Weichert Real Estate logo

Weichert Real Estate Franchise

Audited Financials
Real EstateEst. 2001Morris Plains, NJ
www.weichertfranchise.com

Risk Score

Pending analysis

Investment Range

$62,500 - $326,200

Franchise Fee

$12,500

Total US Locations

391

Business Summary

Weichert Real Estate Affiliates, Inc. franchises businesses that operate offices providing residential real estate brokerage services. Franchisees may also offer non-residential real estate brokerage services if they wish.

Corporate History

Weichert Real Estate Affiliates, Inc. was incorporated in Delaware in June 2001, operating under the names "WEICHERT®" and "WEICHERT, REALTORS®." The company's founder, James M. Weichert, originally started a real estate brokerage business in 1969 and then established an affiliate, Weichert Co., in 1975. Weichert Real Estate Affiliates, Inc. itself began offering and selling franchises for Weichert Businesses in August 2001.

Financial Overview

Investment Range

$62,500 - $326,200

Franchise Fee (Low)

$12,500

Franchise Fee (High)

$25,000

Minimum Net Worth

$150,000

Royalty %

6%

Marketing %

2%

Equipment Costs (High)

$167,000

Working Capital

$65,000

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

Weichert Real Estate Affiliates, Inc.'s auditors issued an unqualified opinion on their financial statements for 2023 and 2022. However, the 2022 and 2021 financial statements were restated to correct misstatements. These corrections involved properly including marketing fund revenues and expenses, presenting the due from affiliates balance gross (rather than net), and including restricted cash from the Marketing Fund in the cash flow statements. A significant financial aspect is a large 'Due from affiliate' balance, which is reported as a contra-equity and amounted to over $32 million by December 31, 2023. This amount is due on demand and does not bear interest.

Financing Details

Weichert Real Estate Affiliates, Inc. does not offer any direct or indirect financing to franchisees. They also do not guarantee any notes, leases, or other financial obligations for their franchisees.

Performance Metrics

Total US Locations

391

Franchised Units

306

Corporate Units

85

Franchising Since

2001

Agreement Terms

Initial Term

10 years

Renewal Conditions

Weichert Real Estate Affiliates, Inc. does not offer renewal rights for its franchise agreements. If the franchisor decides to offer a new franchise agreement to a franchisee, the terms and conditions may be significantly different from the original contract. Franchisees may also be required to sign a general release.

Training & Support Program

Franchisor Assistance

Weichert Real Estate Affiliates, Inc. provides pre-opening support including designating the franchisee's territory, offering a 'Conversion Package' (which includes tuition, economy travel, lodging for one person to the Weichert Leadership Academy, press releases, listing presentation portfolios, and the ability to list on Weichert.com), lending a Confidential Operations Manual, providing a list of approved suppliers, furnishing specifications for required products and services, providing a proprietary reporting and business management system, and approving proposed advertising materials. After opening, Weichert provides ongoing support through updates to the Operations Manual, 90 days of initial business support called 'Orientation Services' (which may include training, administrative assistance, and consultation), continued advertising approval, specifications for products and services, requirements for personnel, and the administration of the Weichert Marketing Fund. They also facilitate participation in third-party websites for marketing and may offer Weichert Incentive Bonuses if franchisees meet certain criteria. Regarding technology, Weichert provides its base proprietary reporting system, the internet-based intranet system 'WeichertWorks.Net' (with one basic license free), and the 'myWeichert' technology tool (base level free). Franchisees are required to acquire and maintain their own computer hardware and software according to specifications, and to install any mandatory additions or upgrades to the proprietary software.

Initial Training Hours

30

Training Location

Morris Plains, New Jersey or virtually, or another designated location

Ongoing Support

After the initial 90-day Orientation Services, Weichert Real Estate Affiliates, Inc. may provide ongoing field support services at locations of their choosing. This can include management training, business planning, and consultation for the Weichert Business. While there is no fee for this training, franchisees must cover costs for training materials, equipment leasing, and meeting room expenses, as well as all travel, meals, lodging, and living expenses for their trainees. The franchisor also offers regularly scheduled 'Fast Track Training' for new sales associates at local or regional locations or through webinars, with costs up to $199 per person for training materials (other expenses covered by the franchisee). Optional training classes for experienced sales associates or staff are also available. Franchisees and/or their Business Managers are required to attend system-wide business conferences or conventions, for which a reasonable fee up to $999 per attendee (plus travel and lodging) may be charged. Weichert also administers the Weichert Marketing Fund, provides updates to the Operations Manual, continually approves advertising, furnishes specifications for products and services, sets requirements for personnel, and offers Weichert Incentive Bonuses.

Franchise Requirements

Ideal Candidate Profile

Weichert Real Estate Affiliates, Inc. seeks franchisees who are licensed real estate brokers or will designate a licensed individual as their Responsible Broker. Ideal candidates are often expected to have existing real estate brokerage offices that they will convert to a Weichert Office. Franchisees are required to personally and directly supervise the operation of their business, dedicating the necessary time and best efforts. Financially, candidates must have a minimum net worth of over $150,000 in tangible assets (excluding retirement accounts and primary residence) and maintain adequate reserves and working capital sufficient for at least three months of operation.

Industry Experience Required

Yes

Management Experience Required

Yes

Sales Experience Required

Yes

Technical Skills Required

No

Operational Details

Location Type

Commercial

Owner Participation

hands-on

Territory Type

Non-Exclusive

Territory Size Requirements

Weichert Real Estate Affiliates, Inc. defines franchise territories based on geographic area. In most suburban and rural regions, and non-downtown urban areas, a territory generally spans one to three square miles around the office. For downtown urban areas and resort locations, the territory typically consists of one square city block, which is approximately 0.10 (1/10th) square mile.

Staffing Notes

Weichert Real Estate Affiliates, Inc. requires each franchisee to designate a Responsible Broker who must be duly licensed and personally and directly supervise the business. This Responsible Broker may also serve as the Business Manager for the franchise. Additionally, each office operated by the franchisee must have a designated Office Manager. For a single office, the Responsible Broker, Business Manager, and Office Manager can be the same individual. Franchisees are responsible for entering into written employment agreements with their Responsible Brokers, Business Managers, and Office Managers, which must include a confidentiality and non-competition agreement. Sales associates are required to attend initial sales training programs. While specific staff counts are not provided, these roles define the core management and sales structure.