Supercuts logo

Supercuts Franchise

Audited Financials
Beauty & Personal CareEst. 1987Minneapolis, MN
www.Supercuts.com

Risk Score

Pending analysis

Investment Range

$185,406 - $347,878

Total US Locations

2,077

Business Summary

Supercuts operates retail hair care establishments offering haircutting, styling, and related salon services, as well as selling hair care and styling products. Supercuts aims to provide consistent, convenient, high-quality services and products at low prices. While some salons offer chemical treatments, Supercuts' services primarily focus on haircuts, shampoos, blow-drys, and color services. Supercuts locations are typically found in strip shopping centers and are designed to offer an attractive and inviting atmosphere.

Corporate History

Supercuts, Inc. was established as a Delaware corporation on July 9, 1987. The brand began operating Supercuts Stores, either directly or through its subsidiary SCSI, in September 1987. Supercuts started offering franchises in January 1988. The company is a wholly-owned subsidiary of Regis Corporation, which itself began operating Regis Hairstylists salons in 1963 and later expanded to franchise other hair care brands.

Financial Overview

Investment Range

$185,406 - $347,878

Royalty %

6%

Marketing %

5%

Equipment Costs (Low)

$85,000

Equipment Costs (High)

$170,000

Working Capital

$22,500

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

The franchisor's parent company, Regis Corporation, has issued audited financial statements. A special risk note indicates that Regis Corporation's financial condition, as reflected in its financial statements, calls into question its financial ability to provide services and support. The consolidated balance sheets show total liabilities ($644.1 million) exceeding total assets ($607.4 million), resulting in a shareholders' deficit of $36.7 million as of June 30, 2023. Regis Corporation has also reported net losses of $7.4 million in fiscal year 2023, $85.9 million in 2022, and $113.3 million in 2021. Additionally, Regis Corporation has experienced negative cash flow from operating activities, with $7.9 million used in 2023. As of June 30, 2023, Regis Corporation had cash and cash equivalents of $9.5 million against current liabilities of $126.3 million, indicating a negative working capital position. Despite these financial challenges, the company was in compliance with its financial covenants as of September 30, 2023.

Financing Details

Supercuts generally does not offer direct or indirect financing to franchisees. However, if a franchisee requests and Supercuts agrees to guarantee their lease obligations, Supercuts reserves the right to charge a monthly fee. This fee would be 12% of the franchisee's monthly gross sales, minus their monthly lease payments, for as long as the guarantee is in effect.

Performance Metrics

Total US Locations

2,077

Franchised Units

2,070

Corporate Units

7

Avg Square Footage

1,050

Franchising Since

1988

Agreement Terms

Renewal Conditions

The franchise term for Supercuts extends indefinitely, provided the franchisee's lease or sublease has not expired and they are in good standing without any defaults. If a franchisee's lease or sublease expires, they must relocate to a new location approved by Supercuts within 180 days. Additionally, if Supercuts updates the terms of the franchise agreement, the franchisee may be required to sign an amendment or a new agreement, which could have materially different terms. An 'Anniversary Fee,' essentially a renewal fee, is assessed every 10 years after the store's opening date. This fee starts at 1% of the franchisee's cumulative net monthly revenues for the preceding 12 months, payable in annual installments over five years, and increases to 2% for subsequent 10-year periods.

Training & Support Program

Franchisor Assistance

Supercuts provides franchisees with a range of assistance. Before opening, Supercuts helps with site selection by reviewing proposed locations, providing demographic data, and approving sites and lease terms. It also provides template plans for store development and mandatory initial training for the Managing Owner and managerial employees. Franchisees receive access to an Operations Manual with brand standards and operating procedures. For ongoing support, Supercuts offers advice on store operations, access to updated manuals, and advertising and marketing assistance through a mandatory Advertising Fund, to which franchisees contribute 5% of their net service revenue. Supercuts also develops promotional and loyalty programs, including a gift card program, which franchisees must participate in. It provides a mandatory computer point-of-sale and back-office system (Zenoti System) and may offer an optional recruiting program. While Supercuts offers guidance on pricing, it does not mandate specific pricing. Franchisees are also required to attend annual conventions and may be required to participate in additional training courses.

Initial Training Hours

23

Training Location

Online or virtual learning, Supercuts Corporate Office in Minneapolis, MN

Ongoing Support

After opening, Supercuts provides ongoing assistance through various channels. Franchisees receive advice and recommendations on store operations, including standards, specifications, operating procedures, and purchasing guidance via the Operations Manual, electronic media, telephone, or in-person. Access to the Operations Manual, including updates, is continuously provided. The franchisor implements and modifies Brand Standards, which franchisees must adhere to. Supercuts maintains an Advertising Fund, to which franchisees contribute 5% of their net monthly service revenue (excluding merchandise), for system-wide advertising and sales promotion, with decisions on local spending made by the Supercuts Council. Franchisees must participate in promotional, loyalty, and gift card programs. Supercuts offers an optional recruiting program through an approved vendor. All new haircutting employees must complete an initial 5-day training course and attend a recertification course annually to maintain a 'Certificate of Competency.' Managing Owners and other store managers may also be required to attend additional management training courses and an annual franchisee convention, with associated costs borne by the franchisee.

Franchise Requirements

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

retail

Owner Participation

supervisory

Territory Type

non-exclusive

Staff Count

7

Staffing Notes

Supercuts locations require a competent, conscientious, and trained staff. Each new haircutting employee must attend a mandatory 5-day initial training course, conducted by Supercuts or a Certified Technical Trainer (CTT), and pass it to Supercuts' satisfaction before working. Employees receive a 'Certificate of Competency' valid for one year, requiring annual recertification through an additional course. Franchisees are responsible for employee wages and travel expenses during training. At least one on-site manager, who can be the Managing Owner or another designated manager, must be present. The Managing Owner is responsible for overall store management, but is not necessarily required for day-to-day operations. Supercuts also requires Managing Owners and other store managers to attend periodic training courses and an annual convention. Franchisees are solely responsible for all employment decisions and must ensure employees meet Supercuts' minimum standards and hold valid 'Certificates of Competency'.