Risk Score
Pending analysis
Investment Range
$166,469 - $260,364
Franchise Fee
$34,000
Total US Locations
1
Business Summary
Rolling Bones Outdoors operates an outdoor expedition booking agency and a concierge service. This business helps customers book hunting, fishing, and other outdoor adventures, and manages their state and country hunting and fishing license applications. Each Rolling Bones Outdoors location also features a retail store selling hunting, fishing, and general outdoor gear, including firearms and ammunition. The business uses "Adventure Advisors" to market and sell adventures and manage a membership program that offers discounts and services to its members.
Corporate History
RBO Agency & Advisory, Inc. was organized on November 22, 2024, specifically to franchise the Rolling Bones Outdoors business. The core Rolling Bones business was originally developed by its affiliate, Rolling Bones Outfitters, Inc. (RBO). RBO was founded in 2011 by Brian and Lynley Mehmen, initially providing outdoor adventure booking services. In 2014, RBO opened its first brick-and-mortar pro shop in Spearfish, South Dakota. The business expanded in 2015 by building a network of independent agents for booking services. The proprietary RADS software system, crucial for managing memberships, adventures, and gear sales, was developed in 2016. RBO Agency & Advisory, Inc. began offering franchises for the Rolling Bones Outdoors business as of the FDD's issuance date in February 2025.
Financial Overview
Investment Range
$166,469 - $260,364
Franchise Fee (Low)
$34,000
Franchise Fee (High)
$40,000
Equipment Costs (Low)
$34,300
Equipment Costs (High)
$53,440
Working Capital
$21,750
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
Rolling Bones Outdoors is a newly formed franchisor, organized on November 22, 2024. Its opening balance sheet as of December 31, 2024, shows $26,800 in cash and total assets, entirely offset by shareholder's equity, with no liabilities. For the period from inception to December 31, 2024, Rolling Bones Outdoors reported no operating revenues or expenses. The independent auditor provided an unqualified opinion, indicating the financial statements present fairly, but the short operating history means there's no track record of financial performance from the franchisor entity itself.
Financing Details
Rolling Bones Outdoors does not offer any direct or indirect financing options to its franchisees. Additionally, Rolling Bones Outdoors does not guarantee any notes, leases, or other obligations for its franchisees.
Performance Metrics
Total US Locations
1
Franchised Units
0
Corporate Units
1
Avg Square Footage
1,950
Franchising Since
2025
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
Rolling Bones Outdoors has no litigation to report. The FDD states that no litigation is required to be disclosed.
Bankruptcy History
Rolling Bones Outdoors has no bankruptcy history to report. The FDD states that no bankruptcy is required to be disclosed.
Agreement Terms
Initial Term
10 years
Renewal Term
5 years
Renewal Conditions
To renew their Rolling Bones Outdoors franchise, franchisees must provide notice between 12 and 24 months before their current agreement expires, requesting a successor agreement. They must not be in default, be current on all payments to Rolling Bones Outdoors, its affiliates, and suppliers, and comply with all training requirements. Franchisees also need to renovate their location to meet current brand standards, have the right to keep their current location or find an approved substitute, and maintain all necessary licenses and permits. They will also be required to sign Rolling Bones Outdoors' then-current franchise agreement for successor franchisees, pay a successor agreement fee, and both the franchisee and their guarantors must sign a general release. The new franchise agreement may have materially different terms and conditions.
Training & Support Program
Franchisor Assistance
Rolling Bones Outdoors provides extensive support to its franchisees. Before opening, franchisees receive general site selection criteria and guidance, as well as lease review to ensure compliance with brand standards. Rolling Bones Outdoors provides design and build-out specifications for the physical location, and offers its proprietary booking agency and POS software. Franchisees get access to initial training courses, a list of approved suppliers, and a comprehensive Operations Manual. They also receive information on required furniture, fixtures, equipment, signage, and opening inventory. Initial training for up to two people is covered by the initial franchise fee, though franchisees are responsible for travel and living expenses. Rolling Bones Outdoors also approves all advertising and marketing materials. During operation, franchisees receive continuous support including digital, print, and social media marketing services with monthly updates, ongoing consultation, and sales support. Rolling Bones Outdoors' internal team assists Adventure Advisors and agencies with client, vendor, outfitter, and operational concerns. Ongoing mandatory and optional training programs are also made available.
Initial Training Hours
72
Training Location
Spearfish, SD
Ongoing Support
After opening, Rolling Bones Outdoors franchisees receive continuous support including monthly updates for digital, print, and social media marketing services. The franchisor provides ongoing consultation and sales support, along with an internal team dedicated to assisting Adventure Advisors and agencies with client, vendor, outfitter, and other operational concerns. Rolling Bones Outdoors also offers ongoing mandatory and optional training programs, with franchisees and managers potentially required to attend up to five days of training or meetings annually. Franchisees maintain access to the Operations Manual and receive suggestions regarding product and service pricing, though they must adhere to any minimum or maximum prices set by Rolling Bones Outdoors where permitted by law, and seek approval for promotions like coupons or loyalty programs.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Retail
Owner Participation
Absentee Allowed
Territory Type
Protected
Territory Size Requirements
Rolling Bones Outdoors territories, referred to as "Protected Store Territory," are defined in various ways depending on the area you are locating your Franchised Business in. For suburban or less densely populated areas, the Protected Store Territory will have a 20-mile radius. In more densely populated areas like cities, the radius will be smaller, potentially as little as 1 mile. Alternatively, the franchisor and franchisee can agree to a territory defined by population size, in which case the Protected Store Territory will contain a population of at least 30,000 people.
Staffing Notes
Rolling Bones Outdoors requires franchisees to provide direct on-premises supervision through a designated general manager, who must devote full-time effort to managing the franchised business. This general manager must successfully complete the franchisor's training program, sign a confidentiality agreement, and own at least a 20% equity interest in the franchisee business entity. Additionally, Adventure Advisors working for the franchisee must complete a specific remote training course consisting of 1-hour sessions over a twelve-week period.