RSVP logo

RSVP Franchise

Audited Financials
Business ServicesEst. 2000Plymouth, MI
www.alliancefranchisebrands.com
Financing Available

Risk Score

Pending analysis

Investment Range

$114,242 - $381,848

Franchise Fee

$7,500

Min Cash Required

$50,000

Total US Locations

55

Business Summary

RSVP Business franchises operate as consultative sales businesses that provide direct and digital marketing services, along with related products and services. These businesses focus on helping small and medium-sized companies connect with high-end consumers. While RSVP Business franchisees primarily provide direct and digital marketing, they can outsource certain approved services to local partners or affiliates.

Corporate History

Alliance Franchise Brands LLC was initially organized as Allegra Network LLC in Michigan on October 6, 2000. The company changed its name to Alliance Franchise Brands LLC on December 31, 2019. Since its inception in 2000, Alliance Franchise Brands LLC has offered franchises for various brands, including American Speedy Printing and Allegra centers. Over the years, it expanded its offerings to include Insty-Prints centers (since January 2002), Signs Now centers (since January 2005 and again since January 2020), RSVP businesses (since May 2019), and True Install businesses (since September 2023). Through mergers and transfers, it also became the franchisor for Signs by Tomorrow, Image360, and KKP brands. From February 2021 to July 2023, Alliance Franchise Brands LLC directly owned and operated one RSVP business.

Financial Overview

Investment Range

$114,242 - $381,848

Franchise Fee (Low)

$7,500

Franchise Fee (High)

$15,000

Minimum Cash Required

$50,000

Royalty %

7%

Marketing %

1%

Equipment Costs (Low)

$5,067

Equipment Costs (High)

$12,981

Working Capital

$116,825

Audited Financials

Yes

Offers Financing

Yes

Audit Opinion

Unqualified opinion

Financial Health Notes

Alliance Franchise Brands LLC appears to be in sound financial health, with audited consolidated financial statements showing consistent positive net income over the past three years (2022-2024), although net income has decreased from $4.78 million in 2022 to $2.30 million in 2024. The company maintains significant working capital, exceeding $8 million in both 2023 and 2024, indicating a strong ability to cover its short-term liabilities. Total assets are over $20 million, and members' equity is over $9 million. The independent auditor's report for Alliance Franchise Brands LLC did not raise any concerns about the company's ability to continue as a going concern.

Financing Details

Alliance Franchise Brands LLC offers financing for 100% of the territory fee, provided the franchisee's Protected Territory is deemed eligible. Franchisees who choose this option will sign a promissory note, which will be repaid by applying national account reimbursements due under the Franchise Agreement. No interest accrues on the principal amount unless there is a default. The promissory note can be prepaid without penalty. In case of a default or transfer, the outstanding principal becomes immediately due, and interest will accrue at 18% per year or the highest legal rate. A default in either the Franchise Agreement or the note is considered a default in both. Franchisees are responsible for all costs if Alliance Franchise Brands LLC takes action to enforce payment. The company does not offer other direct or indirect financing, nor does it guarantee other obligations such as notes or leases.

Performance Metrics

Total US Locations

55

Franchised Units

55

Corporate Units

0

Franchising Since

2000

Agreement Terms

Initial Term

10 years

Renewal Term

10 years

Renewal Conditions

To renew the franchise agreement, RSVP Business franchisees must provide Alliance Franchise Brands LLC with timely notice (between one year and nine months before expiration) of their intent to renew. They must also be in full compliance with the existing franchise agreement, not have failed to meet gross sales thresholds or minimum luxury card pack mailing requirements for two calendar years, and if required by Alliance Franchise Brands LLC, agree to transition their RSVP Business into a different brand concept. Additionally, franchisees must sign the then-current franchise agreement, which may have materially different terms, and execute a general release of claims against Alliance Franchise Brands LLC and its affiliates.

Training & Support Program

Franchisor Assistance

Alliance Franchise Brands LLC provides a range of support to its RSVP Business franchisees. Before opening, the franchisor offers initial training for up to two people, which includes up to five days of virtual or in-person instruction at Alliance University in Plymouth, Michigan, plus up to five days of self-paced online learning. Franchisees also receive electronic access to operations materials and written specifications for outsourced design, printing services, and computer systems. After opening, ongoing support includes administering a Marketing Fund, updating operations materials, providing periodic business advice, reviewing and approving local marketing materials, maintaining a Franchise System Website, providing a list of recommended vendors and suppliers, and assisting with the sale of the business if desired. Franchisees can also send employees to regularly scheduled training programs at no additional cost and are required to attend an annual meeting.

Initial Training Hours

98

Training Location

Virtually or in-person at Alliance University in Plymouth, Michigan, or another designated location.

Ongoing Support

After opening, RSVP Business franchisees receive continuous support from Alliance Franchise Brands LLC. This includes the administration of a Marketing Fund for advertising, regular updates to electronic Operations Materials to reflect system improvements, and periodic business advice based on reports or inspections. Alliance Franchise Brands LLC reviews and approves all local marketing materials and maintains a Franchise System Website for promotion. Franchisees are provided with a list of recommended vendors and suppliers and can receive assistance in advertising their business for sale. Franchisees can also send employees to regularly scheduled training programs at no additional cost and are required to attend an annual meeting. Additionally, the franchisor may charge a Technology Services Fee for ongoing technology services and support, and offers general guidance through operations materials, telephonic conversations, and consultations.

Franchise Requirements

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Hybrid

Owner Participation

Full-Time

Territory Type

Protected

0

Territory Size Requirements

RSVP Business territories are defined as 'Protected Territories' based on a 'Full Circulation' count, which represents the maximum circulation for luxury card pack mailings. This 'Full Circulation' is determined by Alliance Franchise Brands LLC, considering the number of single-family owner-occupied homes and other demographic data like population density. Protected Territories typically have a Full Circulation ranging between 50,000 and 200,000 households.

Staffing Notes

Alliance Franchise Brands LLC assumes that RSVP Business franchisees may begin operations without additional employees, with the owner or managing owner primarily handling the business. However, franchisees have the option to engage an optional part-time administrative support person and an outside salesperson. If an outside salesperson is hired and devotes full-time attention to the business, the owner's full-time attention may not be required. Alliance Franchise Brands LLC may designate minimum staffing levels and employee qualifications, training, and appearance, but franchisees retain sole responsibility for employee selection, promotion, work hours, pay, benefits, assignments, and working conditions. Employees with access to confidential information or participating in training must sign a Confidentiality and Non-Solicitation Agreement. The Operations Materials provide guidance on human resources topics such as EEOC guidelines, wage and labor laws, safety, ADA compliance, working with independent contractors, hiring processes, employee orientation, training, and personnel policies.