Tapestry Collection By Hilton Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$3,898,359 - $129,454,079
Total US Locations
117
Business Summary
Hilton Franchise Holding LLC operates Tapestry Collection by Hilton hotels under a franchise agreement. Tapestry hotels are part of the larger Hilton Worldwide brand family, which includes various guest lodging systems. The business licenses the Tapestry System, which involves providing a reservation service, marketing programs, training, and operational standards for hotels. Franchisees also have the option to add eforea spa franchises and licenses for various restaurant brand concepts to their hotels.
Corporate History
Hilton Franchise Holding LLC was formed as a Delaware limited liability company in September 2007. The company became the franchisor for Tapestry Collection by Hilton hotels in the United States on December 1, 2016. The broader Hilton family of brands has a long history in the guest lodging business, with a predecessor company, Hilton Hotels Corporation, conducting operations since 1946. Hilton Franchise Holding LLC is a subsidiary of Hilton Domestic Operating Company Inc., which in turn is a subsidiary of Hilton Worldwide Holdings Inc. Through its subsidiaries, Hilton Worldwide manages a portfolio of various hotel brands globally and also offers eforea spa and Restaurant Brand licenses.
Financial Overview
Investment Range
$3,898,359 - $129,454,079
Franchise Fee (High)
$150,000
Minimum Net Worth
$7,348,000
Royalty %
5%
Marketing %
4%
Equipment Costs (Low)
$2,088,300
Equipment Costs (High)
$105,889,595
Working Capital
$1,200,000
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Unqualified opinion
Financial Health Notes
Hilton Franchise Holding LLC appears to be in a strong financial position, having received an unqualified audit opinion for its financial statements for the years ended December 31, 2024, 2023, and 2022. The company generated significant net cash from operating activities, with over $1.5 billion in 2024 and substantial amounts in prior years. While the company guarantees certain debt obligations of its parent company, Hilton Domestic Operating Company Inc., and its assets are pledged as collateral, this is noted as typical for the parent-subsidiary relationship and does not raise concerns about the company's ability to continue as a going concern. The company also distributes retained earnings to its Hilton affiliates, indicating profitability. There are no specific concerns raised about working capital or other financial issues in the auditor's report or financial notes.
Financing Details
Hilton Franchise Holding LLC generally does not offer direct financing to its franchisees, except for a development incentive program. This program provides a financial contribution to assist with hotel development or conversion, which is not a loan and does not require repayment unless the franchise agreement terminates early or is transferred without the new owner assuming the obligation. The repayable amount of this incentive decreases annually over the term of the Franchise Agreement and bears no interest unless payments are late. The incentive is disbursed within 30 days after the hotel opens, subject to certain conditions. Occasionally, the franchisor may allow the franchise application fee to be paid in installments for a limited time before construction, without charging interest or requiring a security interest. In rare and unique situations, the franchisor may also offer other types of financing, such as mezzanine loans or guarantees for franchisee obligations, with terms determined on a case-by-case basis based on the hotel's specific financial situation.
Performance Metrics
Total US Locations
117
Franchised Units
117
Corporate Units
0
Franchising Since
2016
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
10
Litigation Summary
Hilton Franchise Holding LLC, operating as Tapestry Collection by Hilton, has been involved in several lawsuits. Currently, there are five pending class-action lawsuits filed between February 2024 and January 2025. These lawsuits primarily allege violations of the Sherman Act, claiming that Hilton Worldwide and other hotel defendants improperly shared information through revenue management software and exchanged competitive data to set higher room rates in various markets. In terms of concluded actions, Hilton Domestic Operating Company Inc. (a parent company) settled with the State of Texas in January 2025 and the State of Nebraska in February 2024 regarding how mandatory guest fees were disclosed to consumers. Without admitting fault, the company agreed to pay settlements and improve disclosure practices. Hilton Franchise Holding LLC also settled two breach of contract cases: one in June 2021 with a former Curio brand hotel franchisee involving a fraudulent inducement counterclaim, and another in September 2020 with a Hampton hotel franchisee concerning wrongful termination. An older antitrust civil complaint from 1970 against Hilton Hotels Corporation (a predecessor) was concluded in 1971 with a final judgment enjoining certain practices related to hotel suppliers. There are no collection suits against franchisees or former franchisees reported for 2024.
Bankruptcy History
Hilton Franchise Holding LLC has no bankruptcy history that is required to be disclosed in this Item.
Agreement Terms
Initial Term
23 years
Renewal Conditions
Tapestry Collection by Hilton franchisees do not have an automatic right to renew or extend their franchise agreement. However, if Hilton Franchise Holding LLC decides to agree to re-license the hotel, it is at its sole discretion. In such cases, franchisees may be required to sign a new contract with terms and conditions that are materially different from their original agreement, and they must also comply with any property improvement plan (PIP) performance conditions specified by the franchisor.
Training & Support Program
Franchisor Assistance
Hilton Franchise Holding LLC provides comprehensive assistance to Tapestry Collection by Hilton franchisees. Before opening, the franchisor loans the operational Manual and provides electronic access to resources. They review and approve the selection of architects, interior designers, general contractors, and major subcontractors, as well as the plans and designs for construction and furnishing. They also approve the proposed management company and provide the Information Technology System Agreement (HITS Agreement). Franchisees receive access to various purchase, lease, or other arrangements for exterior signs, operating equipment, and furnishings, and specific guidelines, collateral suites, and menus if they open an eforea spa or a Restaurant Brand. Initial and ongoing training programs are also specified. During operation, Tapestry Collection by Hilton franchisees benefit from a directory of System Hotels, access to the Reservation Service, and an active quality assurance program including inspections and guest satisfaction surveys. If applicable, spa and restaurant team members receive periodic suggestions for operational improvements. The franchisor supports the system through national and regional marketing programs, advertising, promotions, market research, and maintenance of reservation and internet systems, funded by the Monthly Program Fee. Ongoing maintenance and support are provided for required computer systems like OnQ, Guest Internet Access, Connected Room, and Delphi. Optional services like the Revenue Management Consolidated Center (RMCC) offer support for revenue management analysis, strategy, and coaching.
Initial Training Hours
121
Training Location
Tapestry Collection by Hilton offers a mix of virtual, online, and on-site training programs. Some training sessions, such as the annual Brand conference, are held at various hotel locations. Other programs, including General Manager, Commercial and Sales Leader Training, Hilton Core Sales Skills, Owner Orientation, and New to Hospitality Owner Education, are conducted virtually. Trainings for the Hilton Property Management System, OnQ Rate & Inventory, GRO, Hilton Honors, and ADA are offered online. Tapestry Orientation and Eforea Spa training involve on-site sessions.
Ongoing Support
After opening, Tapestry Collection by Hilton franchisees receive ongoing support from Hilton Franchise Holding LLC through various channels. This includes continuous access to the Reservation Service, ensuring compliance with system standards through a quality assurance program that involves periodic inspections and guest satisfaction surveys. For hotels with an eforea spa or Restaurant Brand, team members provide periodic suggestions for operational improvements. The franchisor uses the Monthly Program Fee to fund advertising, promotions, market research, and to maintain reservation and internet systems for the entire System and Network. Ongoing maintenance and support are provided for essential computer systems like OnQ, Guest Internet Access, Connected Room, and Delphi. Additionally, franchisees can participate in optional programs like the Revenue Management Consolidated Center (RMCC) for revenue management analysis, strategy, and coaching. Annual compliance training and Brand conferences are also part of the ongoing support provided.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Retail
Owner Participation
Supervisory
Territory Type
Non-Exclusive
Territory Size Requirements
Tapestry Collection by Hilton generally does not grant franchisees an exclusive or protected territory. The standard Franchise Agreement permits the franchisor and its affiliates to own, operate, manage, franchise, license, lease, or associate with any other business, including competitive lodging or hospitality businesses, at any time and in any location, even if they compete with the franchisee's hotel. The franchisor may, however, agree to specific territorial restrictions, known as a 'Restricted Area Provision,' for an area surrounding the franchised hotel. If granted for new development or conversion, this provision is typically for a shorter 'Restrictive Period' than the Franchise Agreement term and is usually not granted for change of ownership or re-licensing. The boundaries of any Restricted Area are not defined by a standard formula but depend on the immediate competitive market and circumstances at the time the Franchise Agreement is signed. These boundaries can vary in size and shape and may be delineated by cities, metropolitan areas, counties, streets, highways, or a specified radius from the hotel. This Restricted Area Provision would generally prevent the franchisor and its affiliates from opening another Tapestry Collection by Hilton hotel within that defined area during the Restrictive Period. However, it would not apply to existing or approved hotels, hotels under other brands, hotels opening after the Restrictive Period, gaming-oriented facilities, shared ownership properties, or chains acquired through mergers or marketing agreements. The Restricted Area Provision also does not apply to any restaurant or bar operating under a Restaurant Brand at the franchisee's hotel. Franchisees will not be protected from existing hotels managed or licensed by the franchisor or its affiliates, or from any approved hotel sites.
Staffing Notes
Tapestry Collection by Hilton requires franchisees to provide qualified and experienced management for the operation of their hotel, which must be managed either by the franchisee directly or by an approved third-party management company. The franchisor only approves management deemed qualified, experienced, and capable of adhering to the Franchise Agreement and Brand Standards. If a franchisee chooses to manage the hotel directly, they need prior written approval and must successfully complete the franchisor's training program, unless a waiver is granted. If a franchisee is deemed unqualified, a professional hotel management company acceptable to the franchisor may be required for at least the first year of operations. Approved management companies must be authorized to fulfill all franchisee obligations, including indemnity and insurance. Key personnel, such as the general manager and director of sales, are required to attend specific training programs to meet Brand Standards. Should an approved management company resign, be terminated, or become unsuitable, the franchisee must retain a new acceptable management company within 90 days. Franchisees always retain sole responsibility for hotel management and operations, even when using a management company. The franchisor may communicate directly with hotel managers and management companies and rely on their communications. Franchisees and their management companies are prohibited from copying or disclosing confidential materials without consent. The franchisor will not approve any 'Competitor' (an entity owning, licensing, or franchising a competing hotel brand) or an entity acting as an exclusive manager for a Competitor to manage the hotel. If an approved management company becomes a Competitor, the franchisee has 90 days to secure a qualified substitute. Franchisees and their affiliates are also prohibited from allowing any Competitor to use their marks without prior written approval. The franchisor mandates specific training for personnel in key business and operational functions, including the general manager, commercial leaders, sales staff, and front office personnel, which must be completed to the franchisor's satisfaction. Replacement hires must also complete the appropriate training. Training content is designed to enable the hotel to operate in accordance with Brand Standards, but the franchisor does not supervise personnel or employment policies. The general manager and director of sales must attend an annual Brand or regional conference. New general managers and commercial leaders (or those returning after 24 months) must complete a virtual learning program within 90 days of their start date, with curriculum and costs varying by experience. All staff using the Hilton Property Management System (HPMS) must complete role-specific training before opening or within 10 days of employment. Front desk staff and management must have their HPMS training verified. Staff utilizing OnQ Rate & Inventory and Global Revenue Optimization (GRO) must complete web-based training and pass a certification test (minimum 80% score) before opening, with up to three management staff requiring certification. Hilton Honors training is mandatory for management and applicable front office personnel before opening or within 14 to 45 days of their start date, depending on the position. Designated commercial leaders and sales staff must complete a 'Hilton Core Sales Skills' certification program within 90 days of their start date, with tracks for different experience levels. Annual compliance training on topics such as diversity, harassment prevention, human trafficking prevention, disability awareness, and cybersecurity is required; some courses are free, while others may involve vendor fees. Pre-opening hospitality tools and resources are accessible for a fee. Owner orientation is mandatory for new Hilton Worldwide Brand franchisees or management company representatives 12-18 months prior to opening, or within 180 days of a Change of Ownership for transferees. Franchisees without prior hospitality experience are required to complete a 'New to Hospitality Owner Education' virtual program before opening or within 90 days of a Change of Ownership, provided by a third-party vendor for a fee. If an eforea spa is part of the hotel, the spa director, leadership team, administration, and technical staff (e.g., estheticians, therapists, hairdressers) must complete product and service training before the spa opens, provided by suppliers. All hotel staff must complete a Tapestry Orientation program within 30 days of the hotel's opening, or within 30 days of their start date for new hires, facilitated by designated hotel trainers.