The Registry Collection Hotel logo

The Registry Collection Hotel Franchise

Audited Financials
HospitalityEst. 2016Parsippany, NJ
development.wyndhamhotels.com/
Financing Available

Risk Score

Pending analysis

Investment Range

$999,749 - $47,439,096

Franchise Fee

$75,000

Total US Locations

1

Business Summary

Registry Collection Hotels offers and sells memberships to operate luxury guest lodging facilities, which include both namesake and soft-branded hotels, providing overnight accommodations and related services. These facilities deliver exceptional service, premium food and beverage experiences, and offer luxury amenities and events to discerning guests in premier urban and resort destinations globally. Properties joining the Registry Collection Hotels system may either retain their existing name with an 'A Registry Collection Hotel' notation, or adopt 'Registry Collection Hotels [location]' as their primary designation.

Corporate History

TRC Franchisor, Inc., operating as Registry Collection Hotels, was formed in Delaware on July 15, 2016. It began offering memberships for its guest lodging facilities in August 2017. Registry Collection Hotels launched as a new luxury hotel brand, leveraging over 15 years of brand equity from the Registry Collection fractional exchange program, which is managed by a former affiliate, Travel + Leisure Co. The company is a subsidiary of Wyndham Hotel Group, LLC, which is owned by Wyndham Hotels & Resorts, Inc. TRC Franchisor, Inc. does not own, operate, or manage any of the Registry Collection Hotels facilities itself.

Financial Overview

Investment Range

$999,749 - $47,439,096

Franchise Fee (Low)

$75,000

Franchise Fee (High)

$75,000

Royalty %

5%

Marketing %

3%

Equipment Costs (Low)

$132,721

Equipment Costs (High)

$4,612,473

Working Capital

$1,302,671

Audited Financials

Yes

Offers Financing

Yes

Audit Opinion

Unqualified opinion

Financial Health Notes

Wyndham Hotels & Resorts, Inc., the parent company and guarantor for Registry Collection Hotels, generally exhibits a healthy financial position. The company reported $289 million in net income for 2024, 2023, and $355 million in 2022. Total assets were $4,223 million and total liabilities were $3,573 million as of December 31, 2024, resulting in $650 million in total equity. The independent auditor issued an unqualified opinion on the consolidated financial statements, indicating they present fairly, in all material respects, the financial position and results of operations. There were no off-balance sheet arrangements affecting financial condition, and discussions around deferred tax assets and new tax directives (Pillar II, IRA) did not indicate a material negative impact on financial results or liquidity. The company recorded an impairment charge of $12 million in 2024, primarily related to development advance notes, and restructuring expenses of $15 million in 2024, related to organizational efficiency. The company does not report any going concern qualifications. Overall, Wyndham Hotels & Resorts, Inc. appears financially stable and capable of supporting its franchise system.

Financing Details

Registry Collection Hotels offers several financing options to its franchisees. The company may defer payment of the Affiliation Fee, typically for up to 90 days or until the facility opens, with no interest unless the franchisee defaults. Additionally, Registry Collection Hotels offers 'Development Incentives,' which are loans for new construction and conversion facilities. These incentives are not repaid unless the membership agreement terminates or is transferred before its term ends; otherwise, one-twentieth of the original loan amount is forgiven annually, becoming fully forgiven by the end of the term. These development incentive loans bear no interest unless there is a default, at which point the interest rate is 18% per annum. Special financing programs, such as the 'Women Own the Room' (WOTR) Development Incentive, are available for women entrepreneurs, targeting $2,500 per guest room, up to 50% of the franchisee's equity investment, under the same terms as other development incentives. The 'Black Owners & Lodging Developers' (BOLD) Support program may also include a Development Incentive. Registry Collection Hotels does not sell, assign, or discount these financing arrangements to third parties. Franchisees may also request a Lender Notification Agreement for external financing, but the company is not obligated to enter into such agreements.

Performance Metrics

Total US Locations

1

Franchised Units

1

Corporate Units

0

Franchising Since

2017

Agreement Terms

Initial Term

20 years

Renewal Conditions

Registry Collection Hotels does not grant automatic renewal or extension rights. However, if the franchisor and franchisee elect to renew the membership, the franchisee must apply for renewal between six and nine months before the expiration date. To renew, the franchisee must sign the then-current Membership Agreement, which may include terms and conditions that are materially different from their original agreement. Additionally, the franchisee must pay the then-current Reaffiliation Fee, which is calculated using the same formula as the initial Affiliation Fee, and complete a property improvement plan to meet current standards. The franchisee is also required to execute a general release of Registry Collection Hotels and its affiliates.

Training & Support Program

Franchisor Assistance

Registry Collection Hotels provides extensive support to its franchisees. Before opening, the franchisor assists with site approval, provides a Property Improvement Plan (PIP) for conversions, offers architectural consultation for new constructions, and conducts inspections during or after construction/renovation to ensure compliance with System Standards. Franchisees receive access to the confidential Standards of Operation and Design Manual, specifications for required products/services, and information about Approved Suppliers. Mandatory pre-opening services include general manager certification, opening training, digital photography, temporary signage, and continuing education programs. After opening, Registry Collection Hotels offers continuous access to the System Standards Manual, hosts Chain conferences approximately every 18 to 24 months, and conducts announced and unannounced inspections. Ongoing operational support is available via email, telephone, and the Chain's intranet site, with optional on-site support available for a fee. Franchisees benefit from a computerized Central Reservation System (CRS), participation in the Signature Reservation Service (SRS) handled by agents or digital agents, and access to comprehensive, optional revenue management programs (Standard, Premium, and Premium Plus RMS). The franchisor also provides a customer experience software platform (Medallia) to aggregate reviews and manage responses, an optional remote sales service, a guest engagement platform (Wyndham Connect) for mobile guest communication, and a branded email account. Additionally, continuous education is provided through Wyndham University, including workshops and online courses on various hotel operations topics.

Initial Training Hours

62

Training Location

Corporate offices in Parsippany, NJ, or central locations in North America, with a virtual-only option; Opening Training is conducted on-site at the franchisee's Facility; Human Trafficking Prevention and Count on Us Trainings are web-based.

Ongoing Support

After opening, Registry Collection Hotels franchisees receive ongoing support through various channels. They maintain access to the System Standards and Design Manual, which can be updated. The franchisor holds Chain conferences approximately every 18 to 24 months, as well as periodic regional summits. Support includes announced and unannounced quality assurance inspections and mystery shops. Operational guidance is provided via e-mail, telephone, and the Chain's intranet site, with optional on-site operational support available for a daily fee. Franchisees have access to a proprietary online platform for brand-specific information, site reporting, marketing resources, and bill payment. The franchisor also provides information about Approved Suppliers and operates a Central Reservation System (CRS). Mandatory participation in the Signature Reservation Service (SRS) directs customer inquiries to professional agents. Optional comprehensive revenue management programs (Standard, Premium, Premium Plus RMS) offer inventory management and strategic positioning. A customer experience software platform (Medallia) is provided for aggregating guest reviews, and the franchisor may respond to certain reviews. An optional remote sales service provides designated representatives to respond to sales leads and solicit new business. Franchisees are given access to a guest engagement platform (Wyndham Connect) for mobile device communication with guests and a branded email account. Additionally, a comprehensive curriculum of hotel operations training, including regional workshops and access to Wyndham University, is provided for an annual fee.

Franchise Requirements

Ideal Candidate Profile

Registry Collection Hotels looks for hotel owners interested in affiliating luxury properties with its brand. The ideal candidate should own or be developing a property in a premier urban or resort destination, with a strong independent or historic presence. While personal, direct operation is not strictly required, it is recommended; otherwise, a manager with significant training and experience in general hotel management must be hired. The franchisor offers financial incentives for women and Black entrepreneurs, indicating a focus on diverse ownership. Franchisees are expected to have adequate financial liquidity and resources to perform their obligations.

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

commercial

Owner Participation

absentee-allowed

Territory Type

non-exclusive

Territory Size Requirements

Registry Collection Hotels does not provide an exclusive or protected territory as a standard. Franchisees may face competition from other Registry Collection Hotels facilities, other guest lodging facilities operating under the Registry Collection Hotels tradename, franchises of the franchisor's Lodging Affiliates, and outlets owned or managed by an affiliate. These competitive outlets can be adjacent, adjoining, or proximate to the franchisee's facility. While the franchisor may, in its sole discretion, agree to some measure of territorial protection considering factors like market characteristics, demographics, and demand generators, there is no minimum protected territory offered. If granted, a protected territory might be defined by a radius from the facility's front door, an irregular area bounded by geographic features, or latitude and longitude.

Staffing Notes

Registry Collection Hotels does not require franchisees to personally manage the facility, though it is recommended. If the franchisee chooses not to manage directly, they must hire a management company or an individual manager with significant training and experience in general management of similar lodging facilities. This general manager must successfully complete the franchisor's training program. The franchisee is entirely responsible for all employment decisions, including hiring, firing, scheduling, and personnel policies for their facility. All personnel designated to receive training must attend and complete required programs. This includes specific training for all team members on the 'Count on Us' program, covering introduction, overview, certification, and safe stay guidelines. Room attendants must complete specific training on cleaning, laundry procedures, and safety. If food service is provided, all applicable team members must complete food service training.