Premier Pools & Spa Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$58,950 - $119,000
Franchise Fee
$45,000
Total US Locations
127
Business Summary
Premier Pools & Spas or Pinnacle Pools & Spas franchises offer a business model focused on marketing, selling, and supervising the construction and remodeling of swimming pools and spas. Franchisees utilize the proprietary System and Marks of Premier Franchise Management LLC. While Premier Pools & Spas franchisees manage the sales and supervision aspects, they do not perform the actual construction. Instead, they are responsible for hiring properly licensed and insured contractors to carry out the physical building and remodeling services.
Corporate History
Premier Franchise Management LLC, the franchisor for Premier Pools & Spas, was initially formed as a Nevada corporation in August 2014 and later converted to a limited liability company in October 2020. Premier Pools & Spas began offering franchises in October 2014, followed by Pinnacle Pools & Spas franchises in May 2017. Before these offerings, Premier Franchise Management LLC had not franchised any other businesses. The company is wholly owned by Premier Holdco LLC, established in October 2020. An affiliate, Premier Pools Management LLC (PPMC), previously offered license opportunities for pool construction businesses from 2011 to 2014, with most of its licensees eventually converting to Premier Pools & Spas franchisees. Another affiliate, PPSF, LLC, formed in 2017, operates Premier Pool Service and Pinnacle Pool Service franchises, which specialize in cleaning, maintenance, and repair services for swimming pools and spas.
Financial Overview
Investment Range
$58,950 - $119,000
Franchise Fee (Low)
$45,000
Franchise Fee (High)
$45,000
Royalty %
4%
Marketing %
0.4%
Equipment Costs (Low)
$3,100
Equipment Costs (High)
$18,500
Working Capital
$7,500
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
The financial statements for Premier Pools & Spas, as of December 31, 2024, 2023, and 2022, have received an unqualified opinion from an independent auditor. This indicates that the financial position, results of operations, and cash flows of Premier Holdco LLC and its subsidiaries are presented fairly in all material respects, in accordance with generally accepted accounting principles. No 'going concern' qualifications or other specific adverse financial health notes were disclosed in the auditor's report.
Financing Details
Premier Pools & Spas does not offer any direct or indirect financing to its franchisees. Franchisees will need to secure their own funding, as the franchisor does not guarantee any notes, leases, or other financial obligations.
Performance Metrics
Total US Locations
127
Franchised Units
126
Corporate Units
1
Avg Square Footage
2,500
Franchising Since
2014
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
37
Litigation Summary
Premier Pools & Spas has been involved in 37 legal matters. Most of these, 35 cases filed between 2022 and 2024, are customer lawsuits primarily against Premier Pools & Spas, often also naming Premier Franchise Management LLC and its franchisees. These customers allege various issues such as breach of contract, negligence, fraud, misrepresentation, and violations of consumer protection laws, mainly relating to the failure of franchisees to perform pool construction contracts or construction defects. Many of these cases are currently in the discovery phase or awaiting trial, though some have settled. Premier Pools & Spas also faced an Assurance of Discontinuance from the State of New York in 2021 for selling a franchise without registration, resulting in a rescission offer and a $10,000 penalty. Additionally, there is an arbitration case from 2021 brought by a former franchisee alleging conspiracy and breach of contract, which has a final hearing rescheduled for December 2025. Another copyright infringement lawsuit was filed in late 2024 by Otto Archive for photographs displayed on the Premier Pools & Spas website, and this case is in the discovery phase.
Bankruptcy History
Premier Pools & Spas has no bankruptcy information required to be disclosed in Item 4 of its Franchise Disclosure Document.
Agreement Terms
Initial Term
10 years
Renewal Term
5 years
Renewal Conditions
To renew their Premier Pools & Spas franchise for a successor term of five years, franchisees must provide written notice between 3 to 6 months before their current agreement expires. They are required to upgrade their business, including vehicles, office, and equipment, to align with the current mandatory System Standards for new System Businesses. Franchisees must pay a successor franchise fee equivalent to 50% of the then-current initial franchise fee. Additionally, they must be in good standing, meaning they are not in default of their franchise agreement or any other agreements with Premier Pools & Spas or its affiliates, and must have substantially complied with all provisions and Minimum Annual Performance Requirements for their Pool Types during the 12 months preceding the renewal request. Franchisees must also sign the franchisor's then-current standard franchise agreement, which may contain terms materially different and potentially less favorable than their original contract, and satisfy all current qualification and training requirements. Finally, franchisees and their owners must execute a general release of all claims against Premier Pools & Spas and its affiliates.
Training & Support Program
Franchisor Assistance
Premier Pools & Spas provides comprehensive assistance to its franchisees. Before opening, the franchisor offers electronic access to its Manual, an initial training program for the franchisee and their representatives, and reviews and approves proposed business sites and leases. For commercial spaces, prototype design and layout plans are provided. Premier Pools & Spas also supplies lists of required items, services, and approved suppliers, and helps develop a first-year marketing plan. Ongoing support includes continuous consultation regarding operations and timely notifications of changes in System Standards. The franchisor provides marketing materials, with initial supplies free of charge. Premier Pools & Spas also manages Marketing Programs, funded by franchisee marketing fees, with full discretion over their implementation. The franchisor or its designees may establish a System Website for network promotion and operations, requiring franchisee participation and compliance with related standards. Franchisees are expected to comply with social media policies and may be offered participation in 'Special Account' agreements for multi-market customers. Franchisees must also acquire and maintain specified computer and communication equipment, software, and services, and are subject to periodic upgrades. Additional on-site operating assistance can be provided at the franchisee's expense if requested or deemed necessary by the franchisor.
Initial Training Hours
75
Training Location
Online/virtual and Franklin, TN
Ongoing Support
Premier Pools & Spas provides ongoing support to its franchisees through continuous consultation regarding business operations and notifications of changes to the System Standards. Franchisees receive marketing materials, with initial supplies free of charge and additional materials available at cost. The franchisor administers Marketing Programs, funded by franchisee monthly fees, with full control over the program's nature and allocation. Premier Pools & Spas also operates a System Website for network advertising, marketing, and operational facilitation, and franchisees must provide requested information and adhere to related standards. Franchisees are required to comply with the franchisor's social media policies. Opportunities to participate in 'Special Account' agreements, serving customers with multi-market needs for swimming pools or spas, are offered. Franchisees are mandated to purchase and maintain specific computer and communication equipment, software, and services, and may be required to implement upgrades periodically. Should a franchisee request additional operating assistance, or if Premier Pools & Spas reasonably determines it is needed, such on-site support can be provided at the franchisee's expense.
Franchise Requirements
Ideal Candidate Profile
Premier Pools & Spas seeks franchisees who are committed to full-time involvement in the management and operation of their franchised business. If the franchisee is an entity, one of its owners holding at least a 10% equity interest must dedicate their full time, energy, and best efforts to the business. Franchisees, their officers, directors, and managers are generally restricted from participating in any other business without the franchisor's prior written consent, highlighting the requirement for dedicated and hands-on operational engagement.
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Hybrid
Owner Participation
Full-Time
Territory Type
Limited
Territory Size Requirements
Premier Pools & Spas territories are defined by contiguous zip code regions, streets or other physical boundaries, or by city, county, or other political boundaries. Generally, each territory will encompass at least 1 to 4 counties. The specific size is determined by Premier Pools & Spas based on the market size it believes the franchisee can reasonably service.
Staffing Notes
Premier Pools & Spas requires franchisees to maintain competent and conscientious personnel for the operation of the franchised business, in accordance with the franchise agreement and the Manual. Franchisees are responsible for training all personnel as required by prudent business practices, System Standards, or the agreement.