Risk Score
Pending analysis
Investment Range
$75,400 - $245,298
Franchise Fee
$10,000
Min Cash Required
$10,000
Total US Locations
43
Business Summary
The Wellness Way is a network of health restoration clinics that helps people solve health challenges. The Wellness Way franchises allow individuals or entities to establish and operate chiropractic and health restoration clinics that provide chiropractic and wellness services through licensed chiropractors. The clinics use The Wellness Way's unique business system and trademarks.
Corporate History
The Wellness Way's founder, Dr. Patrick Flynn, established the first The Wellness Way Clinic in Green Bay in April 2001. The franchisor entity, The Wellness Way Franchise LLC, was formed in Wisconsin in March 2022 to offer franchises and began offering them as of July 1, 2022. The Wellness Way, LLC is the parent company, formed in November 2020.
Financial Overview
Investment Range
$75,400 - $245,298
Franchise Fee (Low)
$10,000
Franchise Fee (High)
$15,000
Minimum Cash Required
$10,000
Royalty %
5%
Marketing %
1%
Equipment Costs (Low)
$23,450
Equipment Costs (High)
$136,800
Working Capital
$15,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
The Wellness Way's financial statements show a member's equity deficit of $(22,780) at the end of 2023, following a significant member draw of $1,191,375 despite a net income of $1,149,350 for the year. Regulatory bodies in Illinois and California have determined that The Wellness Way has not demonstrated adequate capitalization and may rely on franchise fees to fund operations. As a result, initial fees for franchisees in these states are deferred until pre-opening obligations are fulfilled and the clinic is operational.
Financing Details
The Wellness Way does not offer any direct or indirect financing to its franchisees. The franchisor also does not guarantee any leases or other obligations for its franchisees.
Performance Metrics
Total US Locations
43
Franchised Units
20
Corporate Units
23
Avg Square Footage
1,350
Franchising Since
2022
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
The Wellness Way has no litigation or legal disputes required to be disclosed in this document.
Bankruptcy History
The Wellness Way has no bankruptcy information or history to report for the franchisor or its key personnel.
Agreement Terms
Initial Term
7 years
Renewal Term
7 years
Renewal Conditions
To renew their franchise agreement, The Wellness Way franchisees must have fully complied with all material provisions of their agreement throughout the entire term. They need to pay a renewal fee, make any necessary capital expenditures to keep their clinic uniform with current system standards, and satisfy all monetary obligations to The Wellness Way and its affiliates. Franchisees must not be in default of any agreement, provide timely written notice of their intent to renew, and sign the then-current franchise agreement, which may have different terms. They also need to meet current qualifications and training requirements and sign a general release of claims.
Training & Support Program
Franchisor Assistance
The Wellness Way provides various types of assistance to its franchisees. Before opening, The Wellness Way helps with site selection criteria, provides equipment and supply guidelines, and offers an initial training program. Franchisees also receive a copy of The Wellness Way Confidential Operations Manual. After opening, The Wellness Way provides access to its System Software and a list of approved suppliers. The franchisor offers general guidance and advice by phone, email, and other electronic methods, and may conduct periodic visits to clinics for consultation. The Wellness Way also offers ongoing training and assistance, approves local marketing materials, and provides updates to the operations manual.
Initial Training Hours
76
Training Location
Corporate headquarters in Green Bay, Wisconsin, or an Approved Clinic, and online
Ongoing Support
After opening, The Wellness Way franchisees receive ongoing assistance and guidance, which may include periodic advice by phone, video conference, email, intranet, newsletters, and in-person visits to the clinics for consultation. The franchisor provides access to its System Software and a list of approved suppliers. Franchisees must also attend ongoing training programs and a mandatory annual or bi-annual conference, for which fees may apply in addition to travel and lodging expenses. The Wellness Way also approves local marketing materials and provides updates to the operations manual.
Franchise Requirements
Ideal Candidate Profile
The Wellness Way seeks individuals or legal entities that can meet the investment and effort required to operate a chiropractic and health restoration clinic. If the franchisee is an individual, they must also be a licensed chiropractor, serving as both the Designated Managing Owner and Designated Managing Chiropractor. If the franchisee is an entity, they must appoint a licensed chiropractor as the Designated Managing Chiropractor, who will work at least 25 hours per week at the clinic. The franchisor does not offer franchises to management companies that do not meet the legal requirements to own and operate such a clinic, emphasizing active engagement over passive investment.
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Retail
Owner Participation
Hands-On
Territory Type
Protected
Staff Count
2
Territory Size Requirements
The Wellness Way territories are typically defined as a 3-mile or greater radius from the approved clinic location. The exact geographic size is determined by factors like population density and other demographic considerations. Boundaries are described using coordinates or fixed geographical features on a map.
Staffing Notes
The Wellness Way requires each clinic to have a Designated Managing Owner, Designated Managing Chiropractor, Designated Office Manager, and a Designated Marketing Coordinator. An individual may hold multiple of these positions, but the Designated Managing Chiropractor and Designated Office Manager must each commit to spending 25 or more hours weekly at the clinic. Franchisees, or their designated managers, are responsible for selecting, training, evaluating, and supervising all clinic staff, ensuring compliance with all applicable professional licensing and employment laws. Every practitioner providing patient care must complete a mandatory 60-hour online training program within six months of being hired.