Weichert Real Estate Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$62,500 - $326,200
Franchise Fee
$12,500
Total US Locations
391
Business Summary
Weichert Real Estate Affiliates, Inc. franchises businesses that operate offices providing residential real estate brokerage services. Franchisees may also offer non-residential real estate brokerage services if they wish.
Corporate History
Weichert Real Estate Affiliates, Inc. was incorporated in Delaware in June 2001, operating under the names "WEICHERT®" and "WEICHERT, REALTORS®." The company's founder, James M. Weichert, originally started a real estate brokerage business in 1969 and then established an affiliate, Weichert Co., in 1975. Weichert Real Estate Affiliates, Inc. itself began offering and selling franchises for Weichert Businesses in August 2001.
Financial Overview
Investment Range
$62,500 - $326,200
Franchise Fee (Low)
$12,500
Franchise Fee (High)
$25,000
Minimum Net Worth
$150,000
Royalty %
6%
Marketing %
2%
Equipment Costs (High)
$167,000
Working Capital
$65,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
Weichert Real Estate Affiliates, Inc.'s auditors issued an unqualified opinion on their financial statements for 2023 and 2022. However, the 2022 and 2021 financial statements were restated to correct misstatements. These corrections involved properly including marketing fund revenues and expenses, presenting the due from affiliates balance gross (rather than net), and including restricted cash from the Marketing Fund in the cash flow statements. A significant financial aspect is a large 'Due from affiliate' balance, which is reported as a contra-equity and amounted to over $32 million by December 31, 2023. This amount is due on demand and does not bear interest.
Financing Details
Weichert Real Estate Affiliates, Inc. does not offer any direct or indirect financing to franchisees. They also do not guarantee any notes, leases, or other financial obligations for their franchisees.
Performance Metrics
Total US Locations
391
Franchised Units
306
Corporate Units
85
Franchising Since
2001
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
8
Litigation Summary
Weichert Real Estate Affiliates, Inc. has a history of legal matters, with eight cases disclosed, including both pending and concluded actions. Five of these cases are currently pending, all filed in late 2023: 1. Beverly Ann Dannatt v. Weichert Co. (Pending): This is a putative class action filed in August 2023, alleging that Weichert Co. engaged in illegal conduct by directing agents of franchised offices to make unsolicited text messages and calls, violating the Telephone Consumer Protection Act. The plaintiff seeks a determination of illegal conduct, a permanent injunction, and damages. 2. Don Gibson et al. v. The National Association of REALTORS®, et al. (including Weichert Realtors) (Pending): Filed in October 2023, this putative class action alleges an antitrust conspiracy by NAR and various brokerages (including Weichert Realtors) related to the 'Mandatory Offer of Compensation Rule,' which purportedly requires sellers to pay buyer-broker commissions, leading to inflated costs. The plaintiffs seek a determination of illegal conduct, a permanent injunction, and damages. 3. Mya Batton et al. v. Compass, et al. (including Weichert, Realtors) (Pending): Filed in November 2023, this is another putative class action on behalf of home buyers, making similar antitrust allegations as the Gibson case, but also claiming violations of numerous state antitrust and consumer fraud statutes, and state doctrines of unjust enrichment. 4. Daniel Umpa v. The National Association of REALTORS®, et al. (including Weichert Realtors) (Pending): Filed in December 2023, this is another putative class action similar to the Gibson case, alleging antitrust violations related to the 'Mandatory Offer of Compensation Rule.' 5. 1925 Hooper LLC et al. v. The National Association of REALTORS®, et al. (including Weichert of North America, Inc.) (Pending): Filed in November 2023 and amended in December 2023, this is another putative class action similar to the Gibson case, alleging antitrust and consumer fraud violations related to the 'Mandatory Offer of Compensation Rule.' Weichert intends to vigorously defend against these pending allegations, which could take several years to resolve. Three cases have been concluded: 1. In Re: Franchise No Poaching Provisions (Weichert Real Estate Affiliates, Inc.) (Concluded): In December 2019, following an investigation by the Washington Attorney General into non-poaching clauses in franchise agreements, Weichert entered into an Assurance of Discontinuance. Weichert agreed to remove these provisions from future agreements and not enforce existing ones, without admitting liability or wrongdoing. 2. First Champion Realty, Inc. v. Weichert Real Estate Affiliates, Inc., and Weichert Lead Network, Inc. (Concluded): In August 2014, a franchisee filed a complaint alleging improper handling and diversion of leads, breach of good faith, consumer fraud, conversion, and tortious interference. While an injunction was denied and some counts dismissed, the remaining claims were settled in July 2015, resulting in a payment and termination of relevant agreements. 3. DJA Enterprises, LLC v. Weichert Real Estate Affiliates, Inc., and Michael Mavromates (Concluded): In January 2013, a franchisee alleged territorial rights infringement by a 'de facto' office, violating state franchise law and breaching the agreement. The dispute was settled in August 2014, with Weichert making a payment of $35,000 and amending related agreements.
Bankruptcy History
Weichert Real Estate Affiliates, Inc. has no bankruptcy history to report.
Agreement Terms
Initial Term
10 years
Renewal Conditions
Weichert Real Estate Affiliates, Inc. does not offer renewal rights for its franchise agreements. If the franchisor decides to offer a new franchise agreement to a franchisee, the terms and conditions may be significantly different from the original contract. Franchisees may also be required to sign a general release.
Training & Support Program
Franchisor Assistance
Weichert Real Estate Affiliates, Inc. provides pre-opening support including designating the franchisee's territory, offering a 'Conversion Package' (which includes tuition, economy travel, lodging for one person to the Weichert Leadership Academy, press releases, listing presentation portfolios, and the ability to list on Weichert.com), lending a Confidential Operations Manual, providing a list of approved suppliers, furnishing specifications for required products and services, providing a proprietary reporting and business management system, and approving proposed advertising materials. After opening, Weichert provides ongoing support through updates to the Operations Manual, 90 days of initial business support called 'Orientation Services' (which may include training, administrative assistance, and consultation), continued advertising approval, specifications for products and services, requirements for personnel, and the administration of the Weichert Marketing Fund. They also facilitate participation in third-party websites for marketing and may offer Weichert Incentive Bonuses if franchisees meet certain criteria. Regarding technology, Weichert provides its base proprietary reporting system, the internet-based intranet system 'WeichertWorks.Net' (with one basic license free), and the 'myWeichert' technology tool (base level free). Franchisees are required to acquire and maintain their own computer hardware and software according to specifications, and to install any mandatory additions or upgrades to the proprietary software.
Initial Training Hours
30
Training Location
Morris Plains, New Jersey or virtually, or another designated location
Ongoing Support
After the initial 90-day Orientation Services, Weichert Real Estate Affiliates, Inc. may provide ongoing field support services at locations of their choosing. This can include management training, business planning, and consultation for the Weichert Business. While there is no fee for this training, franchisees must cover costs for training materials, equipment leasing, and meeting room expenses, as well as all travel, meals, lodging, and living expenses for their trainees. The franchisor also offers regularly scheduled 'Fast Track Training' for new sales associates at local or regional locations or through webinars, with costs up to $199 per person for training materials (other expenses covered by the franchisee). Optional training classes for experienced sales associates or staff are also available. Franchisees and/or their Business Managers are required to attend system-wide business conferences or conventions, for which a reasonable fee up to $999 per attendee (plus travel and lodging) may be charged. Weichert also administers the Weichert Marketing Fund, provides updates to the Operations Manual, continually approves advertising, furnishes specifications for products and services, sets requirements for personnel, and offers Weichert Incentive Bonuses.
Franchise Requirements
Ideal Candidate Profile
Weichert Real Estate Affiliates, Inc. seeks franchisees who are licensed real estate brokers or will designate a licensed individual as their Responsible Broker. Ideal candidates are often expected to have existing real estate brokerage offices that they will convert to a Weichert Office. Franchisees are required to personally and directly supervise the operation of their business, dedicating the necessary time and best efforts. Financially, candidates must have a minimum net worth of over $150,000 in tangible assets (excluding retirement accounts and primary residence) and maintain adequate reserves and working capital sufficient for at least three months of operation.
Industry Experience Required
Yes
Management Experience Required
Yes
Sales Experience Required
Yes
Technical Skills Required
No
Operational Details
Location Type
Commercial
Owner Participation
hands-on
Territory Type
Non-Exclusive
Territory Size Requirements
Weichert Real Estate Affiliates, Inc. defines franchise territories based on geographic area. In most suburban and rural regions, and non-downtown urban areas, a territory generally spans one to three square miles around the office. For downtown urban areas and resort locations, the territory typically consists of one square city block, which is approximately 0.10 (1/10th) square mile.
Staffing Notes
Weichert Real Estate Affiliates, Inc. requires each franchisee to designate a Responsible Broker who must be duly licensed and personally and directly supervise the business. This Responsible Broker may also serve as the Business Manager for the franchise. Additionally, each office operated by the franchisee must have a designated Office Manager. For a single office, the Responsible Broker, Business Manager, and Office Manager can be the same individual. Franchisees are responsible for entering into written employment agreements with their Responsible Brokers, Business Managers, and Office Managers, which must include a confidentiality and non-competition agreement. Sales associates are required to attend initial sales training programs. While specific staff counts are not provided, these roles define the core management and sales structure.