Prime IV Hydration and Wellness Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$99,501 - $632,193
Franchise Fee
$29,000
Total US Locations
154
Business Summary
Prime IV Hydration & Wellness offers the opportunity to own and operate IV rejuvenation centers. These centers specialize in providing customized nutrient IV hydration therapy, along with hormone and peptide therapy, to the general public from a specific location. Franchisees can establish a new center or convert an existing medical or healthcare practice into a Prime IV Hydration & Wellness center. Depending on state laws, an unlicensed person may own and operate a center by managing it for a licensed professional corporation (P.C.), or a licensed medical professional may directly own and operate the center.
Corporate History
Prime I.V. Hydration & Wellness, Inc. was initially established as Revivology Franchising, Inc. on August 28, 2019, in Wyoming. The company subsequently changed its corporate name to Prime I.V. Hydration & Wellness, Inc. on February 19, 2020. Prime IV Hydration & Wellness has focused solely on this line of business and has no prior parent or predecessor entities. The company commenced offering both Unit Franchises and Area Representative Businesses in January 2020.
Financial Overview
Investment Range
$99,501 - $632,193
Franchise Fee (Low)
$29,000
Franchise Fee (High)
$49,000
Royalty %
7%
Marketing %
1%
Equipment Costs (Low)
$30,637
Equipment Costs (High)
$422,426
Working Capital
$7,500
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
The franchisor's own disclosure document, in the Special Risks section, states that Prime IV Hydration & Wellness's financial condition, as shown in its financial statements, raises questions about its ability to provide services and support to franchisees.
Financing Details
Prime IV Hydration & Wellness does not offer any direct or indirect financing to its franchisees. Additionally, the franchisor does not guarantee any notes, leases, or other financial obligations for franchisees.
Performance Metrics
Total US Locations
154
Franchised Units
152
Corporate Units
2
Avg Square Footage
1,200
Franchising Since
2020
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
Yes
Litigation Count
2
Litigation Summary
Prime IV Hydration & Wellness has disclosed two recent litigation cases. One is a pending administrative action initiated by the Virginia State Corporation Commission in April 2025, which alleged seven violations of the Virginia Retail Franchising Act, including failing to defer franchise fees and omitting required disclosure language. This matter was resolved with a Commission Settlement Order under which Prime IV Hydration & Wellness agreed to pay a reduced civil penalty of $7,000 and be permanently enjoined from future violations, recognizing the franchisor's self-reporting and cooperation. The second case, concluded in December 2023, involved the Washington Department of Financial Institutions, Securities Division. This action found that Prime IV Hydration & Wellness violated the Washington Franchise Investment Law by accepting initial fees before centers were operational. Following self-reporting, Prime IV Hydration & Wellness paid $2,000 to the state and agreed to cease and desist from such violations, also offering rescission to affected franchisees, though none elected to rescind their agreements.
Bankruptcy History
Prime IV Hydration & Wellness's President and Chief Operating Officer, Jeffrey Pennell, was previously the Chief Executive Officer and Operating Partner for CSG Holdings CA, LLC and CSG Holdings TX, LLC. Both of these entities filed for voluntary Chapter 7 bankruptcy petitions on July 8, 2024. Prime IV Hydration & Wellness, its affiliates, and Mr. Pennell are not themselves debtors in these specific bankruptcy cases.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew their Prime IV Hydration & Wellness franchise, franchisees must have substantially complied with their franchise agreement. They need to provide notice of their intent to renew between 12 and 24 months before the initial term expires. Franchisees must sign a new franchise agreement in the franchisor's then-current form, which may include different terms and conditions, and execute a general release of claims against the franchisor and its related parties. Additionally, they must cure any existing defaults, pay all amounts owed to the franchisor, and refresh or refurbish their premises to meet current brand specifications and standards within 30 days before the renewal term begins.
Training & Support Program
Franchisor Assistance
Prime IV Hydration & Wellness provides franchisees with comprehensive support, starting with pre-opening assistance that includes reviewing and approving the proposed site, approving the lease, and providing specifications for products, materials, and equipment. Franchisees receive initial training through 'Prime U' (web-based/virtual) and 'Prime Academy' (in-person at the corporate office in Colorado Springs, CO, or other designated locations), which covers operational efficiency, staff training, and center setup. An opening supervisor is provided for two days during the soft opening of the first unit. Ongoing support includes guidance on authorized products and services, operational standards, advertising programs, and employee training. Franchisees have continuous access to the operations manual, receive supplemental training programs as needed, and participate in a mandatory annual conference. The franchisor also reviews and approves local advertising materials, conducts inspections and audits of the centers, and offers additional on-premises assistance for a daily fee. For marketing, franchisees contribute to a Branding Fund for national/regional advertising and must meet a minimum local advertising requirement, often utilizing a required digital marketing vendor. Participation in any local advertising cooperatives is also mandatory.
Initial Training Hours
41
Training Location
Web-based/virtual and at the Prime IV Hydration & Wellness Home Office in Colorado Springs, CO, or another designated location.
Ongoing Support
After opening, Prime IV Hydration & Wellness franchisees receive ongoing guidance and assistance on authorized products and services, operational standards and procedures, and employee training programs. They maintain access to the confidential operations manual and are offered supplemental training programs as deemed appropriate by the franchisor. Franchisees are required to attend an annual conference. The franchisor reviews and approves all local advertising, marketing, and promotional materials. Routine inspections and audits of the franchise operations are conducted, and additional on-premises assistance from a Company employee is available for a daily fee plus expenses. Franchisees contribute to a national/regional Branding Fund (currently 1% of gross revenues, up to 2%) and must meet a minimum local advertising requirement of $2,500 or 5% of gross revenues monthly, using a required digital marketing vendor. Participation in any local or regional advertising cooperatives is also mandatory, with contributions not exceeding $2,500 monthly, which do not count towards the local advertising requirement.
Franchise Requirements
Ideal Candidate Profile
Prime IV Hydration & Wellness seeks individuals or legal entities that meet their qualifications and are prepared to undertake the investment and effort required to own and operate a franchise. Franchisees are expected to participate directly in the daily operations on a full-time basis. If full-time owner participation is not possible, the franchisee is required to ensure a fully trained manager operates the business. For unlicensed individuals, it is crucial to determine if state laws permit direct ownership and operation or if they must establish a management agreement with a licensed professional corporation (P.C.) to provide medical services. All principal owners of the franchisee entity are required to personally guarantee the obligations under the franchise agreement.
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Retail
Owner Participation
Supervisory
Territory Type
Protected
Territory Size Requirements
Prime IV Hydration & Wellness defines its protected territories based on the natural traffic and trade patterns of an approved site. The geographic size varies with population density and demographic factors, potentially ranging from a city block in dense urban areas to an entire municipality in less dense suburban areas. For non-traditional sites, the territory might be limited to the site of the unit franchise. Typically, a protected territory will encompass an area of at least 28 square miles surrounding the approved site and will be defined by longitude and latitude coordinates or a map showing fixed geographical boundaries like rivers, streets, or highways.
Staffing Notes
Prime IV Hydration & Wellness requires that franchisees or a designated manager be directly involved in the day-to-day operations. At all times, at least one licensed medical or healthcare professional must be present in the unit franchise during business hours. If the franchisee is not a licensed medical professional, they cannot provide or direct medical services but must manage the administrative and business aspects for a professional corporation (P.C.) that employs and controls the medical staff. All managers, employees, and independent contractors of the franchise are required to sign a Brand Protection Agreement to safeguard proprietary information and comply with non-competition covenants.