Risk Score
Pending analysis
Investment Range
$872,284 - $1,788,879
Franchise Fee
$45,000
Min Cash Required
$118,000
Total US Locations
9
Business Summary
Serotonin Centers operate anti-aging centers and medical spas that provide a range of wellness services. These services include cosmetic injectables, hormone replacement therapy, medical weight loss, vitamin IV infusions, blood testing, body contouring, aesthetic services, and health coaching. Serotonin Centers also sell related retail products.
Corporate History
Serotonin Enterprises LLC was formed in Florida on January 27, 2021, and began offering franchises on July 11, 2021. The brand operates under the name Serotonin®. Its parent company, Longevity Brands, LLC, was formed in February 2020. Serotonin has several affiliates involved in operating company-owned Serotonin-branded anti-aging centers in the Orlando, Florida metro area, with the first affiliate-owned center opening in July 2021. Other affiliates serve as multi-unit developers, managers of development entities, and suppliers of nutraceuticals, as well as holding the brand's intellectual property.
Financial Overview
Investment Range
$872,284 - $1,788,879
Franchise Fee (Low)
$45,000
Franchise Fee (High)
$59,000
Minimum Cash Required
$118,000
Royalty %
7%
Marketing %
2%
Equipment Costs (Low)
$520,400
Equipment Costs (High)
$1,084,400
Working Capital
$236,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
Serotonin Enterprises LLC has reported net losses for 2022, 2023, and 2024, resulting in a growing members' deficit. Specifically, the company had a net loss of $1,743,449 in 2024 and a members' deficit of $4,393,318 as of December 31, 2024. The financial statements were prepared on a going concern basis. As mitigating factors, Serotonin highlights its CEO's 25 years of franchise executive leadership experience and strategic early-stage investments in infrastructure. The company has recently opened four new franchise centers in early 2025 and projects opening an additional ten by the end of the year. It also secured a multi-unit development agreement for an additional 18 units, adding to an existing portfolio of over 75 multi-unit agreements. The company has increased its royalty fees from 6% to 7% for 2025. The significant members' deficit and net losses are partly attributed to a conservative revenue recognition approach for initial franchise fees, which are amortized over the 10-year agreement term, resulting in substantial deferred revenue. Serotonin also reports cash and cash equivalents and short-term accounts receivables and projects significantly increasing revenue from royalties, marketing, and software fees as more locations open.
Financing Details
Serotonin does not offer any direct or indirect financing to franchisees. The franchisor also does not guarantee any notes, leases, or other obligations for its franchisees.
Performance Metrics
Total US Locations
9
Franchised Units
6
Corporate Units
3
Avg Square Footage
2,500
Franchising Since
2021
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
Serotonin has no litigation information required to be disclosed.
Bankruptcy History
Serotonin has no bankruptcy history to report for itself or its key personnel.
Agreement Terms
Initial Term
10 years
Renewal Term
5 years
Renewal Conditions
To renew their franchise agreement, Serotonin franchisees must fully comply with all provisions of the Franchise Agreement and any other agreements with the franchisor or its affiliates, including making necessary capital expenditures to maintain system uniformity. They must have satisfied all monetary obligations and not be in default. Franchisees need to provide written notice of their intent to renew between twelve and six months before the current term ends. They will also be required to sign the then-current form of franchise agreement, which may have different terms, meet current franchisee qualifications, comply with training requirements, sign a general release, and pay a renewal fee equal to 50% of the then-current Initial Franchise Fee.
Training & Support Program
Franchisor Assistance
Serotonin provides pre-opening assistance by offering an initial training program, helping with ordering initial inventory, equipment, and signage, and guiding franchisees on product and service pricing. They also provide the operations manual, approve site selections and territories, and furnish prototypical designs and specifications for the Serotonin Center Facility. Additionally, Serotonin offers information on approved products and suppliers. For ongoing support, Serotonin provides periodic assistance in marketing, management, and key supplier relations, including visits from field representatives offering operational advice. They offer additional training programs as needed and have the right to approve all franchisee marketing materials. Serotonin administers the Advertising Fund, conducts periodic announced or unannounced visits for compliance and quality assurance audits, and holds mandatory conferences for which franchisees pay attendance fees and expenses.
Initial Training Hours
63
Training Location
Franchisor headquarters, online, or franchisee's location
Ongoing Support
After opening, Serotonin provides franchisees with periodic assistance in marketing, management, and key supplier relations, which may include visits from field representatives offering operational advice. They offer additional training programs as needed and have the right to approve all franchisee marketing materials. Serotonin administers the Advertising Fund, conducts periodic announced or unannounced visits for compliance and quality assurance audits, and holds mandatory conferences for which franchisees pay attendance fees and expenses.
Franchise Requirements
Ideal Candidate Profile
Serotonin seeks franchisees who are either licensed medical professionals or capable of operating a management business for medical professionals, depending on state law. Ideal candidates need to demonstrate strong management abilities, business acumen, and experience, coupled with a solid business reputation and credit rating. Franchisees or their designated Operating Principals or Managers must be prepared to devote full-time and best efforts to the daily administrative and non-medical operation of the Serotonin business and successfully complete all required training. Adherence to established system standards and procedures is crucial for any Serotonin franchisee.
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
retail
Owner Participation
Absentee Allowed
Territory Type
Non-Exclusive
Territory Size Requirements
Serotonin designates the Approved Territory, which is typically a three-mile drivable distance from the franchisee's accepted location. This distance is determined using mapping services like Google Maps, and Serotonin reserves the right to grant smaller territories based on the area's demographics.
Staffing Notes
Serotonin requires that the franchised business always operates under the direct management control of the franchisee. If the owner, referred to as the Operating Principal, does not provide full-time daily supervision, the franchisee must employ a full-time Manager who meets Serotonin's qualifications and has completed the required training. Either the Operating Principal or the Manager, along with Authorized Care Providers, must devote full-time efforts to the business. Franchisees are responsible for recruiting, hiring, training, terminating, and supervising all non-medical employees, including setting pay rates and handling all employment-related matters. Additionally, franchisees must retain approved and licensed Authorized Care Providers in their state to administer certain specialized services.