More Space Place logo

More Space Place Franchise

Audited Financials
Home ServicesEst. 1987West Berlin, NJ
www.morespaceplace.com

Risk Score

Pending analysis

Investment Range

$150,050 - $249,100

Franchise Fee

$38,900

Total US Locations

28

Business Summary

More Space Place operates a business specializing in space-saving home furnishings, including closet systems, Murphy wall beds, garage organizing cabinetry, home offices, and other home improvement products for various areas of the home. Many of these products are proprietary.

Corporate History

Closets Unlimited of New Jersey, Inc. was incorporated in January 1987. The company started its business in 1989 under the trade name Closet & Storage Concepts, focusing on custom storage spaces. On October 31, 2013, Closets Unlimited of New Jersey, Inc. acquired a significant portion of the assets of More Space Place, Inc., a company formed in 2002 that operated retail outlets and sold More Space Place franchises.

Financial Overview

Investment Range

$150,050 - $249,100

Franchise Fee (Low)

$38,900

Franchise Fee (High)

$59,500

Royalty %

5%

Equipment Costs (Low)

$43,000

Equipment Costs (High)

$97,800

Working Capital

$13,000

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

According to the New York State Addendum, the financial condition of More Space Place, as shown in its financial statements, raises questions about its ability to provide services and support to franchisees due to a stated working capital deficit. However, the audited financial statements for December 31, 2024, show positive working capital.

Financing Details

More Space Place does not offer any direct or indirect financing to franchisees. It also does not guarantee any notes, leases, or other obligations for franchisees.

Performance Metrics

Total US Locations

28

Franchised Units

27

Corporate Units

1

Avg Square Footage

3,050

Franchising Since

2002

Agreement Terms

Initial Term

10 years

Renewal Term

10 years

Renewal Conditions

To renew their franchise agreement, More Space Place franchisees must notify the franchisor between six and twelve months before the current agreement ends. They need to ensure they have the right to lease their premises for another 10 years or secure a new approved location, and complete all required maintenance and refurbishments. Franchisees must not be in default of any agreements with More Space Place or its affiliates, have substantially complied with all terms during the initial period, and have paid all outstanding monetary obligations. Additionally, they must sign the franchisor's then-current form of franchise agreement (which may have different terms, including higher fees and altered territorial rights), execute a general release of claims against More Space Place, and pay a renewal fee equal to 25% of the then-current initial franchise fee, with a minimum of $14,875. If required by law, they must also obtain a contractor's license. The franchisor reserves the right to re-evaluate the territory based on current demographics and standards, which may change its size.

Training & Support Program

Franchisor Assistance

More Space Place provides a range of assistance to its franchisees. Before opening, the franchisor offers guidelines for leasing premises, preliminary plans and layouts, and specifications for fixtures, signs, and equipment, along with lists of approved vendors. They review leasehold improvement plans and provide initial training for up to three people at no tuition cost, though franchisees cover travel and living expenses. Franchisees also gain access to the proprietary digital Operations Manual. After opening, More Space Place conducts occasional programs, seminars, or conventions, which franchisees must attend (covering their own travel, lodging, and a fee). The franchisor purchases and places advertising for the brand and provides promotional materials, for which franchisees pay the cost plus a 20% markup. Additional training is offered as needed, with franchisees responsible for associated costs. Other ongoing support includes merchandising, marketing, and business advice via various communication channels, bulletins, and opportunities to participate in group purchasing programs. The franchisor also conducts inspections of the More Space Place business and its products and services.

Initial Training Hours

156

Training Location

Corporate office in New Jersey, Clearwater manufacturing facility, a corporate retail store in North Palm Beach, FL, and the franchisee's location. Remote calls or webinars may also be utilized.

Ongoing Support

After opening, More Space Place franchisees receive continuing consultation and advice on services, marketing, sales techniques, and personnel development through personal visits, telephone, newsletters, and bulletins. The franchisor occasionally conducts mandatory programs, seminars, or conventions, for which franchisees cover their own expenses and a fee. Additional training programs, which may be optional or mandatory, are also offered. Franchisees also have the opportunity to participate in group purchasing or leasing programs and receive periodic inspections of their business.

Franchise Requirements

Ideal Candidate Profile

More Space Place strongly recommends that its franchisees personally participate in the operation of their franchised business. The business must be run by either the individual franchisee, one of their principal owners (if an entity), or a designated manager. Both the franchisee and the designated manager must successfully complete the training program. Personal attention from the owner or manager is considered critical for the success of the More Space Place franchised business.

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Retail

Owner Participation

Supervisory

Territory Type

Protected

Staff Count

5

Territory Size Requirements

Each More Space Place territory is determined by the franchisor, containing an estimated minimum population of at least 250,000 people. The boundaries are described using geographical features, political subdivisions, streets, highways, distances, or postal zip codes.

Staffing Notes

More Space Place locations typically require an average of 5 employees, which includes the owner. Specific roles include installers (who assemble, deliver, and install products, generally paid hourly), sales designers (who interact with customers, design, and sell products, generally paid on salary plus commission), and administrative employees (office staff, bookkeepers, and office managers, generally paid hourly or salaried). Franchisees are solely responsible for all employment decisions, including hiring, firing, and setting compensation. All employees are required to sign a Confidentiality Agreement.