Tide Laundromat Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$1,731,885 - $2,237,682
Franchise Fee
$25,000
Total US Locations
3
Business Summary
Tide Laundromat operates unique retail laundering businesses under the "Tide Laundromat" name. These businesses offer premium laundering services, related services, and specific products, distinguishing them in the market for fabric care.
Corporate History
Agile Pursuits Franchising, Inc. was incorporated in Ohio in December 2008 and is a wholly-owned subsidiary of The Procter & Gamble Company, which was incorporated in May 1905. Agile Pursuits Franchising, Inc. began offering franchises for Tide Laundromat Businesses in October 2022. The company has also offered franchises for a retail dry cleaning business under the name 'Tide Dry Cleaners' (now converting to 'Tide Cleaners') since October 2009.
Financial Overview
Investment Range
$1,731,885 - $2,237,682
Franchise Fee (Low)
$25,000
Franchise Fee (High)
$50,000
Royalty %
6.5%
Marketing %
2%
Equipment Costs (Low)
$1,505,296
Equipment Costs (High)
$1,911,742
Working Capital
$84,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
The franchisor's financial condition, as noted in the FDD, raises questions about Tide Laundromat's ability to provide services and support to its franchisees. The company, Agile Pursuits Franchising, Inc., is a wholly-owned subsidiary of The Procter & Gamble Company and relies on its parent company to finance its operations. During the fiscal year ending June 30, 2024, the company received significant capital contributions from P&G to fund its activities.
Financing Details
Tide Laundromat does not offer any direct or indirect financing to its franchisees. This means the franchisor will not guarantee any notes, leases, or other obligations, nor does it intend to sell, assign, or discount any franchisee financing arrangements to a third party.
Performance Metrics
Total US Locations
3
Franchised Units
3
Corporate Units
0
Avg Square Footage
4,250
Franchising Since
2022
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
Tide Laundromat has no litigation that is required to be disclosed in Item 3 of its Franchise Disclosure Document.
Bankruptcy History
Tide Laundromat has no bankruptcy history that is required to be disclosed in Item 4 of its Franchise Disclosure Document.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew their franchise, Tide Laundromat franchisees must provide timely notice to the franchisor, remain in full compliance with their franchise agreement and System Standards, and either maintain possession of their current location or secure an approved substitute. They must remodel or upgrade their business to meet the franchisor's then-current standards for new Tide Laundromat businesses, regardless of cost. Additionally, franchisees must sign the franchisor's new franchise agreement, which may have different terms, sign a general release (if allowed by law), and pay a successor franchise fee.
Training & Support Program
Franchisor Assistance
Tide Laundromat provides comprehensive support before and after opening. Before opening, the franchisor assists with site selection, lease approval, and provides mandatory specifications and layouts for the business. Franchisees receive guidance on designated suppliers for equipment and products, access to an operations manual, and oversight during development and construction. The franchisor also reviews the franchisee's new store marketing plan and provides initial training for the managing owner and two designated attendees for their first business. After opening, Tide Laundromat provides up to five days of on-site assistance for the first business and offers ongoing advice on operations, standards, and marketing. Franchisees have continuous access to the operations manual, receive updates to System Standards, and may be advised on pricing. The franchisor conducts inspections to ensure compliance, and franchisees are authorized to use the brand's confidential information and trademarks.
Initial Training Hours
88
Training Location
Cincinnati, Ohio, virtually, or at a designated training facility or operating Tide Laundromat Business.
Ongoing Support
Tide Laundromat provides ongoing assistance through operational advice based on franchisee reports and inspections, covering areas like System Standards, purchasing, marketing, employee training methods, and administrative procedures. This guidance is delivered via the Manual, bulletins, electronic media, phone consultations, or in-person at the franchisor's office or the business. Franchisees have continuous access to the Manual, receive updates to System Standards, and may be advised on pricing. The franchisor conducts inspections to ensure compliance. Additionally, managing owners and other trained employees are required to attend ongoing training courses, including quarterly webcasts, and send representatives to annual or regional conventions (up to 10 days of training and 3 days of conventions per year, respectively).
Franchise Requirements
Ideal Candidate Profile
Tide Laundromat seeks qualified franchisees, with a current emphasis on those willing to commit to multi-unit development, typically requiring the development of at least three Tide Laundromat businesses within a defined geographic area. Ideal candidates must possess strong financial capability, capable of securing their own financing, and should be prepared for owners and their spouses to provide personal guarantees, which places significant personal assets at risk. The franchisor generally expects a Managing Owner to be hands-on and dedicate full-time efforts to the direct, on-premises supervision of a single Tide Laundromat business. However, for multi-unit owners, the operation may be overseen by an approved general manager who has completed the required initial training programs. Tide Laundromat also offers incentive programs for veterans and women-owned businesses, indicating an interest in attracting these specific franchisee demographics.
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
retail
Owner Participation
Full-Time
Territory Type
Protected
Territory Size Requirements
Tide Laundromat territories are typically defined as a quarter-mile radius in urban areas and a two-mile radius in suburban areas, measured from the front door of the franchised business. The exact size and boundaries are determined at the franchisor's discretion, considering factors like geographic area, population density, neighborhood character, and competition. Territories exclude college and university campuses with student housing.
Staffing Notes
Tide Laundromat requires a Managing Owner to oversee and supervise the business, dedicating full-time efforts to management and supervision. However, if a franchisee owns multiple locations or receives special approval, a franchisor-approved general manager who has completed initial training can handle the direct on-premises supervision. Franchisees must also keep the franchisor informed about any supervisory assistant managers. Tide Laundromat emphasizes that franchisees are solely responsible for all aspects of employee management, including hiring, firing, discipline, and setting terms and conditions of employment. While the operations manual may provide guidance on personnel identification, training, dress, and appearance, any employment-related policies or procedures provided by the franchisor are optional for the franchisee's use.