Park Inn logo

Park Inn Franchise

Audited Financials
HospitalityEst. 1939North Bethesda, MD
choicehotelsdevelopment.com
Financing Available

Risk Score

Pending analysis

Investment Range

$267,445 - $1,416,145

Franchise Fee

$15,000

Total US Locations

27

Business Summary

Park Inn offers the right to operate a hotel that provides lodging services to the public under the brand names Park Inn or Park Inn by Radisson. These hotels provide a distinctive identity, trade dress, methods, and systems for delivering hotel services.

Corporate History

Choice Hotels International, Inc. began in 1939 as Quality Courts United, a membership association formed by seven independent motel owners in Florida. In 1941, it formalized into the nation's first hotel chain. By January 1963, the organization became a for-profit corporation named Quality Courts Motels, Inc. The company changed its name to Choice Hotels International, Inc. in 1990 and again in 1997, expanding its franchise system through additional hotel brands and new markets. International franchise operations began around 1958. In August 2022, Choice Hotels International, Inc. acquired Radisson Hospitality, LLC, including the Park Inn brand, and subsequently began offering franchises under the Park Inn brand in April 2023.

Financial Overview

Investment Range

$267,445 - $1,416,145

Franchise Fee (Low)

$15,000

Franchise Fee (High)

$45,000

Royalty %

5.5%

Marketing %

3.25%

Equipment Costs (Low)

$108,800

Equipment Costs (High)

$772,050

Working Capital

$27,500

Audited Financials

Yes

Offers Financing

Yes

Audit Opinion

Unqualified opinion

Financial Health Notes

Choice Hotels International, Inc. has demonstrated consistent net income over the past three years, with figures around $300 million annually. The company's cash and cash equivalents have also shown an increase. However, a notable concern in its financial health is the reported deficit in shareholders' equity, which stood at ($45.3) million in 2024, a decline from a positive $35.6 million in 2023. This negative equity position indicates that the company's total liabilities exceeded its total assets in 2024, despite its profitable operations and positive cash flow.

Financing Details

Choice Hotels International, Inc. offers several financing options to its franchisees for Park Inn hotels. Franchisees may be eligible for an Affiliation Fee Promissory Note, allowing them to finance the affiliation fee without interest. This note typically requires a lump-sum payment within three months, with an 18% default interest rate if not paid on time, and may require personal guarantees. Choice Hotels International, Inc. may also provide Selected Capital Support for properties deemed strategically important. This support is evidenced by a forgivable promissory note (Exhibit H.A.) that is amortized over 10 to 20 years, becoming fully forgiven if the franchisee remains in good standing. A default interest rate of prime plus 2% applies if the franchisee defaults, and personal guarantees may be required. Accepting this capital support may also mean waiving the right to terminate the franchise agreement without cause on certain anniversaries. An Incentive Program is available to encourage diverse entrepreneurship and veteran participation. This incentive provides $1,500 per room, up to a maximum of $150,000, for new construction or conversion hotels (not re-licensing). This is also in the form of a 10-year forgivable promissory note (Exhibit H.B.), paid after the hotel's opening. A 5-year, 50% incentive option (max $75,000) is also available. Default interest is prime plus 2%, increasing to prime plus 7% after 15 days of non-payment. This program also includes a waiver of the 5th-anniversary termination right without cause, unless a 5-year note is chosen. For qualifying franchisees re-licensing an existing Park Inn hotel, a 50% discount on the affiliation fee is offered, but this cannot be combined with other incentive programs. Additionally, Choice Hotels International, Inc. partners with third-party lenders such as PMC Commercial Trust, Balboa Capital Corporation, and Ascentium Capital LLC. These 'Qualified Vendors' may offer conventional and Small Business Administration (SBA) financing for various costs like affiliation fees, site acquisition, construction, remodeling, equipment, and working capital. These loans often require first liens, personal guarantees, and specific dispute resolution venues (e.g., California for Balboa and Ascentium, Dallas, Texas for PMC). Choice Hotels International, Inc. receives an annual flat payment from these lenders for marketing access.

Performance Metrics

Total US Locations

27

Franchised Units

27

Corporate Units

0

Franchising Since

2023

Agreement Terms

Initial Term

20 years

Renewal Conditions

Park Inn does not offer a right or option to renew the franchise agreement or extend its term after the initial 20-year period expires.

Training & Support Program

Franchisor Assistance

Park Inn provides a range of assistance to its franchisees, both before and after a hotel opens. Before opening, Choice Hotels International, Inc. assists with site selection approval, reviews and provides comments on preliminary and final architectural designs to ensure they meet brand standards. The Opening Services department, led by an Onboarding Project Director and Opening Services Manager, monitors project progress, helps franchisees meet contractual milestones, introduces support departments, enrolls the hotel in marketing programs, and coordinates mandatory training. This support also ensures the hotel is ready for its first Quality Assurance Review. Mandatory training includes the 20-hour 'Choice Onboard' orientation program, held in North Bethesda, Maryland or Scottsdale, Arizona, which covers Choice history, loyalty programs, resources, advocacy, franchise services, staff retention, portfolio strategy, performance metrics, sales tools, distribution, guest insight reporting, brand standards, procurement, and crisis management. General Managers must also complete the 27-hour virtual 'Hospitality Operations Success Training' (HOST) program, which covers online lessons, workshops, and exams on operations, systems, sales, and leadership. For re-licensed hotels, there is a 4-hour customized virtual training program. Optional Sales Certification Training Program and an annual Educational Resources Program are also available. After opening, Park Inn offers ongoing quality assurance programs, including periodic hotel visits and guest satisfaction surveys, with advice on compliance and corrective actions. Choice Hotels International, Inc. manages an advance reservation system and conducts national, international, and regional advertising, promotion, publicity, marketing research, and system programs, all funded by the monthly Marketing and Reservation Fee. Franchisees may also participate in voluntary marketing cooperatives and can conduct local marketing with prior approval. Technology support includes 24/7 remote assistance, updates, remote configuration, and online training for the choiceADVANTAGE® property management system. Additionally, Choice Hotels International, Inc. may form franchise advisory councils composed of franchisees to offer input on system-related issues.

Initial Training Hours

47

Training Location

North Bethesda, Maryland and online/virtual

Ongoing Support

After opening, Park Inn franchisees receive ongoing quality assurance programs, including periodic hotel visits and guest satisfaction surveys, with advice on compliance and corrective actions. Choice Hotels International, Inc. administers an advance reservation system and conducts national, international, and regional advertising, promotional programs, and marketing research, all funded by the monthly Marketing and Reservation Fee. Franchisees may also participate in voluntary marketing cooperatives and can conduct local marketing with prior approval. Technology support includes 24/7 remote assistance, updates, remote configuration, and online training for the choiceADVANTAGE® property management system. Additionally, Choice Hotels International, Inc. may form franchise advisory councils composed of franchisees to offer input on system-related issues.

Franchise Requirements

Ideal Candidate Profile

Park Inn seeks franchisees who meet their current qualifications for new franchisees, including a standard credit review. Candidates should be majority owners actively engaged in the deal process and should have characteristics and background that contribute to broadening access to the franchise system and hospitality industry, or be honorably discharged military veterans. For transfers, Park Inn also looks for transferees who demonstrate educational, managerial, and business standards, possess good moral character, a strong business reputation, a solid credit rating, the necessary experience, aptitude, and ability to operate the hotel, along with adequate financial resources and capital.

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

retail

Owner Participation

Absentee Allowed

Territory Type

Non-Exclusive

Territory Size Requirements

Park Inn franchises are granted for specific sites only, and franchisees do not typically receive an exclusive territory. A Park Inn franchisee may face competition from other franchisees, company-owned outlets, or other distribution channels and competitive brands controlled by Choice Hotels. Although Choice Hotels has an Impact Policy for some of its other brands that may grant a first opportunity to develop within a specified radius, this policy does not apply to the Park Inn brand.

Staffing Notes

Park Inn franchisees are required to have a certified General Manager on staff. This manager must complete the Hospitality Operations Success Training (HOST) program offered by Choice Hotels International, Inc. This certification is mandatory for new or replacement General Managers. While the General Manager is not required to have an ownership interest in the hotel, the franchisee is solely responsible for ensuring their employees receive adequate training.