Surf City Squeeze logo

Surf City Squeeze Franchise

Audited Financials
Food and BeverageEst. 1989Scottsdale, AZ
www.surfcitysqueeze.com
Financing Available

Risk Score

Pending analysis

Investment Range

$69,410 - $390,000

Franchise Fee

$4,000

Min Cash Required

$3,000

Total US Locations

63

Business Summary

Surf City Squeeze operates restaurants that specialize in preparing and serving smoothies, fruit drinks, functional drinks, nutritional supplements, and other beverage and food items. These restaurants cater to the general public, offering a menu designed for various age groups.

Corporate History

Surf City Squeeze traces its brand origins back to 1989 when Surf City Squeeze, Inc. began operating restaurants of this type. Franchising for the Surf City Squeeze brand started in 1994, initially under the names Malibu Smoothie Franchise Corp. or Surf City Squeeze Franchise Corp., continuing until 2004. From 2004 to March 2010, Kahala Franchise Corp. offered Surf City Squeeze franchises. The current franchisor, Kahala Franchising, L.L.C., an Arizona limited liability company, was formed in December 2008 and has been offering Surf City Squeeze franchises since August 2010. Kahala Franchising is a part of a larger corporate family. Its parent company is Kahala Brands, Inc., which merged with MTY Food Group, Inc. in July 2016. MTY Food Group, Inc., based in Quebec, Canada, and its U.S. subsidiary, MTY Franchising USA, Inc., are extensive franchisors, overseeing over 55 different restaurant concepts in Canada and other international countries, with over 2,500 units. MTY has also expanded through mergers and acquisitions, such as acquiring Imvescor Restaurant Group Inc. in 2018 and BBQ Holdings, Inc. (which includes brands like Famous Dave's and Village Inn) in 2022. Additionally, MTY acquired Wetzel's Pretzels, LLC in 2022 and Sauce Pizza and Wine assets in 2022. Kahala Franchising and its affiliates offer numerous other quick-service restaurant franchises in the U.S. and internationally, including Blimpie, Cold Stone Creamery, Great Steak, Planet Smoothie, and TacoTime.

Financial Overview

Investment Range

$69,410 - $390,000

Franchise Fee (Low)

$4,000

Franchise Fee (High)

$30,000

Minimum Cash Required

$3,000

Royalty %

6%

Marketing %

1%

Equipment Costs (Low)

$29,510

Equipment Costs (High)

$246,000

Working Capital

$10,000

Audited Financials

Yes

Offers Financing

Yes

Financial Health Notes

Item 21 of the FDD indicates that the audited consolidated financial statements of the franchisor's parent company, MTY Franchising USA, Inc., are attached. MTY Franchising USA, Inc. acts as a guarantor for Surf City Squeeze, absolutely and unconditionally guaranteeing the franchisor's duties and obligations. However, the FDD text itself does not provide specific details or notes regarding the financial health of Surf City Squeeze or its parent company, such as working capital, profitability, or any 'going concern' qualifications, within the descriptive section of Item 21. It only states that the financial statements are available.

Financing Details

Surf City Squeeze generally does not offer direct or indirect financing. However, the franchisor, Kahala Franchising, L.L.C., or its affiliates may, in their sole discretion, provide two specific types of financing assistance. Firstly, they may agree to guarantee a franchisee's lease for the restaurant site. If they do, the franchisee would pay a non-refundable lease guarantee fee of 10% of the total rental obligations, up to a maximum of $10,000. Secondly, if a franchisee purchases a corporate-owned Surf City Squeeze restaurant directly from one of the franchisor's affiliates, that affiliate may finance up to 100% of the purchase price. The purchase price could include the initial franchise fee, transferable equipment, leasehold, and inventory. The interest rate on such financing would range from 0% to 12%, depending on the franchisee's creditworthiness, the financed amount, and the upfront payment. Repayment periods for these loans typically range from 12 to 60 months in equal monthly installments. A first-position lien on all equipment would be required as security, and individual franchisees (and their spouses) or principals of entity franchisees (and their spouses) would need to personally guarantee the debt. Default on these financing arrangements could lead to accelerated payment obligations, an increased interest rate of 18%, and termination of the franchise.

Performance Metrics

Total US Locations

63

Franchised Units

62

Corporate Units

1

Franchising Since

1994

Agreement Terms

Initial Term

10 years

Renewal Term

5 years

Renewal Conditions

To renew their Surf City Squeeze franchise agreement, franchisees must meet several conditions. They need to provide the franchisor with notice of their intent to renew at least 120 days before the current term expires. At the time of renewal, franchisees must not be in default of their agreement or any other agreements with the franchisor or its affiliates, and all financial obligations must be current. They should not have received more than three notices of default or breach during the term, or more than two notices in the five years immediately preceding the proposed renewal date. Franchisees must also either retain possession of their existing approved location or secure a new suitable location that meets the franchisor's current site requirements. Additionally, they are required to sign a general release provided by the franchisor and execute all new agreements and documents typically used for renewing franchisees. This new agreement may have different terms, including potentially higher royalty and advertising fees. Franchisees must also agree to complete any necessary remodeling or refurbishments and upgrade their point-of-sale (POS) system to meet current brand standards. A renewal franchise fee, equivalent to 50% of the then-current initial franchise fee (without discounts), is also required.

Training & Support Program

Franchisor Assistance

Surf City Squeeze provides franchisees with both pre-opening and post-opening assistance. Before opening, the franchisor helps with site selection by providing minimum site requirements and approving the franchisee's chosen location. Franchisees receive design drawings from an approved third-party architect and specifications for equipment, furniture, and signage from approved vendors. A comprehensive training program, totaling 80 hours, is provided for up to two individuals, covering both in-store and new owner training, typically conducted online, at the KTEC center in Scottsdale, Arizona, or at a training store in Arizona. One of the franchisor's representatives will also be present at the franchisee's restaurant for up to four days during the opening week to assist with the grand opening and initial operations. After opening, Surf City Squeeze maintains an ongoing advisory relationship, offering consultation on marketing, merchandising, and general business operations. Franchisees receive updates on operating standards and are subject to periodic inspections and quality service checks. The franchisor also offers information on software for administrative, bookkeeping, accounting, and inventory control procedures. There is also assistance with reviewing substitute locations for relocation and processing renewal options for the franchise agreement. Franchisees are required to participate in mandatory refresher training programs, conferences, and seminars, which may involve a nominal registration fee.

Initial Training Hours

80

Training Location

Online, KTEC (Kahala Training & Education Center) in Scottsdale, Arizona, or a training restaurant in Arizona

Ongoing Support

After opening, Surf City Squeeze franchisees receive ongoing support starting with a representative present at their restaurant for up to four days during the opening week to assist with grand opening and operations. The franchisor maintains a continuous advisory relationship, consulting with franchisees on marketing, merchandising, and general business operations. Franchisees receive updated information on operating standards and are subject to periodic inspections and quality service checks to maintain quality. The franchisor may also make franchisees aware of available software for administrative, bookkeeping, accounting, and inventory control procedures. Assistance is also provided for reviewing substitute locations for potential restaurant relocations. While not explicitly detailed as regular, frequent interactions, the franchisor may hold refresher or additional training programs, conferences, and seminars, which franchisees are required to attend (potentially incurring a registration fee and travel costs).

Franchise Requirements

Ideal Candidate Profile

Surf City Squeeze is seeking franchisees who are committed to actively participating in the direct operation and daily affairs of their restaurant, emphasizing a hands-on approach. The franchisor believes owner-operated restaurants generally perform better than those run by absentee owners with hired managers. Ideal candidates should possess strong business skill and judgment, including the ability to hire and manage employees effectively. For any hired manager, they must be a qualified restaurant operator who has successfully completed the franchisor's training program and is able to provide on-premises supervision, dedicating their full time during normal business hours to the management and operation of the business. Prospective franchisees or transferees should be financially acceptable, not associated with competitors, of good moral character and reputation, and meet criteria including work experience, aptitude, ability to devote best efforts to the business, and proficiency in English to communicate with employees, customers, and suppliers.

Industry Experience Required

Yes

Management Experience Required

Yes

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Retail

Owner Participation

Hands-On

Territory Type

Non-Exclusive

Territory Size Requirements

Surf City Squeeze franchisees do not receive an exclusive territory. Kahala Franchising retains the right to establish other franchised or company-owned Surf City Squeeze restaurants, or other competitive brands, at any location, including in the immediate vicinity of a franchisee's restaurant. There are no exclusive territorial rights granted to Surf City Squeeze franchisees.

Staffing Notes

Surf City Squeeze requires franchisees to employ at least one full-time, on-premises supervisor (a "Manager") for each restaurant. This Manager must meet the franchisor's criteria as a qualified restaurant operator and must have successfully completed the training program. The Manager is expected to devote their entire time during normal business hours to the management, operation, and development of the Surf City Squeeze business, including maintaining confidentiality and adhering to operating standards. A Manager capable of reading and understanding written materials and communicating in English with employees and customers must be present during each shift for safe and efficient operations. All personnel are required to maintain high standards of sanitation, cleanliness, and demeanor, and must wear franchisor-approved uniforms. Employees with customer service duties must also have sufficient literacy and fluency in English (or the primary language of the market) to effectively serve the public.