Risk Score
Pending analysis
Investment Range
$180,650 - $408,500
Franchise Fee
$35,000
Total US Locations
2
Business Summary
Whats In The Bowl Pet Shop is a retail pet store that offers a variety of pet food, supplies, and accessories. Additionally, the franchise provides other pet-related services, including pet grooming and bathing. Whats In The Bowl Pet Shops sell both their own privately-branded products and items from other well-known brands.
Corporate History
Whats In The Bowl Franchise, LLC, the franchisor, was formed in Wisconsin on July 23, 2024. While the franchisor itself is new and began offering franchises in October 2024, an affiliate company, Whats In The Bowl Enterprises, Inc., has operated Whats In The Bowl Pet Shops in New Berlin, Wisconsin since 2016 and in Brookfield, Wisconsin since 2020.
Financial Overview
Investment Range
$180,650 - $408,500
Franchise Fee (Low)
$35,000
Franchise Fee (High)
$35,000
Royalty %
5%
Marketing %
3%
Equipment Costs (Low)
$40,000
Equipment Costs (High)
$175,000
Working Capital
$37,500
Audited Financials
No
Offers Financing
No
Financial Health Notes
Whats In The Bowl Franchise, LLC has not been in business for three years or more and provides only an unaudited opening balance sheet dated September 12, 2024. This means there is no detailed financial history or audited statements available for review. No certified public accountant has audited these figures or expressed an opinion regarding their content or form, so prospective franchisees should be aware that the financial information has not been independently verified.
Financing Details
Whats In The Bowl Pet Shop does not offer any direct or indirect financing to franchisees. This means that franchisees will need to secure all necessary funding for their business independently, as the franchisor will not provide loans or guarantee any third-party financial obligations.
Performance Metrics
Total US Locations
2
Franchised Units
0
Corporate Units
2
Avg Square Footage
2,600
Franchising Since
2024
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
Whats In The Bowl Pet Shop has no litigation to report. The franchise disclosure document states that no litigation is required to be disclosed for the franchise.
Bankruptcy History
Whats In The Bowl Pet Shop has no bankruptcy history to report for the franchisor, its predecessors, affiliates, or executives.
Agreement Terms
Initial Term
10 years
Renewal Term
5 years
Renewal Conditions
To renew their Whats In The Bowl Pet Shop franchise agreement, franchisees must notify the franchisor between 90 and 180 days before the current term ends. They must be in good standing, having substantially complied with all contractual obligations throughout the term, and not have defaulted more than twice. Franchisees also need to comply with ethics and values requirements, renovate their business to meet the current brand standards, and sign the franchisor's then-current franchise agreement and related documents, including a personal guaranty and a general release of claims.
Training & Support Program
Franchisor Assistance
Before opening, Whats In The Bowl Pet Shop provides assistance with reviewing potential store locations, advising on the layout, design, and construction of the business, and providing lists of approved vendors for equipment and supplies. The franchisor also offers an initial training program, reviews pre-opening business plans and financial projections upon request, advises on the market introduction plan, and provides 5-7 days of on-site support during the business opening. After opening, Whats In The Bowl Pet Shop offers advice by phone or electronic communication for improving the business and resolving operational issues. They can provide recommended prices for products and services, suggest administrative and accounting procedures, manage the Brand Development Fund, and maintain the brand's website. The franchisor also provides certain technology products and services covered by a technology fee, such as subscriptions to Google Workplace, Astro Loyalty, and Pinogy (for up to five users).
Initial Training Hours
193
Training Location
Online and at Whats In The Bowl Pet Shop's offices and business locations in Brookfield, Wales, and New Berlin, Wisconsin.
Ongoing Support
After Whats In The Bowl Pet Shop franchisees open their business, the franchisor provides ongoing support primarily through telephone or electronic communication, offering advice on business development and operational problem-solving as deemed reasonable. Upon request, recommended prices for products and services and recommended administrative, bookkeeping, accounting, and inventory control procedures are provided. The franchisor also manages the Brand Development Fund and maintains the brand's website, which includes franchisee information. Whats In The Bowl Pet Shop supplies certain software and technology products, such as Google Workplace, Astro Loyalty, and Pinogy subscriptions for up to five users, covered by a monthly technology fee. The franchisor currently does not require additional training programs or refresher courses, but plans to do so in the future, with franchisees responsible for travel and living expenses for any such future training.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Retail
Owner Participation
Supervisory
Territory Type
Exclusive
Territory Size Requirements
Whats In The Bowl Pet Shop provides franchisees with an exclusive territory, which typically has a population of approximately 50,000 people. This territory is usually defined as a radius around the business location. However, the franchisor may use other boundaries, such as county lines, political boundaries, streets, geographical features, or trade areas. If the territory is not explicitly defined in writing before the business opens, it will be considered a 3-mile radius from the location.
Staffing Notes
Whats In The Bowl Pet Shop requires the business to be supervised on-site at all times by either the Principal Executive (the owner primarily responsible for the business) or a general manager who has successfully completed the franchisor's training program. The franchisee is solely responsible for all hiring decisions, including recruiting, scheduling, compensation, and termination of personnel. Whats In The Bowl Pet Shop may set minimum qualifications for various employee categories and requires franchisees to hire a sufficient number of staff to manage their business volume, in compliance with system standards. The franchisor recommends on-premises supervision by the franchisee, but it is not strictly required as long as a trained general manager is present.