Rusty Taco logo

Rusty Taco Franchise

Audited Financials
Food and BeverageEst. 2022Plano, TX
www.rustytaco.com

Risk Score

Pending analysis

Investment Range

$528,400 - $1,127,950

Franchise Fee

$15,000

Min Cash Required

$20,000

Total US Locations

37

Business Summary

Rusty Taco Franchising, LLC offers franchises for Rusty Taco restaurants, which are designed as neighborhood gathering places. These restaurants serve freshly prepared food with quality ingredients, drawing inspiration from Mexican and Texan flavors. They also offer a variety of alcoholic and non-alcoholic beverages.

Corporate History

Rusty Taco Franchising, LLC was formed in October 2022 and began offering Rusty Taco restaurant franchises in May 2023. The current franchisor acquired the assets, including existing franchise agreements, from its predecessor, Rusty Taco, Inc., which had been selling Rusty Taco franchises from May 2015 until December 2022. Rusty Taco restaurants were known as "R Taco" from September 2015 through August 2018. The current franchisor is focused solely on franchising Rusty Taco restaurants and has not operated them directly.

Financial Overview

Investment Range

$528,400 - $1,127,950

Franchise Fee (Low)

$15,000

Franchise Fee (High)

$30,000

Minimum Cash Required

$20,000

Royalty %

5%

Marketing %

2%

Equipment Costs (Low)

$416,000

Equipment Costs (High)

$871,000

Working Capital

$35,000

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

Rusty Taco Franchising, LLC's financial statements raise concerns about its ability to provide services and support to franchisees. The company has a negative member's equity, showing a deficit of over $691,000 as of December 2024, which grew from a deficit in the prior year. Rusty Taco Franchising, LLC also experienced a significant net loss of over $1 million in 2024. Unaudited statements for early 2025 continue to show a growing equity deficit and net losses.

Financing Details

Rusty Taco Franchising, LLC does not offer any direct or indirect financing to its franchisees. This means Rusty Taco Franchising, LLC will not provide loans, lease guarantees, or other financial assistance. Franchisees are responsible for securing all their own financing through third-party lenders.

Performance Metrics

Total US Locations

37

Franchised Units

36

Corporate Units

1

Avg Square Footage

2,000

Franchising Since

2023

Agreement Terms

Initial Term

10 years

Renewal Term

10 years

Renewal Conditions

To renew a Rusty Taco franchise, franchisees must notify Rusty Taco Franchising, LLC between 12 to 24 months before their current term ends. They must be in good standing, meaning they have complied with all material terms of their franchise agreement and have paid all outstanding amounts to the franchisor, its affiliates, and suppliers. The restaurant must be renovated to meet current brand standards, and the franchisee must have the right to occupy the location or have secured an approved alternative site. Franchisees must also meet current qualification and training requirements, sign Rusty Taco Franchising, LLC's then-current franchise agreement (which may have different terms for fees), and all owners must sign a personal guarantee and a general release of all claims against the franchisor and its related parties. Finally, a renewal fee equal to 50% of the then-current initial franchise fee must be paid.

Training & Support Program

Franchisor Assistance

Rusty Taco Franchising, LLC provides assistance both before and after a restaurant opens. Before opening, Rusty Taco Franchising, LLC helps with reviewing and approving the proposed site and lease, provides access to approved restaurant specifications and layouts, and gives a list of required food items and approved suppliers. They conduct an initial training program and offer on-site opening assistance for a franchisee's first Rusty Taco restaurant. During operation, Rusty Taco Franchising, LLC offers advice and written materials on managing and operating the restaurant, provides updated lists of approved suppliers, and administers the brand development fund. Franchisees also get access to proprietary software programs. Rusty Taco Franchising, LLC may provide ongoing consultation, remedial or additional training, and set maximum and minimum prices for products. The ongoing training may involve access to a learning management system, which would incur an annual fee per restaurant.

Initial Training Hours

200

Training Location

Dallas, Texas or other designated locations

Ongoing Support

Rusty Taco Franchising, LLC provides ongoing support by offering advice and written materials on managing and operating Rusty Taco restaurants, updated lists of approved suppliers, and administering the brand development fund. Franchisees also have access to proprietary software programs. Rusty Taco Franchising, LLC may provide ongoing consultation, remedial or additional training programs (for which fees may apply), and set maximum or minimum prices for products. The ongoing training may include access to a learning management system, which would incur an annual fee per restaurant.

Franchise Requirements

Ideal Candidate Profile

Rusty Taco Franchising, LLC looks for individuals or entities who have the financial capacity and experience, and are committed to developing and operating multiple Rusty Taco restaurants. If the franchisee is not a natural person, they must designate an Operating Principal who is approved by Rusty Taco Franchising, LLC and holds at least a 10% ownership interest. This Operating Principal is expected to dedicate full-time efforts to the restaurant's day-to-day supervision and management, and not engage in other businesses requiring substantial time commitment. If a franchisee operates more than one restaurant, a separate, approved Restaurant Manager must also be appointed to devote full-time efforts to that restaurant's management.

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

retail

Owner Participation

Full-Time

Territory Type

Protected

Territory Size Requirements

Rusty Taco Franchising, LLC defines the protected territory as a geographic area that is typically a circle with a two-mile radius around the restaurant's front entrance. In densely populated urban areas like New York City or Washington D.C., the protected territory might be smaller, potentially limited to just an office or retail building.

Staffing Notes

Rusty Taco Franchising, LLC requires each restaurant to have an approved Operating Principal who holds at least a 10% ownership interest and dedicates full-time efforts to the day-to-day supervision of the restaurant. If a franchisee operates multiple locations, an approved Restaurant Manager is also required for each, who must devote full-time efforts to that restaurant's management. These key personnel cannot engage in other businesses requiring substantial time. Franchisees are solely responsible for all other staffing decisions, including hiring, training, compensation, and discipline of their employees. All staff must wear designated uniforms and maintain a neat appearance. The Operations Manual provides job responsibilities for various roles such as cashier, line cook, prep cook, host, chipper, and manager, along with detailed cleaning and maintenance schedules.