execute a general release of Wingate and its affiliates.

Training & Support Program

Franchisor Assistance

Wingate Inns International, Inc. provides comprehensive support to its franchisees both before and after a facility opens. Pre-opening assistance includes: approving the facility's site, designating a Protected Territory, creating a Property Improvement Plan (PIP) for conversions, providing access to prototype architectural drawings and reviewing architectural plans for new construction, and conducting inspections during construction/renovation. Wingate also provides a System Standards Manual, specifications for required products and services, information on Approved Suppliers, and offers to review custom interior design packages for a fee. Mandatory support services include digital photography for marketing, initial property supplies for conversions, and temporary signage (if permanent signage isn't installed by opening). Initial training is provided for general managers and staff. An optional online media campaign is also available for a fee. Ongoing support includes: continuous access to the System Standards Manual and updates, periodic Chain conferences (mandatory attendance), regular announced and unannounced quality assurance inspections and mystery shops, and operational support via email, telephone, and the Chain's intranet site, including periodic field visits. Wingate provides access to an online platform for brand-specific information, reporting, marketing resources, and bill payment. Franchisees are required to use Wingate's Central Reservation System exclusively and participate in the Signature Reservation Service, which handles telephone and digital reservation inquiries. Wingate also offers optional, fee-based comprehensive revenue management programs (Standard, Premium, and Premium Plus) and an optional remote local sales service. Additionally, it provides access to a customer experience software platform (Medallia) to aggregate guest reviews and offers to respond to certain reviews for a fee, and a guest engagement platform for mobile device communication with guests.

Initial Training Hours

78

Training Location

Corporate offices in Parsippany, NJ, other central locations in North America, franchisee's facility, and online/virtual via Wyndham University

Ongoing Support

Wingate Inns International, Inc. provides continuous support to its franchisees after opening. This includes ongoing access to the System Standards Manual and updates, regular announced and unannounced quality assurance inspections and mystery shops, and operational support through email, telephone, and the Chain's intranet site, including periodic field visits. Wingate also offers an online platform (Wyndham University) for brand-specific information, reporting tools, and training resources. Franchisees are required to attend periodic Chain conferences, including an annual national leadership conference and regional meetings. For an annual fee, Wingate provides a comprehensive curriculum of hotel operations training, including regional workshops and access to Wyndham University for the entire hotel team. Optional customized training is available upon request for an additional fee. Wingate also provides access to a customer experience software platform (Medallia) to aggregate guest reviews and offers to respond to certain reviews for a fee, and a guest engagement platform for mobile device communication with guests.

Franchise Requirements

Ideal Candidate Profile

Wingate Inns International, Inc. is looking for franchisees who can effectively manage a guest lodging facility. While direct, personal owner participation is recommended but not mandatory, Wingate by Wyndham requires that if the owner does not personally manage the facility, they must hire a management company or an individual manager with significant training and experience in general management of similar lodging facilities. Wingate by Wyndham may also require the retention of an approved third-party manager if the franchisee lacks significant hotel management experience or is receiving a Development Incentive. The brand also offers specific development incentives designed to support women and Black entrepreneurs, suggesting a desire for candidates from these groups who possess the necessary management acumen or are committed to hiring experienced managers.

Industry Experience Required

Yes

Management Experience Required

Yes

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Commercial

Owner Participation

Absentee Allowed

Territory Type

Protected

Territory Size Requirements

Wingate by Wyndham franchises are assigned a "Protected Territory" where Wingate Inns International, Inc. will not own, operate, manage, franchise, or license another Wingate by Wyndham facility without the franchisee's consent. This protected territory may overlap with territories granted to other Wingate by Wyndham facilities. The specific size and boundaries of the Protected Territory are negotiated between the franchisor and the franchisee before signing the Franchise Agreement. These negotiations consider factors like the market type (urban/suburban/rural), population density, demographics, natural travel boundaries, public and private facilities generating lodging demand (e.g., airports, highways, entertainment venues), and seasonal or weekday/weekend occupancy trends. The territory can be defined as a radius from the facility, an irregular area bounded by landmarks or governmental jurisdictions, or by latitude and longitude. Wingate Inns International, Inc. explicitly states there is no minimum Protected Territory offered.

Staffing Notes

Wingate by Wyndham franchisees are solely responsible for all employment decisions, including hiring, firing, scheduling, and setting remuneration for their staff. If the franchisee chooses not to personally manage the facility, they must hire a management company or an individual manager who has significant training and experience in general management of similar lodging facilities. Wingate Inns International, Inc. reserves the right to require a franchisee to retain an approved third-party manager if the franchisee lacks substantial hotel management experience or is receiving a Development Incentive. All personnel in positions designated by Wingate Inns International, Inc. are required to attend and successfully complete initial training programs and any other mandated training. This includes specific web-based training for general managers and front desk associates on the Wyndham Rewards program, Human Trafficking Prevention Training, and Count on Us training, as well as opening training for staff.