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Rocky Rococo Pizza and Pasta Franchise

Audited Financials
Food and BeverageEst. 1996Oconomowoc, WI

Risk Score

Pending analysis

Investment Range

$128,800 - $398,000

Franchise Fee

$17,500

Min Cash Required

$10,000

Total US Locations

42

Business Summary

Rocky Rococo Pizza and Pasta operates restaurants specializing in pizza and pasta, also offering other food and beverage items. The franchise utilizes a proprietary system that includes unique marketing methods, operating procedures, training, and management assistance. Franchisees operate these restaurants from single locations, serving a market of individuals aged 3 to 70 with dine-in, carry-out, or delivery options.

Corporate History

Rocky Rococo Franchise Corporation was incorporated on June 13, 1996, in Wisconsin, with the primary goal of establishing a franchise system focused on pizza and pasta restaurants. The company began offering its franchises in the same year, 1996. Rocky Rococo Corporation, a predecessor and affiliate, had previously offered similar franchise concepts from 1982 to 1987 and granted Rocky Rococo Franchise Corporation the rights to use the 'ROCKY ROCOCO' trade name and related proprietary marks.

Financial Overview

Investment Range

$128,800 - $398,000

Franchise Fee (Low)

$17,500

Franchise Fee (High)

$25,000

Minimum Cash Required

$10,000

Royalty %

5%

Equipment Costs (Low)

$80,000

Equipment Costs (High)

$325,000

Working Capital

$15,000

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

Rocky Rococo Franchise Corporation maintains a strong financial position, as indicated by its unqualified audit opinion, with no concerns about its ability to continue operations. The company's cash and marketing funds are held in FDIC-insured banks, and it manages related party transactions, including benefiting from a facility leased by a related party without incurring rent expenses. This arrangement positively impacts the company's operating costs.

Financing Details

Rocky Rococo Franchise Corporation does not offer any direct or indirect financing options to its franchisees. Franchisees are responsible for securing their own financing, and the franchisor does not guarantee any notes, leases, or other financial obligations.

Performance Metrics

Total US Locations

42

Franchised Units

34

Corporate Units

8

Avg Square Footage

1,600

Franchising Since

1996

Agreement Terms

Initial Term

5 years

Renewal Term

15 years

Renewal Conditions

To renew their franchise agreement, Rocky Rococo Pizza and Pasta franchisees must be in good standing, execute Rocky Rococo Franchise Corporation's then-current franchise agreement, sign a general release, remodel their restaurant to meet current standards, and complete any required re-training programs.

Training & Support Program

Franchisor Assistance

Rocky Rococo Franchise Corporation assists franchisees with site selection by providing prototype plans and specifications, and approved supplier names. Before opening, initial training covers restaurant operations. During the grand opening, a staff member from Rocky Rococo Franchise Corporation will provide on-site assistance for the first three business days. Ongoing support includes advising on operating problems identified through reports or inspections, furnishing additional operating assistance, and providing guidance on standards, food services, purchasing, and administrative procedures, delivered via the Operations Manual, bulletins, or telephonic consultations. The franchisor also develops and maintains a website and hosts national conventions for franchisees.

Initial Training Hours

40

Training Location

Oconomowoc, Wisconsin

Ongoing Support

After opening, Rocky Rococo Pizza and Pasta franchisees receive ongoing support including advice on operating problems identified through submitted reports or inspections. Rocky Rococo Franchise Corporation also provides additional operating assistance on standards, procedures, food services, product selection, purchasing, preparation, and administrative, bookkeeping, and inventory control. This guidance is provided through the Operations Manual, written bulletins, telephone consultations, and on-site consultations during restaurant inspections. Franchisees are also invited to attend national conventions. Additionally, Rocky Rococo Franchise Corporation develops and maintains a website that serves both the franchisor and franchisees.

Franchise Requirements

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

retail

Owner Participation

absentee-allowed

Territory Type

protected

Territory Size Requirements

Rocky Rococo Pizza and Pasta franchisees receive a protected territory defined by a 1-mile radius around their approved location. This protection may not apply if the business is located within a central business district. While the franchisor will not establish another Rocky Rococo franchise within this radius, it does not prevent other competing restaurants from operating in the area.

Staffing Notes

Rocky Rococo Pizza and Pasta franchisees are responsible for hiring all employees, their compensation, and implementing employee training programs that meet the franchisor's requirements. Franchisees must always maintain a sufficient number of trained employees to operate the restaurant. Additionally, the business must always be under the direct, on-premises supervision of either the franchisee or a designated, approved manager.