Travelin' Tom's Coffee logo

Travelin' Tom's Coffee Franchise

Audited Financials
Food and BeverageEst. 2021Florence, KY
www.travelintomscoffeetruck.com

Risk Score

Pending analysis

Investment Range

$201,840 - $255,325

Franchise Fee

$15,000

Total US Locations

261

Business Summary

Travelin' Tom's Coffee franchisees operate mobile businesses that provide coffees, teas, and related products to the public. These businesses use proprietary Travelin' Tom's Coffee mobile trucks, known as Beverage Entertainment Vehicles (BEV), which feature a patented Creation Station Self-Service System, allowing customers to customize their beverages. The BEV and other mobile units can be booked for various events such as fundraising, sports leagues, school activities, festivals, birthday parties, and corporate functions. Franchisees must use the BEV solely for the Travelin' Tom's Business and only sell authorized products. Some franchisees may also operate an additional Travelin' Tom's Business from a fixed location within their territory.

Corporate History

Mobile Coffee Company, LLC, operating as Travelin' Tom's Coffee, was formed in Delaware on January 20, 2021. The company began offering Travelin' Tom's Coffee franchises in April 2021, though it has operated similar mobile coffee businesses since 2020. Travelin' Tom's Coffee is an affiliate of Kona Ice, Inc., which has offered Kona Ice franchises since 2008, and Mobile Cookie Company, LLC, which plans to offer Beverly Ann's Cookie Truck franchises in 2025.

Financial Overview

Investment Range

$201,840 - $255,325

Franchise Fee (Low)

$15,000

Franchise Fee (High)

$15,000

Equipment Costs (Low)

$171,950

Equipment Costs (High)

$186,950

Working Capital

$7,550

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

The franchisor's financial condition, as noted in the Special Risks section of the FDD, raises questions about Travelin' Tom's Coffee's ability to provide services and support to franchisees. However, an unqualified opinion was issued by the independent auditors, indicating that the financial statements present fairly the company's financial position. The company's working capital was positive in both 2023 and 2024, increasing significantly from approximately $115,000 in 2023 to over $3.1 million in 2024. Net income also saw substantial growth from $150,884 in 2023 to over $1.5 million in 2024, with cash provided by operating activities improving from a negative amount in 2023 to a positive $2.7 million in 2024.

Financing Details

Travelin' Tom's Coffee does not offer direct financing to its franchisees. However, it facilitates financing for the purchase of the Beverage Entertainment Vehicle (BEV) and initial inventory through three third-party lenders: Eagle Financial Services, Inc., Auxilior Capital Partners, and Osgood Bank. For Auxilior Capital Partners, the franchisor may receive trade show sales and marketing support, as well as sponsorship fees for conventions, which can range from 0% to 1.5% of the principal amount for new loans and refinances. No consideration is received for franchisees using Osgood Bank or Eagle Financial Services, Inc. for financing. Loan terms, interest rates, and amounts financed are subject to change by these lenders. For example, Auxilior may finance the full purchase price of the BEV and initial inventory (minus a $20,000 down payment), with terms from 36 to 66 months and APRs ranging from 8.99% to 11.99%. Osgood Bank may finance the BEV and initial inventory over 60 to 72 months, with fixed APRs typically between 8.5% and 9.75% based on credit score. Eagle Financial Services, Inc. may offer 36-month loans at 10.99% for the BEV and initial inventory.

Performance Metrics

Total US Locations

261

Franchised Units

258

Corporate Units

3

Franchising Since

2021

Agreement Terms

Initial Term

10 years

Renewal Term

10 years

Renewal Conditions

To renew their Travelin' Tom's Coffee franchise, franchisees must provide written notice between six and twelve months before the current agreement expires. They must be in good standing, meaning they are not in default of their franchise agreement or any other agreements with the franchisor or its affiliates, and have not received more than three default notices in the previous term. Franchisees will need to ensure their Beverage Entertainment Vehicle (BEV) and any Additional Equipment comply with current system standards, potentially requiring replacement, remodeling, repair, or upgrades at their own cost. They must also sign the franchisor's then-current successor franchise agreement and all related documents, which may have different terms, including higher royalties, and sign a general release of claims. A non-refundable renewal fee of $7,500 is also required.

Training & Support Program

Franchisor Assistance

Travelin' Tom's Coffee provides pre-opening assistance to franchisees by agreeing on a Protected Territory and providing mandatory and discretionary specifications for the Beverage Entertainment Vehicle (BEV) and Additional Equipment. The franchisor identifies approved products, supplies, and designated suppliers and lends or makes available its confidential Brand Manual. It also provides an initial training program and guidance on pricing policies. Ongoing assistance includes advice on operations based on reports and inspections, continuous access to the Brand Manual (which may be modified), licensing of confidential information and trademarks, and maintaining a System Website for marketing. The franchisor provides for the BEV to be wrapped in vinyl containing its design and requires updates every seven years. Additional training for new personnel, refresher courses, or requested assistance may be provided, potentially for a fee. Optional assistance includes modifying the system (e.g., new products, equipment), maintaining and administering a Brand Fund, and holding periodic national or regional conferences. An affiliate, Kona Insurance, also offers an optional comprehensive property and casualty insurance program.

Initial Training Hours

24

Training Location

Our corporate office in Florence, Kentucky

Ongoing Support

After opening, Travelin' Tom's Coffee franchisees receive ongoing advice and guidance on their business operations, based on reports and inspections, and access to the Brand Manual, which is updated periodically. The franchisor also licenses its confidential and proprietary information and trademarks for ongoing use and maintains a System Website to advertise and promote Travelin' Tom's Businesses. Franchisees are required to update their BEV wrap every seven years and may receive additional or remedial training for a fee. The franchisor may also offer periodic refresher training courses or develop new ones, some of which may be mandatory. Additionally, the franchisor may hold national or regional conferences to discuss business and operational issues.

Franchise Requirements

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Hybrid

Owner Participation

Hands-On

Territory Type

Exclusive

Territory Size Requirements

Travelin' Tom's Coffee grants an exclusive Protected Territory based on geographic area, population, and other demographic characteristics. Generally, a single franchise license covers an area with a population of up to 100,000 people, as determined by zip-codes.com. Territories in densely populated metropolitan areas may be smaller, while those in less dense urban areas may be larger. The boundaries of a Protected Territory typically align with one or more adjacent zip codes. If the population of a Protected Territory increases by more than 25%, Travelin' Tom's Coffee may reduce its size back to 100,000 people, unless the franchisee purchases an additional Beverage Entertainment Vehicle (BEV).

Staffing Notes

Travelin' Tom's Coffee franchisees must designate one owner, who has at least a 51% ownership interest and voting power, as the Managing Owner. This individual is required to directly supervise and actively participate in the day-to-day operation of the Travelin' Tom's Business for at least the first 60 days. After this initial period, a franchisee may appoint a Designated Manager, subject to franchisor approval, to run daily operations. This Designated Manager does not need an ownership interest but must successfully complete the franchisor's Tom's Coffee Academy training program. If a Designated Manager is replaced, the new manager must also complete the training at the franchisee's expense. The franchisor does not control the day-to-day activities of the franchisee's employees or independent contractors. Franchisees are responsible for determining appropriate staffing levels, hiring, training, and supervising employees, paying all wages, benefits, and taxes. Employees must wear franchisor-approved uniforms (at the franchisee's or employee's cost). All employees and independent contractors who may access confidential information must sign a Confidentiality Agreement, and Designated Managers or non-equity officers must sign a System Protection Agreement. Franchisees must use their legal business entity name, not the franchisor's marks, on all employment-related documents.