We Insure Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$69,445 - $136,945
Franchise Fee
$45,000
Total US Locations
157
Business Summary
We Insure, LLC offers franchises to own and operate a Property and Casualty, and General Lines insurance agency. We Insure Agencies specialize in selling and servicing various insurance policies, including automobile, business, life, and homeowners insurance, through multiple insurance carriers to the general public. We Insure, LLC provides backend administrative and support services, technology, carrier contracts, and marketing efforts to help franchisees focus on sales.
Corporate History
We Insure, LLC was originally formed as a Florida corporation on May 11, 2009. The company sold franchises under the name We Insure Florida Inc. from 2009 until December 2014. In late 2014, the entities were restructured, and a new subsidiary, We Insure Franchise Services, Inc., was created to sell franchises until August 2017. In August 2017, a corporate merger consolidated these subsidiaries into We Insure, Inc. We Insure, LLC has operated the business since its formation in 2009 and began offering franchises under its current structure after the August 2017 merger. In October 2021, PEAK6 Insurtech Holdings LLC acquired all membership interests in We Insure, LLC, converting it into a Florida limited liability company.
Financial Overview
Investment Range
$69,445 - $136,945
Franchise Fee (Low)
$45,000
Franchise Fee (High)
$50,000
Royalty %
45%
Marketing %
3%
Equipment Costs (Low)
$1,300
Equipment Costs (High)
$23,000
Working Capital
$33,750
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Unqualified opinion
Financial Health Notes
We Insure, LLC reported a net loss of $(203,167) in 2024, a significant improvement from a net loss of $(9,175,751) in 2023. The company also generated positive cash flow from operating activities in both years, at $427,234 in 2024 and $2,115,816 in 2023. While We Insure, LLC had negative working capital in 2023, it achieved positive working capital of $1,558,514 in 2024, indicating improved short-term liquidity. The independent auditors provided an unqualified opinion without any going concern qualification, although they evaluated for such conditions.
Financing Details
We Insure, LLC or its affiliates may offer financing for a portion of the Initial Franchise Fee, although this is at their sole discretion and not guaranteed. If offered and accepted, franchisees would sign a promissory note for $20,000 to $35,000, repayable monthly over 57 months at a 15.7% interest rate, subject to market changes. There is no prepayment penalty, but a personal guaranty is required. Defaulting on this note would also be considered a default on the Franchise Agreement. We Insure, LLC may also indirectly arrange financing with an affiliate for Agency operational purposes.
Performance Metrics
Total US Locations
157
Franchised Units
156
Corporate Units
1
Avg Square Footage
725
Franchising Since
2017
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Count
2
Litigation Summary
We Insure, LLC has disclosed two past litigation cases. The first case involved a former franchisee, The Salameh Group, LLC, who filed a lawsuit on July 22, 2019, alleging breach of franchise agreement, violations of the Florida Deceptive and Unfair Trade Practices Act, and fraud. We Insure, Inc. (a predecessor) filed a counterclaim for breach of oral contract. This case was settled on March 11, 2020, with We Insure, Inc. agreeing to pay $254,500.08, and all claims were dismissed with prejudice on May 7, 2020. The second case involved Red Zone Insurance Group, a former franchisee, who filed a lawsuit on March 14, 2017, asserting claims for breach of franchise agreement, injunctive relief, and other violations. This case settled on April 7, 2017, with We Insure, Inc. transferring certain accounts and phone numbers and paying $127,906.16 in commissions. All claims were dismissed with prejudice on April 11, 2017. We Insure, LLC has no other litigation required to be disclosed.
Bankruptcy History
We Insure, LLC has no bankruptcy history required to be disclosed.
Agreement Terms
Initial Term
5 years
Renewal Term
5 years
Renewal Conditions
To renew their franchise agreement, We Insure, LLC franchisees must request renewal in writing at least 90 days before their current term expires. Conditions for renewal include not being in default of their agreement, operating according to We Insure, LLC's standards, meeting production goals, and having the right to occupy their current location. The franchisee's Principal, Designated Responsible Licensed Producer (DRLP) or Agent-In-Charge (AIC), and other key personnel must meet current qualifications and training requirements. Additionally, franchisees will need to provide updated Owner's Statements, sign We Insure, LLC's then-current Franchise Agreement (which may have different terms), execute a general release of claims, and update all signage to meet current System Standards. We Insure, LLC does not have an obligation to notify franchisees about their renewal eligibility.
Training & Support Program
Franchisor Assistance
We Insure, LLC provides extensive support to its franchisees. Before opening, We Insure, LLC assists with site approval, lease verification, and reviewing design plans. Franchisees receive specifications for furniture, fixtures, equipment, and signage, access to the confidential Operations Manual, and initial training for up to two people (with additional trainees costing $75 each). We Insure, LLC also activates and licenses the Agency Management System, establishes the agency's digital presence, and provides initial on-site guidance as needed. After opening, We Insure, LLC offers ongoing general advice and consultation, updates on system developments, and additional training programs (some optional, some mandatory, with fees and travel costs borne by the franchisee). They conduct periodic site visits, approve local marketing materials, and facilitate access to Designated Carriers. We Insure, LLC also provides access to a Service Center for client accounts and purchases errors & omissions and cyber insurance coverage for franchisees, charging a proportionate monthly fee. They organize periodic (optional) conferences and may provide administrative assistance for a fee. Franchisees also get access to the New Submissions software and IT support covering email, software maintenance, antivirus, monitoring, and a Help Desk.
Initial Training Hours
133
Training Location
Online/virtual
Ongoing Support
After opening, We Insure, LLC franchisees receive periodic general advice and consultation, which can include on-site services for a fee. The franchise also provides ongoing advice on new developments, techniques, and improvements in areas like products, sales, and management. Franchisees have access to ongoing operations assistance and training as deemed necessary by We Insure, LLC. The franchisor reviews and approves proposed promotional and marketing materials within 30 business days and conducts periodic site visits to offer assistance and outline any deficiencies. We Insure, LLC provides access to Designated Carriers, the Agency Management System, and a Service Center for client support. Optional periodic conferences are held to discuss various operational aspects, though travel and living expenses are the franchisee's responsibility. Administrative assistance for tasks beyond the scope of ongoing support is available for a $75 per hour fee. Franchisees may also be required to attend remedial training for a fee and participate in E&O loss control seminars.
Franchise Requirements
Ideal Candidate Profile
We Insure, LLC requires franchisees to establish their business as a corporation, limited liability company, partnership, or sole proprietorship. The Designated Responsible Licensed Producer (DRLP) or Agent-In-Charge (AIC) must be a competent, conscientious, and substance-free individual who is fully trained and meets all necessary licensing requirements. This individual, or the majority owner if they are an individual, must provide direct, on-site supervision of the agency. While the FDD does not explicitly state a detailed ideal candidate profile in terms of prior industry or sales experience, it emphasizes the importance of licensing, training, and direct operational oversight.
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
commercial
Owner Participation
supervisory
Territory Type
non-exclusive
Staff Count
2
Staffing Notes
We Insure, LLC requires that a Designated Responsible Licensed Producer (DRLP) or Agent-In-Charge (AIC) be appointed to provide direct, on-site supervision of the agency during operating hours. This individual can be the franchisee's majority owner or another approved person with management responsibility who has completed initial training. We Insure, LLC must approve all DRLPs or AICs and can require their replacement if performance is unsatisfactory. Franchisees are expected to staff the agency appropriately to provide customer service consistent with System Standards. Each employee or user who quotes, sells, or binds insurance policies must have their own license to use the Agency Management System and a complete workstation. The FDD implies a typical agency will have between 1 and 2 workstations/users initially.