Water Wings Swim School Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$994,400 - $1,424,550
Franchise Fee
$35,000
Total US Locations
12
Business Summary
WATER WINGS SWIM SCHOOL operates year-round indoor swim schools that offer swim lessons, host athletic events and competitions, and provide other swimming-related programs for both children and adults. Franchisees operate these schools under the WATER WINGS SWIM SCHOOL trademarks and system.
Corporate History
The Water Wings Swim School brand originated with the operation of its first corporate school in Agoura Hills, CA in August 2015. The franchisor entity, WW Franchise, LLC, was officially formed in Delaware on January 24, 2025, and began offering franchises for Water Wings Swim School locations in April 2025. The brand is part of a larger portfolio of child-focused brands under its indirect parent company, UA Holdings, LLC.
Financial Overview
Investment Range
$994,400 - $1,424,550
Franchise Fee (Low)
$35,000
Franchise Fee (High)
$50,000
Royalty %
6%
Marketing %
6%
Equipment Costs (Low)
$787,500
Equipment Costs (High)
$1,073,300
Working Capital
$45,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
The consolidated financial statements of Water Wings Swim School's parent company, UA Holdings, LLC, received an unqualified opinion from its independent auditor. As of December 31, 2024, the company had positive working capital of $9.489 million and met its total net leverage ratio covenant. However, the company reported net losses of $68.667 million in 2024 and $59.616 million in 2023. In 2024, there was a net cash outflow from operating activities of $7.169 million, following a positive cash inflow of $16.599 million in 2023. Despite these losses, the auditor's report does not include any going concern qualifications, indicating that Water Wings Swim School's parent company is expected to continue its operations.
Financing Details
Water Wings Swim School does not offer any direct or indirect financing to its franchisees. However, the franchisor may develop relationships with preferred lenders or financing sources and make these available to franchisees once established. Water Wings Swim School does not guarantee any franchisee's notes, leases, or other financial obligations.
Performance Metrics
Total US Locations
12
Franchised Units
0
Corporate Units
12
Avg Square Footage
7,750
Franchising Since
2025
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
4
Litigation Summary
Water Wings Swim School's affiliates have been involved in four litigation cases. One case involved Snapology, an affiliate, which settled an administrative proceeding with the Maryland Securities Commissioner in January 2016 for offering franchises without registration. Another case involved Urban Air Adventure Parks, where UATP (an affiliate) sued a distributor in 2018 for breach of contract and fraud; this was settled confidentially in September 2022 with a $5 million payment to the distributor. A third case involved Class 101, an affiliate, where Unleashed Services (another affiliate) filed a petition in September 2023 regarding an employment agreement; this was resolved in October 2024 through a buy-back of ownership interests for $275,000. Lastly, Premier Martial Arts, an affiliate, entered into a consent order with the California Commissioner of Financial Protection and Innovation in November 2021 for selling unregistered franchises and omitting material facts, resulting in a $10,000 penalty and required disclosures.
Bankruptcy History
Water Wings Swim School has no bankruptcy history to report.
Agreement Terms
Initial Term
10 years
Renewal Term
5 years
Renewal Conditions
To renew, Water Wings Swim School franchisees must provide timely notice, be in full compliance with the franchise agreement and all other agreements, and not have a history of repeated non-compliance with quality standards. They must also renovate and modernize their business premises to meet current brand image, ensure they and their employees comply with all current training requirements, and either possess the premises or secure an approved substitute location. Additionally, franchisees and all guarantors must sign the franchisor's then-current form of general release. If approved, franchisees will sign the then-current franchise agreement, which may have different terms, including higher royalty and advertising obligations.
Training & Support Program
Franchisor Assistance
Water Wings Swim School provides pre-opening assistance, including reviewing proposed sites, providing specifications for the swim school's design and layout, and offering project management consultation for a $25,000 fee related to construction. For a franchisee's first location, Water Wings Swim School provides two to three days of on-site pre-opening training assistance at no additional cost. Ongoing assistance includes sharing knowledge and expertise on the system and new developments through visits, materials, meetings, seminars, and electronic communications. The franchisor also approves marketing materials and establishes and administers customer membership, gift card, loyalty, and master insurance programs.
Initial Training Hours
120
Training Location
Colleyville, TX or a franchisor-chosen site, with some training at the franchisee's school
Ongoing Support
Water Wings Swim School provides ongoing assistance by sharing knowledge and expertise on system developments, management, sales promotion, and service concepts through on-site visits, distributed materials, meetings, seminars, and electronic communications. Franchisees are also required to attend regional training each year and may be required to attend additional individual or group training programs, which may incur additional fees and travel expenses. The franchisor also establishes and administers customer membership, gift card, and loyalty programs.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Retail
Owner Participation
Hands-On
Territory Type
Limited
Territory Size Requirements
Water Wings Swim School territories are defined by zip codes, geographic boundaries, or a radius around the approved location. While there is no minimum size, typical protected areas have an average household income above $70,000 and a population of approximately 10,000 children aged 0 to 4 years.
Staffing Notes
Water Wings Swim School requires franchisees to employ a sufficient number of qualified and competent personnel to meet demand. Franchisees are solely responsible for hiring, training, and managing their employees, including setting terms of employment, compensation, and work schedules. All employee training must comply with Water Wings Swim School's standards and be conducted by certified trainers. The franchisor may offer recommendations for employee qualifications, but explicitly states it does not control labor or employment decisions for franchisees, emphasizing the franchisee's independent contractor status.