Risk Score
Pending analysis
Investment Range
$1,454,650 - $3,750,500
Franchise Fee
$15,000
Total US Locations
92
Business Summary
POLLO CAMPERO® Restaurants operate as fast-casual establishments that offer and sell uniquely-flavored chicken products, other food items, and beverages. The brand is known for its high-quality products, distinctively flavored foods, and chicken marinated and breaded with a secret formula. POLLO CAMPERO® Restaurants also feature a unique exterior and interior design, décor, color, and identification schemes to make the brand stand out.
Corporate History
Campero USA Corp. was formed in Florida on July 3, 2003. The company began offering franchises and development rights for POLLO CAMPERO® Restaurants in September 2003. The original POLLO CAMPERO® concept was first established in Guatemala, Central America, in 1971 by its affiliate, Pollo Campero®, S.A. While Campero USA Corp. has never operated its own restaurants, its affiliates have operated POLLO CAMPERO® Restaurants in the United States since March 2008.
Financial Overview
Investment Range
$1,454,650 - $3,750,500
Franchise Fee (Low)
$15,000
Franchise Fee (High)
$40,000
Royalty %
5%
Marketing %
1%
Equipment Costs (Low)
$1,200,000
Equipment Costs (High)
$2,280,000
Working Capital
$43,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Going concern qualification
Financial Health Notes
The auditor's report for Campero, Inc. & Subsidiaries includes an emphasis of matter related to a 'going concern qualification,' which expresses uncertainty about the company's ability to remain in business. As of December 31, 2023, the company generated net income and positive cash flow from operations, but also had an accumulated deficit of $35,885,603 and a working capital deficit of $81,626,245. Management believes that aggressive marketing, restaurant expense control, and a reduction of general and administrative costs will improve liquidity. Campero, Inc.'s parent company, Campero International Holdings Corp., has committed to provide necessary capital if needed to fund operations.
Financing Details
POLLO CAMPERO does not offer any direct or indirect financing to its franchisees. Franchisees are responsible for securing their own loans or other financial obligations.
Performance Metrics
Total US Locations
92
Franchised Units
15
Corporate Units
77
Avg Square Footage
2,700
Franchising Since
2003
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
POLLO CAMPERO has no litigation history required to be disclosed in Item 3 of its Franchise Disclosure Document.
Bankruptcy History
POLLO CAMPERO has no bankruptcy history required to be disclosed in Item 4 of its Franchise Disclosure Document.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew their franchise, POLLO CAMPERO franchisees must submit a written request for a business review 6 to 9 months before their current term ends. They must have substantially complied with all contractual obligations and operated their Restaurant according to Brand Standards. Franchisees are required to remodel and upgrade their Restaurant to meet current specifications for new POLLO CAMPERO Restaurants, regardless of cost. They must also sign the franchisor's then-current form of franchise agreement and any required releases, and pay a successor-franchise fee of $5,000. The terms of the new agreement may differ materially, potentially including higher fees and a modified or smaller Area of Protection.
Training & Support Program
Franchisor Assistance
Before opening, POLLO CAMPERO helps with site selection by reviewing proposed locations and providing criteria, making one site visit for free. The franchisor also reviews and accepts lease terms and provides template Plans for restaurant development. New franchisees receive initial training for up to four people, including the Managing Owner, Operator, and two managers. An 'opening team' supports the first Restaurant for up to three days. Franchisees also get access to an Operations Manual and consultation on market introduction programs. For ongoing support, POLLO CAMPERO provides recommendations on operations, purchasing, employee training methods, and accounting. They may establish an Intranet for communication and offer additional training (for a fee). The franchisor maintains a Brand Fund for advertising, marketing, and R&D, and reviews all local marketing materials. They also periodically inspect and monitor Restaurant operations.
Initial Training Hours
200
Training Location
Designated training restaurant and/or corporate office, or through video and electronic means (including a virtual Learning Management System).
Ongoing Support
After opening, POLLO CAMPERO provides ongoing advice and recommendations on restaurant operations, including standards, purchasing, supervisory-employee training methods, and accounting. The franchisor maintains a Brand Fund for advertising and marketing programs, which franchisees contribute to. They may also establish an Intranet for system-wide communications. POLLO CAMPERO periodically inspects and monitors restaurant operations to ensure Brand Standard compliance and offers refresher training courses. Franchisees are required to attend annual meetings for franchisees (up to 4 days) and may request additional, special guidance, or training for a fee.
Franchise Requirements
Ideal Candidate Profile
POLLO CAMPERO is looking for qualified franchisees who are committed to developing a minimum of three POLLO CAMPERO Restaurants within a defined territory and according to a predetermined development schedule. The franchisor seeks individuals who are capable of multi-unit development.
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
retail
Owner Participation
Hands-On
Territory Type
limited
Territory Size Requirements
Each POLLO CAMPERO Restaurant receives an Area of Protection, typically defined as an area inside a circle with the Restaurant's front door at its center. The radius of this circle depends on market factors like population density, demographics, and drive times. While there is no fixed minimum or maximum radius, it is not expected to be less than two blocks in a densely populated city or more than a three-mile radius from the Restaurant. However, this Area of Protection excludes non-traditional venues, meaning the franchisor can operate or license other POLLO CAMPERO Restaurants within these excluded areas.