Risk Score
Pending analysis
Investment Range
$314,411 - $629,345
Franchise Fee
$40,000
Total US Locations
617
Business Summary
Pure Barre operates fitness studios that offer barre and other specialized exercise classes using specific equipment. These studios provide a total body workout by combining elements of Pilates, weights, and ballet, focusing on small isometric movements for a safe, low-impact workout that sculpts and strengthens the body. Pure Barre also offers related merchandise and products.
Corporate History
PB Franchising SPV, LLC, the franchisor for Pure Barre, was formed in March 2023. Before its formation, Pure Barre-branded studios were offered by its predecessor and affiliate, PB Franchising, LLC, from October 2012 through March 2023. In March 2023, Pure Barre and its affiliates underwent an internal reorganization where PB Franchising SPV, LLC acquired the trademarks and intellectual property related to the Pure Barre system. PB Franchising SPV, LLC began selling Pure Barre franchises in April 2023, and franchise agreements previously signed by the predecessor were assigned to it in December 2023.
Financial Overview
Investment Range
$314,411 - $629,345
Franchise Fee (Low)
$40,000
Franchise Fee (High)
$60,000
Royalty %
7%
Marketing %
2%
Equipment Costs (Low)
$155,900
Equipment Costs (High)
$375,500
Working Capital
$31,500
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
The auditor emphasizes that Pure Barre's (XPOF Assetco's) financial statements may not fully represent its standalone operations due to significant transactions and relationships with its parent company, Xponential Fitness LLC, and its affiliates. There are also significant net advances to the parent company, totaling $155,034 thousand as of December 31, 2024, which are treated as a reduction to member's equity because the parent does not plan to return these funds. All of Pure Barre's tangible and intangible assets are used as collateral for its parent's credit facility. The company believes its current litigation and regulatory matters will not have a material adverse effect on its business or financial position, but acknowledges that an unfavorable resolution could impact future reporting periods.
Financing Details
Pure Barre does not offer any direct or indirect financing. It also does not guarantee any notes, leases, or other obligations for its franchisees. While third-party lenders, such as Amerifund and Navitas, have sponsored its conventions in the past and may do so in the future, Pure Barre is not aware of the specific terms of any financing franchisees might obtain from these or other lenders.
Performance Metrics
Total US Locations
617
Franchised Units
617
Corporate Units
0
Avg Square Footage
1,650
Franchising Since
2012
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
Yes
Litigation Count
13
Litigation Summary
Pure Barre (PB Franchising SPV, LLC) and its affiliates are involved in significant and recent legal matters. An arbitration case was filed against Pure Barre and its owners in July 2024 by a franchisee alleging fraud, breach of contract, and unfair trade practices. Several lawsuits have been filed against Pure Barre's affiliates, including AKT Franchise, LLC and Yoga Six Franchise, LLC, and their parent company, Xponential Fitness, Inc. These lawsuits, filed between August 2023 and February 2025, primarily involve former franchisees making claims such as pre-sale disclosure violations, fraudulent inducement, breach of implied covenant, and unfair trade practices. There is also an ongoing class action lawsuit filed in February 2025 against Pure Barre regarding alleged violations of the Telephone Consumer Protection Act related to unsolicited text messages. Additionally, Pure Barre's ultimate parent company, Xponential Fitness, Inc., and some of its current and former officers, directors, shareholders, and securities underwriters, are named in multiple pending securities-related lawsuits, filed between February 2024 and February 2025, alleging omissions and misstatements in public documents. In November 2024, Pure Barre and its affiliates entered into a Consent Order with the California Department of Financial Protection and Innovation to resolve findings of material misrepresentations and omissions in franchise registration applications, paying a $450,000 administrative penalty.
Bankruptcy History
Xponential's Chief Operating Officer of North America, Timothy Weiderhoft, and his wife filed for personal Chapter 7 bankruptcy on August 9, 2023. This was attributed to an unrelated restaurant venture failing in the wake of the COVID-19 pandemic. The bankruptcy discharge was granted on December 20, 2023.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To qualify for a successor franchise, Pure Barre franchisees must execute Pure Barre's then-current franchise agreement, which may contain materially different terms. They must also maintain possession of the Authorized Location or secure an approved alternative, remodel their studio to comply with current System Standards, have substantially complied with the Franchise Agreement during its term, be in compliance with all provisions of the Franchise Agreement and any other agreements with Pure Barre, pay a $10,000 successor franchise fee, provide 90 to 180 days' notice of their desire to acquire a successor term, and sign a general release.
Training & Support Program
Franchisor Assistance
Pure Barre provides comprehensive assistance to its franchisees. Before opening, Pure Barre provides franchisees (or their Operating Principal) and Designated Managers with a proprietary Initial Training Program, typically 60-90 days prior to opening. They also offer access to a confidential Learning Management System containing specifications, standards, and procedures, along with layout and design guidelines. Franchisees receive lists of components for fitness equipment, furnishings, supplies, and Approved Suppliers. Pure Barre licenses the use of its trademarks and consults on establishing the Pre-Sales Phase and Opening Support Program. For multi-unit agreements, Pure Barre designates the Development Area and approves proposed studio premises. Ongoing operational assistance includes specifying and approving equipment and suppliers, offering continuing advisory assistance and information, and administering the Brand Development Fund. Pure Barre may also provide additional or refresher training annually. For advertising, Pure Barre requires submission of all advertising materials for approval, provides social media guidelines, and mandates contributions to a Brand Development Fund (currently 2% of Gross Sales) for national/regional campaigns. Franchisees must also meet a Local Advertising Requirement (the greater of $1,500 or 2% of Gross Sales monthly) and an Initial Marketing Requirement of at least $15,000 for pre-opening activities. Technologically, Pure Barre requires franchisees to purchase and use a specified Computer System, including hardware, software, a POS System, audio-visual equipment, and high-speed internet, and to license specific business/studio management software. The system grants Pure Barre independent access to monitored information.
Initial Training Hours
30
Training Location
Online; at corporate headquarters in Irvine, CA; or other designated training location
Ongoing Support
After opening, Pure Barre provides ongoing support by specifying or approving certain equipment and suppliers, and offering continuing advisory assistance and information as deemed appropriate, delivered through directives, System bulletins, meetings, seminars, phone, computer, email, fax, personal visits, newsletters, or manuals. Pure Barre (or its affiliates) maintains and administers the Brand Development Fund for marketing and brand development. Franchisees may also be required to attend up to five days of additional or refresher training each year, with no training fee charged for mandatory training. Remedial training may also be required and charged if a franchisee is not complying with System Standards.
Franchise Requirements
Ideal Candidate Profile
Pure Barre is looking for franchisees who are individuals of high character and ability, and who will maintain and exhibit traits of enthusiasm, cleanliness, neatness, friendliness, honesty, and loyalty to promote customer satisfaction and the brand's goodwill. Ideal candidates should have a good reputation, no conflicting interests, a good credit rating, and sufficient and competent business experience and aptitude. While the franchisor recommends that the franchisee or their Operating Principal personally supervise the Studio, they may appoint a qualified and approved Designated Manager to manage daily operations.
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
retail
Owner Participation
supervisory
Territory Type
protected
Staff Count
8
Territory Size Requirements
Pure Barre designates a "Designated Territory" around each approved studio location. This territory will generally encompass an area with a population of at least 15,000 people, as determined by the U.S. Census Bureau or other commercial sources. The precise size and shape of the territory are subject to variation based on the studio's specific location and the surrounding demographics. Boundaries can be defined using zip codes, streets, natural or man-made landmarks, or county lines. For multi-unit agreements, the "Development Area" also varies depending on the number of studios a developer commits to opening and the demographics of the agreed-upon general area, with similar methods for boundary description.
Staffing Notes
Pure Barre studios require staffing with qualified, competent personnel who are trained in accordance with the franchise agreement and System Standards. Franchisees are solely responsible for hiring, disciplining, and setting employment terms for their employees and independent contractors, adhering to all applicable labor laws. Each studio must have at least one 'Authorized Instructor' on-site to provide Approved Services at all times. Additionally, the studio must be managed by at least one individual who has completed the 'Owner/Operator Module' of the Initial Training Program. While personal supervision by the owner (or Operating Principal) is recommended, it is not strictly required, as a 'Designated Manager' approved by Pure Barre can oversee daily operations after completing the 'Designated Manager Training Program.'