Risk Score
Pending analysis
Investment Range
$286,250 - $489,000
Franchise Fee
$60,000
Min Cash Required
$65,000
Total US Locations
9
Business Summary
PLAYFUL PACK FRANCHISING, LLC offers the right to own and operate a hospitality business that provides a full range of services for dog owners and their canine companions. These services include doggy daycare, overnight and extended boarding, dog grooming, and canine training. Additionally, Playful Pack businesses sell designated retail items and branded products. Each franchised business operates using Playful Pack's proprietary marks and its established system of operations.
Corporate History
PLAYFUL PACK FRANCHISING, LLC was organized in Virginia as a limited liability company in February 2019. Its parent company, STAPS Holdings, LLC, was formed in Delaware in July 2017 as a holding company. Playful Pack Franchising, LLC began offering and awarding franchise rights for its dog hospitality business in 2024, with the first franchised outlet commencing operations in April 2024. The company's co-founders, Scott Parker, Tyler Parker, and Alyssa Parker, have been with the company since its inception and are also principals of affiliate-owned businesses in Maryland and Virginia.
Financial Overview
Investment Range
$286,250 - $489,000
Franchise Fee (Low)
$60,000
Franchise Fee (High)
$60,000
Minimum Cash Required
$65,000
Royalty %
6%
Marketing %
1%
Equipment Costs (Low)
$100,000
Equipment Costs (High)
$285,000
Working Capital
$65,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
PLAYFUL PACK FRANCHISING, LLC's financial condition, as reflected in its financial statements, raises questions about its ability to provide services and support to franchisees. This is highlighted as a special risk in the FDD.
Financing Details
PLAYFUL PACK FRANCHISING, LLC does not offer any direct or indirect financing to its franchisees, nor does it guarantee any of their financial obligations. Franchisees are responsible for securing their own funding through external sources.
Performance Metrics
Total US Locations
9
Franchised Units
1
Corporate Units
8
Avg Square Footage
3,500
Franchising Since
2024
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
PLAYFUL PACK FRANCHISING, LLC has no litigation to disclose in Item 3 of its Franchise Disclosure Document. This means Playful Pack Franchising, LLC has not been involved in any material litigation proceedings that require disclosure.
Bankruptcy History
PLAYFUL PACK FRANCHISING, LLC has no bankruptcy information to disclose in Item 4 of its Franchise Disclosure Document. This indicates that neither Playful Pack Franchising, LLC, its parent company, predecessors, nor any of its key executives have any reportable bankruptcy history.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew their agreement, Playful Pack franchisees must not have any uncured material defaults, including monetary defaults, nor have received more than three separate written notices of material default in the 12 months before the renewal request or date. They must be in good financial standing, have the continued right to possess their premises, complete required renovations and modernization of their business, pay Playful Pack Franchising, LLC's then-current Renewal Fee, sign the then-current form of franchise agreement (which may have different terms), complete a refresher training course (typically 3 days) and pay any associated fees, and sign a general release in favor of Playful Pack Franchising, LLC and its related parties.
Training & Support Program
Franchisor Assistance
PLAYFUL PACK FRANCHISING, LLC provides a range of assistance to its franchisees. Before opening, it offers site selection guidelines and helps review and approve proposed locations and lease agreements. It loans franchisees a confidential operations manual and provides a list of required items and approved suppliers. Playful Pack Franchising, LLC also furnishes proprietary templates and specifications for designing, building out, and equipping the premises, and reviews all modifications. Franchisees receive an initial training program with modules for owner-operators (up to 10 days at a corporate training location in Virginia) and initial personnel (up to 5 days on-site at the franchised business). After opening, Playful Pack Franchising, LLC may offer additional or refresher training courses, provide continuing consultation via phone or email, and review advertising materials. It may schedule annual conferences for franchisees. Playful Pack Franchising, LLC administers a brand development fund and conducts inspections and audits of franchised businesses to ensure compliance with system standards. It also researches new equipment, products, and services, and updates its operations manuals based on this research. The contact information for franchised businesses is listed on Playful Pack Franchising, LLC's corporate website.
Initial Training Hours
104
Training Location
Corporate Training Location in Virginia, Franchised Business Premises and/or via Remote Instruction
Ongoing Support
After opening, PLAYFUL PACK FRANCHISING, LLC may offer and require franchisees and their Designated Managers to attend additional or refresher training programs for up to five days annually at the corporate headquarters or another designated location. It can also mandate remedial training for defaults. Playful Pack Franchising, LLC provides continuing consultation and advice via telephone, facsimile, or intranet, and may offer on-site assistance for a fee. It also reviews and approves franchisee-proposed marketing materials. Playful Pack Franchising, LLC may hold annual conferences, conduct inspections and audits of franchised businesses, and supplement or revise its operations manuals. It also researches new equipment, products, services, and methodologies, providing this information to franchisees as appropriate. The contact information for franchised businesses is displayed on Playful Pack Franchising, LLC's corporate website as long as they are in compliance.
Franchise Requirements
Ideal Candidate Profile
PLAYFUL PACK FRANCHISING, LLC does not provide a specific detailed profile of its ideal candidate. However, it strongly recommends (and may require) that the franchisee or a designated manager personally participate in and manage the day-to-day operations of the franchised business. This suggests a preference for hands-on, actively involved operators.
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
retail
Owner Participation
hands-on
Territory Type
exclusive
Territory Size Requirements
PLAYFUL PACK FRANCHISING, LLC defines the boundaries of its Designated Marketing Areas (DMAs) based on consistency with Nielsen®'s definitions for such regions across the United States. If Nielsen®'s information indicates a DMA can support multiple franchised businesses, Playful Pack Franchising, LLC intends to award such DMAs under a development agreement for multi-unit development.
Staffing Notes
PLAYFUL PACK FRANCHISING, LLC requires that each franchised business be managed and staffed at all times with at least one individual who has successfully completed the initial training program. Franchisees must ensure that their initial associates, groomers, and other personnel participate in and complete the on-site module of the initial training program. Franchisees are responsible for properly training all other employees on sales, advertising, premises maintenance, and the point-of-sale and computer system, in accordance with Playful Pack Franchising, LLC's standards. The franchised business must be sufficiently staffed to operate during prescribed minimum hours and days.