Motto Mortgage Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$55,700 - $239,750
Franchise Fee
$8,750
Min Cash Required
$10,000
Total US Locations
227
Business Summary
Motto Mortgage offers franchises for businesses providing mortgage brokerage services. These Motto Mortgage Offices help customers with mortgage loan origination services, including processing, originating, and soliciting applications for purchasing or refinancing properties. Motto Mortgage franchisees operate using the Motto System, which provides business formats, methods, procedures, and brand standards to ensure high-quality service.
Corporate History
Motto Franchising, LLC was formed in Delaware on August 25, 2016. The company acquired certain assets from its predecessor, Full House Mortgage Connection, Inc., which was a Michigan corporation formed in 2015 and had offered residential mortgage brokerage franchises from May 2015 to July 2016. Motto Franchising, LLC itself began offering franchises in October 2016. Motto Franchising, LLC is a direct subsidiary of RE/MAX, LLC.
Financial Overview
Investment Range
$55,700 - $239,750
Franchise Fee (Low)
$8,750
Franchise Fee (High)
$35,000
Minimum Cash Required
$10,000
Equipment Costs (Low)
$4,000
Equipment Costs (High)
$7,250
Working Capital
$15,000
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Unqualified opinion
Financial Health Notes
Motto Franchising, LLC has experienced net losses of $2.029 million in 2024, $15.379 million in 2023, and $3.631 million in 2022. The company fully impaired its goodwill in 2023, recording an $11.8 million non-cash impairment charge due to a decline in projected net cash flows resulting from continued macroeconomic pressures and revised franchise sales forecasts. Despite these losses, Motto Franchising, LLC's cash and cash equivalents increased to $34.066 million in 2024 from $23.741 million in 2023. The company relies on substantial contributions from its parent, RE/MAX, LLC, which provided $13.140 million in 2024, $13.914 million in 2023, and $6.234 million in 2022, to cover net losses and cash used in operating activities.
Financing Details
Motto Franchising, LLC offers financing for the Renewal Fee. If Motto Franchising, LLC franchisees choose to finance this fee, it will be 50% of the then-current initial franchise fee, plus an additional $1,000. Franchisees must make a cash down payment of at least 50% of the renewal fee when the renewal franchise agreement is signed, and then sign a Promissory Note for the remaining balance. Payments on the Promissory Note begin 90 to 120 days after the renewal agreement is signed and are made in 12 equal monthly installments. If a payment is late, Motto Franchising, LLC may charge a 10% late fee or demand the full outstanding balance immediately. In case of default, the unpaid amounts will accrue interest at 20% per year (or the maximum legally allowed rate) and franchisees will be responsible for Motto Franchising, LLC's attorney's fees and costs incurred for collection. Transferring the franchise or termination of the agreement will make the entire unpaid balance of the Promissory Note immediately due. Franchisees may prepay the principal balance at any time without penalty.
Performance Metrics
Total US Locations
227
Franchised Units
227
Corporate Units
0
Avg Square Footage
350
Franchising Since
2016
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
4
Litigation Summary
Motto Franchising, LLC initiated four lawsuits against franchisees during its 2024 fiscal year. One case, filed July 29, 2024, is against Brooke Marin and Marin AB Holdings, LLC for alleged breach of a franchise agreement and a prior settlement agreement, including confidentiality and non-disparagement provisions. Motto Franchising, LLC is seeking injunctive relief, past due fees, and attorney's fees; a motion to dismiss was denied on February 11, 2025, and the case remains pending. The other three lawsuits are for collection of royalty payments: one against Patrick Winsey, Jemila Winsey, and Steven Griffin (filed March 6, 2024, with a default judgment entered October 9, 2024); one against Free Lunch LLC, Andrew Chock, and Simon Overmiller (filed September 6, 2024, and pending); and one against Michael Guimares, Jr. (filed July 3, 2024, and pending). Motto Franchising, LLC has no other litigation required to be disclosed.
Bankruptcy History
Motto Franchising, LLC has no bankruptcy history to report.
Agreement Terms
Initial Term
7 years
Renewal Term
5 years
Renewal Conditions
To renew their franchise relationship, Motto Mortgage franchisees must have fully complied with all terms of the franchise agreement throughout its term, diligently developed their office to its full potential, authorize a consumer report and credit and background check, and provide a copy of their current financial statement. They must also meet Motto Mortgage's then-current subjective and objective standards for new franchisees, provide written notice of their election to renew at least 6 months but no more than 12 months before the agreement expires, complete any required education courses, and sign Motto Mortgage's then-current franchise agreement (which may have materially different and less favorable terms) at least 90 days prior to expiration. Additionally, franchisees must pay the renewal fee at least 90 days prior to the expiration of the franchise agreement. For Branch Offices, the franchisee must pay the renewal fee and sign the then-current Branch Office Amendment 90 days before expiration, contingent on Motto Mortgage continuing the Branch Office concept.
Training & Support Program
Franchisor Assistance
Before opening, Motto Mortgage assists franchisees with selecting an office location (subject to approval) and provides suggested office specifications and layouts. The franchisor identifies necessary operating items and approved suppliers, grants access to Office Materials, and provides an initial education program for up to two people. Franchisees also receive access to confidential information and a limited license to use Motto Mortgage's trademarks. Motto Mortgage may also contribute up to $1,250 towards the expenses of engaging a designated licensing consultant. During operation, Motto Mortgage provides, upon request and at the franchisee's expense, consultation and guidance on management, purchasing, mortgage products, access to Mortgage Wholesalers, and marketing materials. The franchisor also continuously updates Office Materials and the System and offers access to educational events, conventions, and seminars.
Initial Training Hours
44
Training Location
Denver, CO and online/self-paced
Ongoing Support
After opening, Motto Mortgage offers ongoing education through online courses and live engagements that cover various intensive and advanced topics like origination, mortgage marketing, and workflow automation. These live sessions typically last 1 to 5 days and incur fees ranging from $1,000 to $10,000, plus travel expenses. Motto Mortgage also encourages attendance at annual conventions and occasional educational seminars designed to enhance the System and provide a forum for idea exchange. Franchisees can request additional in-person or remote consultation and guidance on management and operations at their expense. The franchisor also continually updates the Office Materials and the Motto Mortgage System.
Franchise Requirements
Ideal Candidate Profile
Motto Mortgage primarily seeks owners who operate an existing real estate brokerage business. Ideal candidates must be properly authorized and licensed to provide mortgage brokerage services in their respective state, which includes obtaining a mortgage broker license and ensuring their employees are licensed as loan originators. Many states require a person with supervisory responsibility for the mortgage brokerage to have 2 to 5 years of experience in the mortgage industry. Some states may also require a specific minimum ownership interest in the business for qualifying individuals. Motto Mortgage expects its franchisees to uphold high standards of service and professionalism.
Industry Experience Required
Yes
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Min Years Experience
2
Operational Details
Location Type
commercial
Owner Participation
supervisory
Territory Type
Non-Exclusive
Staff Count
2
Territory Size Requirements
Motto Mortgage franchisees do not receive an exclusive territory. The franchise grants the right to operate a Motto Mortgage office at a specific, approved address only. Motto Mortgage may establish other franchised or company-owned outlets, or use other channels of distribution (including the Internet and telemarketing) anywhere, even if these compete with an existing franchisee's location. Branch offices are also 'address-only' locations with no protected area or territorial exclusivity. The franchisor explicitly states that absolutely no territorial rights or protections are afforded under the agreement.
Staffing Notes
Motto Mortgage offices must have a fully trained, full-time manager, who can either be the owner or an employee, responsible for direct supervision. Additionally, each office must be staffed with at least one full-time licensed loan originator. Motto Mortgage must be notified if more than three loan originators work in an office, as this may incur additional fees. Both the manager and all loan originators are required to hold valid licenses and complete satisfactory education. The manager must dedicate sufficient time and effort to the office's management and supervision. Motto Franchising, LLC emphasizes that franchisees are solely responsible for all employment decisions and ensuring compliance with federal and state regulations, as well as maintaining high standards of customer relations and ethical conduct.