Supercuts Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$185,406 - $347,878
Total US Locations
2,077
Business Summary
Supercuts operates retail hair care establishments offering haircutting, styling, and related salon services, as well as selling hair care and styling products. Supercuts aims to provide consistent, convenient, high-quality services and products at low prices. While some salons offer chemical treatments, Supercuts' services primarily focus on haircuts, shampoos, blow-drys, and color services. Supercuts locations are typically found in strip shopping centers and are designed to offer an attractive and inviting atmosphere.
Corporate History
Supercuts, Inc. was established as a Delaware corporation on July 9, 1987. The brand began operating Supercuts Stores, either directly or through its subsidiary SCSI, in September 1987. Supercuts started offering franchises in January 1988. The company is a wholly-owned subsidiary of Regis Corporation, which itself began operating Regis Hairstylists salons in 1963 and later expanded to franchise other hair care brands.
Financial Overview
Investment Range
$185,406 - $347,878
Royalty %
6%
Marketing %
5%
Equipment Costs (Low)
$85,000
Equipment Costs (High)
$170,000
Working Capital
$22,500
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
The franchisor's parent company, Regis Corporation, has issued audited financial statements. A special risk note indicates that Regis Corporation's financial condition, as reflected in its financial statements, calls into question its financial ability to provide services and support. The consolidated balance sheets show total liabilities ($644.1 million) exceeding total assets ($607.4 million), resulting in a shareholders' deficit of $36.7 million as of June 30, 2023. Regis Corporation has also reported net losses of $7.4 million in fiscal year 2023, $85.9 million in 2022, and $113.3 million in 2021. Additionally, Regis Corporation has experienced negative cash flow from operating activities, with $7.9 million used in 2023. As of June 30, 2023, Regis Corporation had cash and cash equivalents of $9.5 million against current liabilities of $126.3 million, indicating a negative working capital position. Despite these financial challenges, the company was in compliance with its financial covenants as of September 30, 2023.
Financing Details
Supercuts generally does not offer direct or indirect financing to franchisees. However, if a franchisee requests and Supercuts agrees to guarantee their lease obligations, Supercuts reserves the right to charge a monthly fee. This fee would be 12% of the franchisee's monthly gross sales, minus their monthly lease payments, for as long as the guarantee is in effect.
Performance Metrics
Total US Locations
2,077
Franchised Units
2,070
Corporate Units
7
Avg Square Footage
1,050
Franchising Since
1988
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
15
Litigation Summary
Supercuts has been involved in several legal matters. Currently, Supercuts is engaged in two cases. One is a collection dispute against a franchisee with counterclaims, which is in the process of being settled for $95,000 to be paid to Supercuts and Regis. The other is a class action lawsuit filed in November 2019 concerning receipt data, where class certification was denied, and the parties are now working towards mediation. In the past, Supercuts has concluded several disputes. Five collection cases against franchisees were settled, with Supercuts and Regis agreeing to pay amounts ranging from $29,500 to $280,000 to the franchisees. Additionally, a lawsuit filed by a point-of-sale system supplier against Regis (Supercuts' parent company) for alleged improper access and misappropriation of trade secrets was settled, requiring Regis to pay a total of $2 million, with further extensions for additional payments. Another arbitration case from 2018, filed by a franchisee alleging fraud, resulted in Supercuts refunding $25,000 and rescinding agreements. A group of six separate arbitrations from 2015-2016 involved Pro-Cuts Sports franchisees (an affiliate brand) alleging fraud and misrepresentation against RPC Acquisition Corp. (an affiliate) and Regis. These cases were settled, with Regis and its affiliates paying individual franchisees between $115,000 and $300,000 and assuming some lease liabilities. Supercuts has reported no outstanding rent or royalty collection lawsuits.
Bankruptcy History
Supercuts has no bankruptcy information that is required to be disclosed in this item. Supercuts, Inc., its predecessor, and its current executive officers have not filed for bankruptcy.
Agreement Terms
Renewal Conditions
The franchise term for Supercuts extends indefinitely, provided the franchisee's lease or sublease has not expired and they are in good standing without any defaults. If a franchisee's lease or sublease expires, they must relocate to a new location approved by Supercuts within 180 days. Additionally, if Supercuts updates the terms of the franchise agreement, the franchisee may be required to sign an amendment or a new agreement, which could have materially different terms. An 'Anniversary Fee,' essentially a renewal fee, is assessed every 10 years after the store's opening date. This fee starts at 1% of the franchisee's cumulative net monthly revenues for the preceding 12 months, payable in annual installments over five years, and increases to 2% for subsequent 10-year periods.
Training & Support Program
Franchisor Assistance
Supercuts provides franchisees with a range of assistance. Before opening, Supercuts helps with site selection by reviewing proposed locations, providing demographic data, and approving sites and lease terms. It also provides template plans for store development and mandatory initial training for the Managing Owner and managerial employees. Franchisees receive access to an Operations Manual with brand standards and operating procedures. For ongoing support, Supercuts offers advice on store operations, access to updated manuals, and advertising and marketing assistance through a mandatory Advertising Fund, to which franchisees contribute 5% of their net service revenue. Supercuts also develops promotional and loyalty programs, including a gift card program, which franchisees must participate in. It provides a mandatory computer point-of-sale and back-office system (Zenoti System) and may offer an optional recruiting program. While Supercuts offers guidance on pricing, it does not mandate specific pricing. Franchisees are also required to attend annual conventions and may be required to participate in additional training courses.
Initial Training Hours
23
Training Location
Online or virtual learning, Supercuts Corporate Office in Minneapolis, MN
Ongoing Support
After opening, Supercuts provides ongoing assistance through various channels. Franchisees receive advice and recommendations on store operations, including standards, specifications, operating procedures, and purchasing guidance via the Operations Manual, electronic media, telephone, or in-person. Access to the Operations Manual, including updates, is continuously provided. The franchisor implements and modifies Brand Standards, which franchisees must adhere to. Supercuts maintains an Advertising Fund, to which franchisees contribute 5% of their net monthly service revenue (excluding merchandise), for system-wide advertising and sales promotion, with decisions on local spending made by the Supercuts Council. Franchisees must participate in promotional, loyalty, and gift card programs. Supercuts offers an optional recruiting program through an approved vendor. All new haircutting employees must complete an initial 5-day training course and attend a recertification course annually to maintain a 'Certificate of Competency.' Managing Owners and other store managers may also be required to attend additional management training courses and an annual franchisee convention, with associated costs borne by the franchisee.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
retail
Owner Participation
supervisory
Territory Type
non-exclusive
Staff Count
7
Staffing Notes
Supercuts locations require a competent, conscientious, and trained staff. Each new haircutting employee must attend a mandatory 5-day initial training course, conducted by Supercuts or a Certified Technical Trainer (CTT), and pass it to Supercuts' satisfaction before working. Employees receive a 'Certificate of Competency' valid for one year, requiring annual recertification through an additional course. Franchisees are responsible for employee wages and travel expenses during training. At least one on-site manager, who can be the Managing Owner or another designated manager, must be present. The Managing Owner is responsible for overall store management, but is not necessarily required for day-to-day operations. Supercuts also requires Managing Owners and other store managers to attend periodic training courses and an annual convention. Franchisees are solely responsible for all employment decisions and must ensure employees meet Supercuts' minimum standards and hold valid 'Certificates of Competency'.