Two Maids Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$93,440 - $149,890
Franchise Fee
$16,958
Total US Locations
144
Business Summary
TWO MAIDS® franchises specialize in providing residential home cleaning services. The business focuses on delivering consistent, timely, and professional cleaning with an emphasis on quality, security, and customer appreciation. TWO MAIDS® also offers a conversion franchise option for existing residential cleaning businesses.
Corporate History
TWO MAIDS Franchising, LLC was formed as an Alabama limited liability company on August 14, 2013, specifically to launch the TWO MAIDS & A MOP® franchising program, which began in the same year. Initially, the company did not operate its own businesses until 2016 when its Birmingham, Alabama TWO MAIDS & A MOP® business became a company-owned operation. In 2019, an Austin, Texas location also became company-owned but was later closed in 2021. The Birmingham company-owned business was franchised in 2022. In 2021, TWO MAIDS Franchising, LLC was acquired by Home Franchise Concepts, LLC, which is ultimately controlled by JM Family Enterprises, Inc. The principal trademark was changed to TWO MAIDS® in 2023.
Financial Overview
Investment Range
$93,440 - $149,890
Franchise Fee (Low)
$16,958
Franchise Fee (High)
$19,950
Royalty %
7%
Marketing %
2%
Equipment Costs (Low)
$8,640
Equipment Costs (High)
$24,190
Working Capital
$25,000
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Unqualified opinion
Financial Health Notes
According to the audited financial statements, TWO MAIDS Franchising, LLC maintained a positive working capital of over $1.4 million as of December 31, 2024, with current assets significantly exceeding current liabilities. The company reported a net loss of $119,952 in 2024, which is an improvement from a larger net loss in 2023. The independent auditors have provided an unqualified opinion, meaning the financial statements fairly represent the company's financial position without any concerns about its ability to continue as a going concern.
Financing Details
TWO MAIDS Franchising, LLC offers financing for the initial franchise fee and a portion of the initial territory fee, totaling $32,000, for franchisees who meet its credit standards. This financing is provided over a 5-year period with an annual interest rate of 10%. There is no minimum down payment required, and the monthly payment is $682.25. Franchisees can prepay the loan at any time without penalty. To secure the financing, franchisees must sign a General Security Agreement, which grants TWO MAIDS Franchising, LLC a security interest in substantially all of the franchisee's assets. In the event of a default, TWO MAIDS Franchising, LLC can demand immediate payment of the full outstanding balance, and the franchisee risks termination of their franchise and is liable for attorney's fees and collection costs. Franchisees also waive the right to notice of collection actions and a jury trial.
Performance Metrics
Total US Locations
144
Franchised Units
144
Corporate Units
0
Avg Square Footage
1,500
Franchising Since
2013
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Count
1
Litigation Summary
TWO MAIDS Franchising, LLC itself has no litigation to report. However, its affiliate, Aussie Pet Mobile, Inc., was involved in an administrative proceeding with the Maryland Securities Commissioner in 2006. This proceeding resulted in a Consent Order requiring Aussie Pet Mobile, Inc. to stop offering and selling franchises in violation of Maryland Franchise Law. The order also mandated rescinding franchise agreements with a former franchisee who did not receive proper disclosure and required Aussie Pet Mobile, Inc. to implement new compliance procedures. This matter involved no monetary sanctions and concluded before TWO MAIDS Franchising, LLC began franchising.
Bankruptcy History
TWO MAIDS Franchising, LLC and its key personnel have no bankruptcy history to report.
Agreement Terms
Initial Term
10 years
Renewal Term
5 years
Renewal Conditions
To renew their franchise agreement, TWO MAIDS® franchisees must pay a renewal fee, sign the then-current form of franchise agreement (which may have materially different terms), not be in default of their existing agreement, and make any necessary upgrades to the franchised business.
Training & Support Program
Franchisor Assistance
TWO MAIDS Franchising, LLC provides extensive support to its franchisees. Before opening, TWO MAIDS® helps with designating a protected territory and approving the office location. Franchisees receive an initial training program, a start-up package (for their first franchise agreement), proprietary information for staff training, and lists of approved suppliers. They also get electronic access to the operations manual and guidance for preparing to open. A dedicated phone number is also provided. After opening, TWO MAIDS Franchising, LLC continues to support franchisees by policing the brand's trademarks, administering both initial (first 6 months) and ongoing local advertising programs, and organizing conventions. Franchisees receive ongoing advice and assistance via phone, email, intranet, and optional on-site visits (for a fee). Replacement managers and refresher training are also available (for a fee). Additionally, TWO MAIDS Franchising, LLC maintains a brand website, a toll-free number, and an electronic portal for resources and communication.
Initial Training Hours
78
Training Location
Initial training consists of 10 days, with 5 days of classroom training conducted at Two Maids University in Birmingham, AL, and 5 days of on-the-job training conducted in the franchisee's own office or within their territory.
Ongoing Support
After opening, TWO MAIDS Franchising, LLC provides continuous support to its franchisees. This includes policing the brand's trademarks, providing an ongoing Local Advertising Services Program, and holding conventions and other meetings to discuss trends, sales techniques, and marketing programs. Franchisees receive ongoing advice and assistance via telephone, email, intranet communication, and on-site visits. Additional or refresher on-site training is available upon request for a fee. TWO MAIDS Franchising, LLC also maintains a website and an electronic portal for franchisees to access the operations manual, marketing materials, and other digital assets. A toll-free telephone number is also operated for all franchisees.
Franchise Requirements
Ideal Candidate Profile
TWO MAIDS Franchising, LLC prefers franchisees who intend to be actively involved in the direct, day-to-day operation of their TWO MAIDS® business rather than seeking a passive investment. If the owner does not personally operate the business, they must hire at least one full-time manager who will dedicate their time to management. Franchisees are typically required to operate as a company or corporation, and individuals with direct or indirect control or beneficial interest in the company, including their spouses, must sign a personal guarantee.
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Commercial
Owner Participation
Supervisory
Territory Type
Limited
Territory Size Requirements
Each TWO MAIDS® territory is defined by specific U.S. Postal Service ZIP Codes and must contain a minimum of 50,000 households. The boundaries of these ZIP codes, and the household count within them, will remain fixed regardless of any future changes by the Postal Service or shifts in population.
Staffing Notes
TWO MAIDS Franchising, LLC requires franchisees to employ a sufficient number of qualified and competent personnel to operate the business efficiently and uphold the brand's reputation. All employees are expected to conform to TWO MAIDS® uniform standards and maintain a neat and clean appearance. If the franchisee chooses not to personally manage the daily operations, they must hire at least one full-time manager who has successfully completed the initial training program and will dedicate their full time to managing the business. Franchisees are solely responsible for their employees' terms of employment, including wages, benefits, and scheduling. The franchisee or their manager is responsible for training all other staff, utilizing TWO MAIDS®'s confidential information and manuals.