Residence Inn By Marriott logo

Residence Inn By Marriott Franchise

Audited Financials
HospitalityEst. 1956Bethesda, MD
www.marriott.com
Financing Available

Risk Score

Pending analysis

Investment Range

$15,929,510 - $46,813,310

Franchise Fee

$90,000

Total US Locations

873

Business Summary

Residence Inn by Marriott hotels are extended-stay hotels that offer high-quality accommodations and related services to travelers. These hotels feature spacious suites, typically ranging from 90 to 150 units, with distinct areas for sleeping, bathing, and relaxing, alongside fully equipped kitchens. Residence Inn by Marriott provides complimentary hot breakfast, a branded pantry/vending concept called "The Market," and may include an optional bar, meeting rooms, a buffet area, a guest laundry room, and storage facilities. The hotels cater to a diverse clientele, including businesspersons, groups, families, and vacationers, depending on their market and location.

Corporate History

MIF, L.L.C., the franchisor, was established in 2012 as a Delaware limited liability company and operates as a subsidiary of Marriott International, Inc. The larger Marriott organization, including its predecessors, has a long history in the hospitality industry, with J.W. Marriott, Jr. joining its predecessor, Marriott Corporation, in 1956. Residence Inn by Marriott hotels have been owned and managed by the franchisor and its predecessors since 1987, and the brand has been offering franchises since 1984. Marriott International, Inc. oversees a diverse portfolio of over 30 brands.

Financial Overview

Investment Range

$15,929,510 - $46,813,310

Franchise Fee (Low)

$90,000

Franchise Fee (High)

$200,000

Royalty %

6%

Marketing %

2.5%

Equipment Costs (Low)

$1,688,800

Equipment Costs (High)

$3,953,600

Working Capital

$395,000

Audited Financials

Yes

Offers Financing

Yes

Audit Opinion

Unqualified opinion

Financial Health Notes

MIF, L.L.C. appears to be in strong financial health, as indicated by the unqualified audit opinion from Ernst & Young LLP for the fiscal years ended December 31, 2024, 2023, and 2022. This means the financial statements present fairly, in all material respects, the company's financial position, results of operations, and cash flows in accordance with U.S. GAAP. There are no concerns noted about the company's ability to continue as a going concern. The company reported consistent net income, with $63,830,000 in 2024, $64,157,000 in 2023, and $53,570,000 in 2022. Total member's equity also shows growth, reaching $466,324,000 in 2024. While there was an increase in the allowance for credit losses and deferred income, these specific changes do not indicate an overall negative financial trend for the company. There are no accruals for legal contingencies in 2023 or 2024, suggesting that current legal challenges are not deemed probable losses. The company is actively involved in business operations, including transferring and acquiring franchise agreements.

Financing Details

Marriott generally does not offer direct or indirect financing for Residence Inn by Marriott hotels or guarantee franchisee loans. However, in very limited circumstances and at its sole discretion, Marriott may offer credit support, such as a contingent guaranty of a portion of a loan from a third-party lender, or provide a mezzanine loan. Decisions to offer such support depend on factors like market penetration opportunities, the hotel's size and location, economic conditions, development costs, the franchisee's commitment to system growth, and meeting Marriott's criteria. The specific terms of these financing arrangements vary and are not standardized, though sample agreements are provided for informational purposes. Additionally, Marriott offers a modular construction development incentive program, providing 'key money' of up to $150,000 or $200,000 to franchisees for new-build projects that meet specific modular construction and brand standards. This incentive is paid 60 days after the hotel's opening, with reductions for construction delays and repayment requirements if the franchise agreement is terminated early.

Performance Metrics

Total US Locations

873

Franchised Units

799

Corporate Units

74

Avg Square Footage

76,000

Franchising Since

1984

Agreement Terms

Initial Term

20 years

Renewal Conditions

Residence Inn by Marriott does not offer renewal rights for its franchise agreements. After the initial term expires, franchisees have no inherent right or expectation to continue operating a hotel under the brand. However, Marriott may, at its sole discretion, agree to enter into a new franchise agreement with the franchisee on its then-current terms and conditions, which could include different franchise fees and duration compared to the original agreement.

Training & Support Program

Franchisor Assistance

Marriott provides extensive assistance and support to Residence Inn by Marriott franchisees, both before and after a hotel opens. For pre-opening, Marriott makes design and construction criteria available, reviews architectural plans for compliance with standards, assesses the hotel during construction, and offers guidance on procuring operating supplies and equipment. Marriott also conducts inspections to ensure the hotel is ready to open and provides initial training for the general manager and management team. Post-opening, Marriott offers ongoing consultation, makes essential electronic systems available (including reservation, property management, and yield management systems), and works to protect its trademarks. Franchisees receive updated operating standards and have access to a franchisee association. Marriott actively manages a Marketing Fund, funded by a percentage of gross room sales, to support advertising, sales, and promotional programs on a local, regional, national, and international level. The brand's sales organizations, including the Global Sales Organization, provide additional sales and support services. Marriott also requires and supports a range of technology systems for hotel operations, such as Guest Experience Platforms, Point-of-Sale systems, network infrastructure, mobile key systems, and environmental sustainability tracking software. Continuing education and training programs are available through a 'Learning & Development Bundle,' with options for leadership training and required participation in improvement programs for hotels that do not meet quality assurance standards. Marriott also conducts regular audits and re-assessments for quality and safety compliance.

Initial Training Hours

112

Training Location

On-site at the hotel and at locations designated by Marriott

Ongoing Support

After a Residence Inn by Marriott hotel opens, franchisees receive continuous support from Marriott. This includes consultations with Marriott representatives on hotel design and operations, access to and support for various electronic systems like reservation and property management systems, and updates to operating standards. Marriott actively manages a Marketing Fund, which finances advertising, sales, and promotional activities. Franchisees also benefit from Marriott Sales Organizations, with mandatory participation in the Global Sales Organization and optional participation in others. An online intranet (Marriott Global Source) and MDash portal provide information and performance metrics. Marriott ensures trademark protection and offers ongoing training programs through a 'Learning & Development Bundle.' The franchisor also facilitates a franchisee association and reviews plans for hotel upgrades and renovations. For hotels that do not meet quality assurance standards, mandatory Audit Program/GSS Improvement programs are required, including additional training and non-accountable audits over approximately nine months. Regular audits for food safety and fire/life safety compliance are also conducted.

Franchise Requirements

Ideal Candidate Profile

Marriott seeks Residence Inn by Marriott franchisees who can either directly operate the hotel or retain an approved management company to do so. Ideal candidates should possess strong managerial and operational experience, skills, capacity, and capabilities, with a philosophy that aligns with Marriott's high standards for quality and service. If a franchisee plans to operate the hotel themselves, they must ensure a general manager and other key managers are on staff who have successfully completed Marriott's training programs and are committed to full-time dedication to the hotel's management and operation. If a franchisee is determined not to be qualified to operate a system hotel without additional training, participation in the Franchisee Introduction to Marriott program (FITM) may be required. Ultimately, franchisees must demonstrate the financial capacity to undertake the substantial initial investment required for a Residence Inn by Marriott hotel.

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Commercial

Owner Participation

Absentee Allowed

Territory Type

Non-Exclusive

Territory Size Requirements

The Residence Inn by Marriott franchise agreement typically does not grant an exclusive territory. While a non-exclusive territory may be granted, it would only apply to Residence Inn by Marriott hotels and for a duration less than the entire term of the franchise agreement. Such a territory would not apply to any existing hotels, hotels under development, or hotels acquired by Marriott or its affiliates. If a territory is granted, its specific size and geographic definition (e.g., a mile radius or delineated by streets/highways) would depend on the market location and would not include rights for the franchisee to develop additional hotels or enlarge the approved hotel. The FDD also states that Residence Inn by Marriott franchisees will generally not be granted a territory in connection with any residential or condominium component of their hotel project.

Staffing Notes

Marriott requires Residence Inn by Marriott franchisees to employ suitable and qualified individuals sufficient to staff the hotel. Key management personnel, specifically the general manager and sales directors/managers, must be retained at least six to nine months prior to the hotel's opening date to participate in pre-opening training. The general manager and other managers are required to dedicate their full time to the management and operation of the hotel and supervision of employees. All hotel employees are considered solely employees of the franchisee or its management company, not Marriott. If Marriott determines that a franchisee is not qualified to operate the hotel, the franchisee will be required to hire an approved third-party management company. Additionally, if a hotel is placed in a 'Red Zone' for quality assurance, supplemental training and sales/marketing programs may be required for staff, and Marriott may conduct on-site visits at the franchisee's expense.