Sugaring LA logo

Sugaring LA Franchise

Audited Financials
Beauty & Personal CareEst. 2012Ann Arbor, MI
www.sugaringla.com

Risk Score

Pending analysis

Investment Range

$313,250 - $431,500

Franchise Fee

$35,000

Total US Locations

8

Business Summary

Sugaring LA operates studios specializing in full body hair removal using a sugaring method with chemical-free, mostly plant-based products that are rich in nutrients, antioxidants, anti-inflammatory, and antiseptic qualities. These studios also offer proprietary retail products under the Sugaring LA brand.

Corporate History

Sugaring LA Franchise, LLC, the current franchisor, was formed in Delaware on December 5, 2022. It operates solely under its corporate name and the Sugaring LA brand. The predecessor, SugaringLA Franchise, Inc., was incorporated in July 2021 for the purpose of offering franchises but no longer does. The underlying business concept, SugaringLA, LLC, an affiliate, was formed on August 1, 2012, in California to offer full body hair removal services. Sugaring LA began offering franchises in March 2023.

Financial Overview

Investment Range

$313,250 - $431,500

Franchise Fee (Low)

$35,000

Franchise Fee (High)

$60,000

Royalty %

6%

Marketing %

2%

Equipment Costs (Low)

$160,100

Equipment Costs (High)

$235,900

Working Capital

$50,000

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Going concern qualification

Financial Health Notes

Sugaring LA's financial statements for the year ending December 31, 2024, indicate a net loss of $1,229,459 and a members' deficit of $1,314,021. The financial statements were prepared assuming Sugaring LA will continue operations. Franworth, LLC, a minority member, has historically provided and pledged to continue providing the necessary working capital to meet short-term obligations and offset operating losses, with management believing this support will enable operations through March 10, 2026. The auditor's report mentions conditions that raise substantial doubt about Sugaring LA's ability to continue as a going concern.

Financing Details

Sugaring LA does not offer any direct or indirect financing to its franchisees. Additionally, Sugaring LA does not guarantee any franchisee's notes, leases, or other obligations related to the business.

Performance Metrics

Total US Locations

8

Franchised Units

4

Corporate Units

4

Avg Square Footage

1,150

Franchising Since

2023

Agreement Terms

Initial Term

10 years

Renewal Term

10 years

Renewal Conditions

To renew their franchise agreement, Sugaring LA franchisees must notify the franchisor between 180 days and 12 months before their current term expires. They must be in good standing, have no defaults, and have paid all financial obligations to Sugaring LA, its affiliates, and suppliers. Franchisees are required to renovate their studio to meet current image standards, prove they can possess the premises (or secure an approved alternate site), and comply with current qualifications and training requirements. They must sign Sugaring LA's then-current franchise agreement, which may have different terms including royalty and marketing fees, sign a general release, and pay a renewal fee of $3,000.

Training & Support Program

Franchisor Assistance

Sugaring LA provides pre-opening assistance, including approving the site selection area and specific studio site, and admitting two individuals to its initial two-stage training program (business training and on-site studio opening/sugarist training). Sugaring LA also loans a digital copy of its Manuals, offers pre-opening consultation on development, layout, equipment, recruiting, training, purchasing, and initial local marketing strategy. During operation, Sugaring LA offers ongoing consultation regarding new services, product developments, operations, management, advertising, and financial advice. It also communicates information about approved and designated suppliers.

Initial Training Hours

88

Training Location

Ann Arbor, Michigan and franchisee's studio

Ongoing Support

Sugaring LA provides ongoing consultation and advice, including updates on new services and products, instruction on operating and managing the studio, and guidance on advertising, marketing, and finances. This support can be delivered through studio visits, meetings, seminars, conferences, and electronic or printed materials. Franchisees are informed about approved and designated suppliers. The managing owner, general manager, and other designated employees must attend additional mandatory training, courses, and seminars as required. All sugarists must meet Sugaring LA's continuing education requirements. If a studio fails two consecutive quality inspections, Sugaring LA may require additional on-site training. Franchisees or their representatives are also required to attend a designated annual convention.

Franchise Requirements

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

retail

Owner Participation

supervisory

Territory Type

Protected

Territory Size Requirements

Sugaring LA grants franchisees a 'Protected Area' around their approved studio location, typically a circle, containing a population of up to 50,000 individuals, and not exceeding a maximum diameter of six miles (or a three-mile radius). This Protected Area, however, excludes 'Closed Markets' such as hotels, airports, college campuses, and military bases, where Sugaring LA reserves the right to operate or license others to operate.

Staffing Notes

Sugaring LA requires franchisees to maintain a competent, conscientious, fully certified, and trained staff, including sugarists. Employees and independent sugarists must ensure good customer relations, provide competent, prompt, courteous, and knowledgeable service, and adhere to Sugaring LA's minimum standards, uniform requirements, and appearance guidelines. Sugarists must also comply with mandated continuing education requirements set by Sugaring LA.