RSVP Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$114,242 - $381,848
Franchise Fee
$7,500
Min Cash Required
$50,000
Total US Locations
55
Business Summary
RSVP Business franchises operate as consultative sales businesses that provide direct and digital marketing services, along with related products and services. These businesses focus on helping small and medium-sized companies connect with high-end consumers. While RSVP Business franchisees primarily provide direct and digital marketing, they can outsource certain approved services to local partners or affiliates.
Corporate History
Alliance Franchise Brands LLC was initially organized as Allegra Network LLC in Michigan on October 6, 2000. The company changed its name to Alliance Franchise Brands LLC on December 31, 2019. Since its inception in 2000, Alliance Franchise Brands LLC has offered franchises for various brands, including American Speedy Printing and Allegra centers. Over the years, it expanded its offerings to include Insty-Prints centers (since January 2002), Signs Now centers (since January 2005 and again since January 2020), RSVP businesses (since May 2019), and True Install businesses (since September 2023). Through mergers and transfers, it also became the franchisor for Signs by Tomorrow, Image360, and KKP brands. From February 2021 to July 2023, Alliance Franchise Brands LLC directly owned and operated one RSVP business.
Financial Overview
Investment Range
$114,242 - $381,848
Franchise Fee (Low)
$7,500
Franchise Fee (High)
$15,000
Minimum Cash Required
$50,000
Royalty %
7%
Marketing %
1%
Equipment Costs (Low)
$5,067
Equipment Costs (High)
$12,981
Working Capital
$116,825
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Unqualified opinion
Financial Health Notes
Alliance Franchise Brands LLC appears to be in sound financial health, with audited consolidated financial statements showing consistent positive net income over the past three years (2022-2024), although net income has decreased from $4.78 million in 2022 to $2.30 million in 2024. The company maintains significant working capital, exceeding $8 million in both 2023 and 2024, indicating a strong ability to cover its short-term liabilities. Total assets are over $20 million, and members' equity is over $9 million. The independent auditor's report for Alliance Franchise Brands LLC did not raise any concerns about the company's ability to continue as a going concern.
Financing Details
Alliance Franchise Brands LLC offers financing for 100% of the territory fee, provided the franchisee's Protected Territory is deemed eligible. Franchisees who choose this option will sign a promissory note, which will be repaid by applying national account reimbursements due under the Franchise Agreement. No interest accrues on the principal amount unless there is a default. The promissory note can be prepaid without penalty. In case of a default or transfer, the outstanding principal becomes immediately due, and interest will accrue at 18% per year or the highest legal rate. A default in either the Franchise Agreement or the note is considered a default in both. Franchisees are responsible for all costs if Alliance Franchise Brands LLC takes action to enforce payment. The company does not offer other direct or indirect financing, nor does it guarantee other obligations such as notes or leases.
Performance Metrics
Total US Locations
55
Franchised Units
55
Corporate Units
0
Franchising Since
2000
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Count
2
Litigation Summary
Alliance Franchise Brands LLC has disclosed two past litigation cases. The first involved its former affiliate, Sign & Graphics Operations LLC, which was sued in April 2017 by a Signs By Tomorrow franchisee and its shareholders for alleged breach of contract and duty of good faith. This case was settled in March 2018. The second case involved Allegra Network LLC (Alliance Franchise Brands LLC's former name) suing a former franchisee and its guarantors in August 2016 for unpaid amounts and post-termination obligations. The franchisee counterclaimed for various alleged breaches and fraud. This case was settled in April 2018. Both cases were concluded well before the FDD's issuance date in March 2025.
Bankruptcy History
Alliance Franchise Brands LLC has no bankruptcy history to report. Item 4 of the Franchise Disclosure Document states that no bankruptcy information is required to be disclosed for the company or its key personnel.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew the franchise agreement, RSVP Business franchisees must provide Alliance Franchise Brands LLC with timely notice (between one year and nine months before expiration) of their intent to renew. They must also be in full compliance with the existing franchise agreement, not have failed to meet gross sales thresholds or minimum luxury card pack mailing requirements for two calendar years, and if required by Alliance Franchise Brands LLC, agree to transition their RSVP Business into a different brand concept. Additionally, franchisees must sign the then-current franchise agreement, which may have materially different terms, and execute a general release of claims against Alliance Franchise Brands LLC and its affiliates.
Training & Support Program
Franchisor Assistance
Alliance Franchise Brands LLC provides a range of support to its RSVP Business franchisees. Before opening, the franchisor offers initial training for up to two people, which includes up to five days of virtual or in-person instruction at Alliance University in Plymouth, Michigan, plus up to five days of self-paced online learning. Franchisees also receive electronic access to operations materials and written specifications for outsourced design, printing services, and computer systems. After opening, ongoing support includes administering a Marketing Fund, updating operations materials, providing periodic business advice, reviewing and approving local marketing materials, maintaining a Franchise System Website, providing a list of recommended vendors and suppliers, and assisting with the sale of the business if desired. Franchisees can also send employees to regularly scheduled training programs at no additional cost and are required to attend an annual meeting.
Initial Training Hours
98
Training Location
Virtually or in-person at Alliance University in Plymouth, Michigan, or another designated location.
Ongoing Support
After opening, RSVP Business franchisees receive continuous support from Alliance Franchise Brands LLC. This includes the administration of a Marketing Fund for advertising, regular updates to electronic Operations Materials to reflect system improvements, and periodic business advice based on reports or inspections. Alliance Franchise Brands LLC reviews and approves all local marketing materials and maintains a Franchise System Website for promotion. Franchisees are provided with a list of recommended vendors and suppliers and can receive assistance in advertising their business for sale. Franchisees can also send employees to regularly scheduled training programs at no additional cost and are required to attend an annual meeting. Additionally, the franchisor may charge a Technology Services Fee for ongoing technology services and support, and offers general guidance through operations materials, telephonic conversations, and consultations.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Hybrid
Owner Participation
Full-Time
Territory Type
Protected
Territory Size Requirements
RSVP Business territories are defined as 'Protected Territories' based on a 'Full Circulation' count, which represents the maximum circulation for luxury card pack mailings. This 'Full Circulation' is determined by Alliance Franchise Brands LLC, considering the number of single-family owner-occupied homes and other demographic data like population density. Protected Territories typically have a Full Circulation ranging between 50,000 and 200,000 households.
Staffing Notes
Alliance Franchise Brands LLC assumes that RSVP Business franchisees may begin operations without additional employees, with the owner or managing owner primarily handling the business. However, franchisees have the option to engage an optional part-time administrative support person and an outside salesperson. If an outside salesperson is hired and devotes full-time attention to the business, the owner's full-time attention may not be required. Alliance Franchise Brands LLC may designate minimum staffing levels and employee qualifications, training, and appearance, but franchisees retain sole responsibility for employee selection, promotion, work hours, pay, benefits, assignments, and working conditions. Employees with access to confidential information or participating in training must sign a Confidentiality and Non-Solicitation Agreement. The Operations Materials provide guidance on human resources topics such as EEOC guidelines, wage and labor laws, safety, ADA compliance, working with independent contractors, hiring processes, employee orientation, training, and personnel policies.