The C12 Group Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$36,500 - $67,000
Franchise Fee
$12,500
Min Cash Required
$500
Total US Locations
67
Business Summary
The C12 Group provides business coaching and advising services specifically for Christian business CEOs, owners, presidents, and their key staff. The C12 Group franchisees facilitate monthly Business Forum meetings, offer one-on-one consultation sessions, and host seminars, providing customized business and ministry-oriented materials to enhance the life and performance of their local members.
Corporate History
The C12 Group, LLC was originally founded in Florida in 1992 as a sole proprietorship by Lester (Buck) Jacobs. It was later reorganized as a Florida limited liability company in March 2001 and then merged into a North Carolina limited liability company in January 2005. In September 2016, The C12 Group converted to a Texas limited liability company and moved its main business operations to Texas. The C12 Group began offering franchises in 2007 and has maintained a consistent business model focusing on executive development for Christian business leaders.
Financial Overview
Investment Range
$36,500 - $67,000
Franchise Fee (Low)
$12,500
Franchise Fee (High)
$37,500
Minimum Cash Required
$500
Royalty %
30%
Equipment Costs (Low)
$1,500
Equipment Costs (High)
$4,500
Working Capital
$1,500
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
The C12 Group demonstrates strong financial health with positive net income in recent years ($650,014 in 2024 and $1,125,446 in 2023). The company maintains substantial cash balances that exceed FDIC insured limits ($718,000 in excess at December 31, 2024), and its total current assets significantly outweigh its total current liabilities, indicating healthy working capital. The auditors have issued an unqualified opinion on the financial statements, and no concerns regarding the company's ability to continue as a going concern have been noted.
Financing Details
The C12 Group does not offer any direct financing options to its franchisees for the initial franchise fee, equipment, inventory, or any other startup or ongoing costs. Franchisees are solely responsible for securing their own financing through third-party lenders, and The C12 Group does not guarantee any lease, note, or other financial obligation for its franchisees.
Performance Metrics
Total US Locations
67
Franchised Units
67
Corporate Units
0
Franchising Since
2007
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Count
1
Litigation Summary
The C12 Group was involved in one administrative proceeding with the Maryland Securities Commissioner in 2012. The Commissioner alleged that The C12 Group violated Maryland Franchise Law by offering and selling a franchise in Maryland without proper registration and by not depositing initial fees into an escrow account as required. The C12 Group entered into a consent order, without admitting or denying the violations, agreeing to cease unlawful offers in Maryland, diligently pursue registration, and offer rescission to the affected franchisee.
Bankruptcy History
The C12 Group has no bankruptcy history to report.
Agreement Terms
Renewal Term
1 years
Renewal Conditions
To renew, The C12 Group franchisees must comply with all performance expectations, training requirements, and financial obligations. They must also agree to any updates or changes in The C12 Group's business model and Operations Manual by signing an annual Franchise Compliance Administrative Update letter. The C12 Group may introduce materially different terms and conditions in these updates. There is no renewal fee. If a franchisee chooses not to renew, they must provide 90 days' notice and take reasonable steps to ensure the continuity or winding down of the franchised business.
Training & Support Program
Franchisor Assistance
The C12 Group offers extensive support to its franchisees. Pre-opening assistance includes a seven-step selection process, a mandatory five-week New Chair Training program (combining self-study, live webinars, and a one-week on-site session at headquarters), a Franchise Training Manual, initial start-up materials, and foundational resources. After opening, The C12 Group helps co-plan an initial executive briefing event in the franchisee's territory, includes the franchisee on its websites, and provides ongoing phone and email consultation. Franchisees participate in a mandatory Sales Training Series, use The C12 Group's websites for resources and online ordering, and receive monthly meeting materials. The C12 Group also hosts monthly teleconference calls for Principal Chairs, sends annual compliance updates, provides a localized website and email address, and offers valuable tools like financial modeling and strategic planning. The C12 Group engages in national advertising to generate leads and offers a Marketing Co-op where it shares marketing costs at a rate equal to the franchisee's royalty fee percentage. Franchisees must attend mandatory semi-annual training workshops and can participate in periodic C12 CURRENT conferences. Assistance for local events, seminars, and awards banquets is also provided, along with an annual $500 credit for promotional materials and guidance on pricing.
Initial Training Hours
176
Training Location
San Antonio, TX (hybrid, including online and franchisee's city)
Ongoing Support
After opening, The C12 Group provides its franchisees with continuous support through various channels. This includes ongoing phone and email consultation for territory development and group facilitation, and participation in a mandatory Sales Training Series. Franchisees have access to The C12 Group's websites, which serve as a community portal, offer downloadable resources, and facilitate online ordering. They receive monthly supplies of meeting materials in digital and print formats, along with process forms and promotional materials. The C12 Group hosts monthly teleconference calls with other Principal Chairs, provides an annual franchise compliance administrative update, and offers a localized website and email address. Franchisees also gain access to valuable tools such as financial modeling and strategic planning services. The C12 Group conducts brand advertising to drive leads and operates a Marketing Co-op to share costs on approved marketing expenses. Franchisees are required to attend semi-annual training workshops and may attend periodic C12 CURRENT conferences. The C12 Group also assists with local events, seminars, and awards banquets, providing formats and potentially speakers, and offers an annual $500 credit for promotional materials. They also provide suggested pricing for membership packages.
Franchise Requirements
Ideal Candidate Profile
The C12 Group seeks Christian individuals who believe that Jesus Christ is Lord, that the whole Bible is true, and that God has an eternal plan for their life and business. Ideal candidates must demonstrate personal abilities, aptitude, and a calling to serve local Christian business owners, CEOs, and presidents. They must also possess the financial ability to qualify as a franchisee and adhere to high moral and spiritual integrity standards. The C12 Group requires its Principal Chairs to be actively and full-time involved in the day-to-day operation of their franchise, serving as their primary vocation, and maintaining a commitment to stewardship in their assigned territory.
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Home-Based
Owner Participation
full-time
Territory Type
exclusive
Territory Size Requirements
The C12 Group defines its franchise territories based on geography, using criteria like cities, zip codes, counties, states, or a radius around the franchisee's home address. However, geographic size is only one factor; the other is the estimated number of evangelical Christians within the territory who are business owners, CEOs, or senior managers of 'Target Companies.' Target Companies are defined as those with at least ten employees and/or $1 million in annual revenue, excluding public and government offices, schools, and adult entertainment. The C12 Group calculates the number of 'Units' within a territory by applying an 'Evangelical Rate' and a 10% market penetration rate to the number of Target Companies, with a 'Baseline Target' set for each franchisee based on these metrics.
Staffing Notes
The C12 Group requires its Principal Chairs to be actively involved in the day-to-day operation of their franchise. While the Principal Chair is the primary operator, they have the option to hire additional qualified and fully-trained individuals, known as 'Associate Chairs,' to facilitate additional Business Forums within their assigned territory. Any Associate Chairs hired by a franchisee must be mutually selected and approved by The C12 Group, and they are required to complete The C12 Group's certification process and training.