Senior Care Authority logo

Senior Care Authority Franchise

Audited Financials
Senior CareEst. 2014Petaluma, CA
www.seniorcareauthority.com

Risk Score

Pending analysis

Investment Range

$85,945 - $185,345

Franchise Fee

$52,500

Total US Locations

110

Business Summary

Senior Care Authority operates a senior placement and consulting agency, assisting families and seniors in finding suitable living arrangements and necessary daily care. Senior Care Authority also provides eldercare consulting services, helping families make informed care decisions and offering resources like in-home care providers. Additionally, it offers an Employee Assistance Solutions for Eldercare (EASE) program for companies as an employee benefit.

Corporate History

Senior Care Authority, LLC was originally formed in California on March 25, 2014, and later converted to a Nevada limited liability company on April 9, 2025. The company began offering franchises in 2014. The business model offered to franchisees has been operated since approximately May 2009, initially by an affiliate.

Financial Overview

Investment Range

$85,945 - $185,345

Franchise Fee (Low)

$52,500

Franchise Fee (High)

$132,000

Royalty %

8%

Equipment Costs (Low)

$300

Equipment Costs (High)

$7,000

Working Capital

$3,375

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

The FDD highlights concerns about Senior Care Authority's financial ability to provide services and support to franchisees, as reflected in its financial statements. The company's 2024 balance sheet shows a members' deficit of over $2 million, with total liabilities exceeding total assets.

Financing Details

Senior Care Authority does not offer any direct or indirect financing options. Franchisees will need to secure their own funding for notes, leases, or other obligations.

Performance Metrics

Total US Locations

110

Franchised Units

108

Corporate Units

2

Franchising Since

2014

Agreement Terms

Initial Term

10 years

Renewal Term

5 years

Renewal Conditions

To renew, Senior Care Authority franchisees must provide written notice 270-365 days before the term ends, sign the then-current standard franchise agreement (which may have different terms, including a smaller territory and higher fees), pay a $7,500 successor franchise fee, be in full compliance with the current agreement (no two or more breaches in any 12-month period), have paid all monetary obligations on time, and make any necessary changes to bring their Placement Agency up to current standards, such as installing new equipment or updating vehicles. Franchisees must also provide proof of all current licenses, insurance, and permits.

Training & Support Program

Franchisor Assistance

Before opening, Senior Care Authority grants the franchise, provides names of approved suppliers and specifications for equipment, and requires franchisees to complete a Certified Senior Advisor (CSA) course and an online Training Program. It also loans or provides electronic access to the Operations Manual. After opening, Senior Care Authority provides individual assistance by phone or electronically during business hours and general guidance through meetings. It may offer additional training or one-on-one consultation (fees may apply) and works to ensure referral fees are paid between Placement Agencies. For a monthly fee, it provides a CRM Software license, email addresses, Google Drive access, website management, and IT support, including search engine optimization. Senior Care Authority guides new franchisees in creating an initial Market Event and offers 'FastTrack to Market' support. Optionally, it may conduct monthly webinars/conference calls and annual meetings (mandatory attendance, fees may apply), advises on operational problems, coordinates the system's internet and social media presence, and handles product research and development.

Initial Training Hours

124

Training Location

Online/virtual, and at franchisee's location or other designated locations

Ongoing Support

After opening, Senior Care Authority provides individual assistance by phone or electronically during normal business hours and general guidance through meetings or materials. It offers additional training or one-on-one consultation upon request or if performance is below standard (fees may apply). The franchisor works to ensure referral fees are paid between franchisees and provides technology support including CRM software, email addresses, Google Drive access, website management, and IT support for a monthly fee. It also offers 'FastTrack to Market' support for local marketing initiatives. Optionally, Senior Care Authority may conduct monthly webinars and conference calls, and periodic conferences or meetings (attendance may be mandatory and incur a fee). It advises on operational problems, coordinates the system's internet presence and social media use, and handles product research and development.

Franchise Requirements

Ideal Candidate Profile

Senior Care Authority is looking for franchisees or their designated managers who will dedicate full-time, day-to-day supervision to the business. Candidates must be willing to obtain Certified Senior Advisor and Certified Dementia Practitioner certifications.

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Home-Based

Owner Participation

Full-Time

Territory Type

Exclusive

Territory Size Requirements

Senior Care Authority defines its territories based on 'Marketing Areas,' which are geographic areas containing a minimum of 2,500 and a maximum of 4,000 licensed beds for assisted living or memory care. The specific size depends on factors like geographic location, population density, demographics, and the number of licensed facilities and beds within that area.

Staffing Notes

Senior Care Authority franchisees are solely responsible for all aspects of staffing, including hiring, training, directing, scheduling, and supervising their employees and independent contractors. The franchisor does not expect franchisees to hire employees during their first three months of operation. Franchisees are also required to use a reputable third-party company to conduct criminal background checks on all potential employees or independent contractors before they are hired.