Risk Score
Pending analysis
Investment Range
$70,050 - $96,400
Franchise Fee
$44,910
Total US Locations
104
Business Summary
TruBlue Home Service Ally franchises provide residential and commercial property management services, which include maintenance, modifications, repair, yard care, snow removal, residential cleaning services, and senior home safety consulting services. TruBlue Home Service Ally targets busy professionals, affluent individuals, seniors, and those with disabilities or recuperating from illness or injury. TruBlue Home Service Ally franchisees are primarily managers and leaders who oversee employees and contractors who perform the services. Franchisees can operate the business from a home office or from leased commercial office space.
Corporate History
T.B. Franchising Systems, Inc., which operates as TruBlue Home Service Ally, was incorporated in Ohio on May 2, 2011. The company was specifically formed to sell and support home and property management service franchises and has been offering TruBlue franchises since June 2011. TruBlue Home Service Ally itself has never operated a franchise, though an affiliate, Tri-State Home Services, Inc. (owned by the same founders), operated a TruBlue franchise from September 2011 through 2014. The franchisor also has several other affiliates that operate distinct franchise systems, including The Growth Coach, Fresh Coat, Caring Transitions, and Pet Wants Franchise System.
Financial Overview
Investment Range
$70,050 - $96,400
Franchise Fee (Low)
$44,910
Franchise Fee (High)
$76,250
Royalty %
6%
Marketing %
2%
Equipment Costs (Low)
$3,500
Equipment Costs (High)
$6,000
Working Capital
$14,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
TruBlue Home Service Ally shows positive net income for the fiscal years ending December 31, 2024 ($562,655), 2023 ($321,555), and 2022 ($374,562), which is helping to reduce a previously significant accumulated deficit. The company's cash position is healthy, with $938,167 in cash and $83,543 in restricted cash as of December 31, 2024. Despite a notable accumulated deficit from earlier periods, the independent auditors have issued an unqualified opinion on the financial statements for 2022, 2023, and 2024, indicating they believe the financial position is presented fairly and there are no substantial doubts about TruBlue Home Service Ally's ability to continue as a going concern.
Financing Details
TruBlue Home Service Ally does not offer any direct or indirect financing to its franchisees. Additionally, TruBlue Home Service Ally does not guarantee any notes, leases, or other obligations of its franchisees.
Performance Metrics
Total US Locations
104
Franchised Units
104
Corporate Units
0
Franchising Since
2011
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
4
Litigation Summary
TruBlue Home Service Ally and its affiliates have been involved in four regulatory actions. Two cases in Virginia, settled in March 2021 and August 2022, stemmed from allegations of failing to disclose an officer's or former board member's personal bankruptcy in past disclosure documents. In these cases, refund offers were made to franchisees; some accepted, others declined. Additionally, TruBlue Home Service Ally and its affiliates entered into two consent orders with the California Commissioner of Financial Protection and Innovation. The first, in July 2021, was for an officer's personal bankruptcy not being disclosed in FDDs between 2012 and 2016. The second, in December 2021, was for using a certified public accountant not registered as a public accounting firm in Ohio to audit their financial statements, resulting in a $5,000 penalty that was reimbursed by the CPA.
Bankruptcy History
TruBlue Home Service Ally has no bankruptcy information required to be disclosed in this item.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew their TruBlue Home Service Ally franchise, franchisees must provide a written request to renew between six months and one year before the current agreement expires. They must be in good standing, meaning they have substantially complied with all terms of their agreements with TruBlue Home Service Ally. Franchisees also need to meet TruBlue Home Service Ally's current qualification standards for new franchisees, including having a good business reputation, credit rating, and sufficient financial resources. They are required to sign TruBlue Home Service Ally's then-current franchise agreement, which may have materially different terms like higher royalty or branding fees, and execute a general release of claims (if permitted by law). Additionally, franchisees must satisfy any current training requirements for successor franchisees.
Training & Support Program
Franchisor Assistance
Before a TruBlue Home Service Ally franchise opens, TruBlue Home Service Ally assists by approving territory boundaries, providing access to specifications and supplier lists for equipment, products, services, and supplies. It also offers digital advertising templates, layouts, and images, along with business card and stationery templates. Franchisees receive access to a comprehensive operations manual and digital copies of sales and reporting forms. TruBlue Home Service Ally also conducts an initial training program for up to two individuals at its corporate office. After opening, TruBlue Home Service Ally provides ongoing support through telephone, email, and web-based programs, and offers additional materials and information as needed. This includes administering the national branding fund, preparing and maintaining the brand's website, providing updated operations manuals, holding regional and national franchisee meetings, and potentially conducting discretionary office visits for operational support.
Initial Training Hours
40
Training Location
Cincinnati, Ohio
Ongoing Support
After a TruBlue Home Service Ally franchise opens, TruBlue Home Service Ally provides ongoing support through telephone, email, and web-based programs as deemed necessary. This includes continuous access to digital advertisements, administration of the national branding fund, and preparation and maintenance of the brand's website. TruBlue Home Service Ally also provides updated operations manuals as needed, holds regional and national franchisee meetings (with national meetings currently mandatory and a $350 per person registration fee), and may, at its discretion, visit franchisee offices to offer additional operational support. The franchisor also maintains a website to promote franchisee services and may establish an intranet for communication and access to resources.
Franchise Requirements
Ideal Candidate Profile
TruBlue Home Service Ally is looking for individuals whose primary role is to lead and manage the daily operations of their franchised business, rather than performing the services themselves. Prior experience in construction, building trades, house cleaning, or lawn care is not required. Ideal candidates should possess a good business reputation, credit rating, and adequate financial resources and capital to operate the business effectively. The franchisor emphasizes the importance of managing daily operations.
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Hybrid
Owner Participation
Supervisory
Territory Type
Exclusive
Staff Count
2
Territory Size Requirements
TruBlue Home Service Ally grants an exclusive territory defined by postal codes, with a map and list of these codes attached to the franchise agreement. The initial franchise fee covers a territory with a population between 175,000 and 200,000 people. If the population exceeds 200,000, an additional $500 is charged for every 1,000 people (or part thereof) over 200,000. There is no maximum limit on the population of a territory. Population figures are determined using extrapolated census data and TruBlue Home Service Ally's designated mapping system.
Staffing Notes
TruBlue franchises are designed for the franchisee to lead and manage daily operations, with services performed by employees and/or contractors. Each TruBlue business must have a designated individual (who could be the franchisee) personally managing it full-time. This manager needs approval from TBFS and must successfully complete their training program. If a franchisee owns multiple TruBlue businesses, each business needs its own full-time manager or a marketing employee. After operating for 6 months, each TruBlue franchised business is also required to hire a part-time salesperson who works at least 20 hours per week. TruBlue franchisees are responsible for hiring, training, and supervising all personnel, who are considered employees of the franchisee, not TBFS. The franchisee maintains full control over employment terms, including hiring, compensation, and scheduling. Before hiring any employee, TruBlue franchisees must conduct a background check covering criminal history and other relevant histories (such as motor vehicle or credit) as specified by System Standards, and these checks must be updated every two years. Employees with a background check indicating a propensity for violence, dishonesty, negligent behavior, or a conviction for certain crimes within the past seven years should not be hired for positions involving entrance to customer residences.