Miracle-Ear Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$120,000 - $402,500
Franchise Fee
$27,000
Total US Locations
1,588
Business Summary
Miracle-Ear franchisees own and operate a hearing aid business under the Miracle-Ear brand and associated trademarks. They sell a complete line of quality hearing aids manufactured for Miracle-Ear, Inc. along with related products and services from authorized hearing aid centers, which can be freestanding stores or located within approved third-party retail environments.
Corporate History
Miracle-Ear, Inc. was incorporated in Minnesota on August 24, 1972, and has consistently operated under the Miracle-Ear brand. The company, or its predecessor, began offering Miracle-Ear franchises in January 1984. Before that, Miracle-Ear, directly or through affiliated companies, had been selling hearing aids through company-owned retail centers since 1981. Miracle-Ear is a subsidiary of Amplifon (USA), Inc., which is in turn a subsidiary of Amplifon S.p.A. of Italy. Amplifon USA has also acquired other hearing aid related businesses over the years, such as Sonus-USA, Inc. in 2002 and National Hearing Centers, Inc. in 2003, though these affiliates no longer offer franchises under their previous brand names.
Financial Overview
Investment Range
$120,000 - $402,500
Franchise Fee (Low)
$27,000
Franchise Fee (High)
$50,000
Marketing %
10%
Equipment Costs (Low)
$51,500
Equipment Costs (High)
$270,000
Working Capital
$55,000
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Unqualified opinion
Financial Health Notes
Miracle-Ear's financial statements include an unqualified audit opinion, indicating fair presentation of its financial position. The company operates within a larger corporate structure, with significant related-party transactions for management, administrative, and information technology services, as well as product procurement through its parent company, Amplifon. These related-party transactions are noted in the financial statements but do not modify the auditor's opinion. In 2024, Miracle-Ear experienced a decrease in net income to $8.3 million from $17.2 million in 2023, while cash and cash equivalents also saw a slight decrease. However, total current liabilities significantly decreased from $61.6 million in 2023 to $28.3 million in 2024, suggesting some financial restructuring or settlement of intercompany balances. The company has a stable financial footing with routine intercompany receivables and payables reflecting its operation as part of a larger group.
Financing Details
Miracle-Ear does not guarantee a franchisee's obligations to third parties but may offer direct financing at its discretion for various purposes including acquisitions, start-up costs, working capital, relocations, renovations, expansions, and conversions. For new territory or location acquisitions, Miracle-Ear may finance up to 100% of the initial franchise fee or the purchase price for assets, typically over 60 months at a 6% annual percentage rate (APR), though other rates and terms may apply. New franchisees with hearing instrument experience may qualify for a loan to cover up to four months of working capital or to finance renovations. Existing franchisees may also receive loans for relocations or new center openings. Financing is provided through a Financial Assistance Agreement or an Acquisition Program Agreement, accompanied by a promissory note, personal guarantee, and security agreement. The Acquisition Program Promissory Note, specifically for converting existing competing businesses, may offer five or ten annual installments at a fixed rate equal to the then-current mid-term Applicable Federal Rate (4.46% in March 2025), with potential for interest and principal forgiveness if certain unit sales targets are met. All loans require a security interest in the franchised business's assets and a personal guarantee from the owners. Miracle-Ear reserves the right to sell or assign these financing instruments in the future, though it is not current practice.
Performance Metrics
Total US Locations
1,588
Franchised Units
1,192
Corporate Units
396
Avg Square Footage
950
Franchising Since
1984
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Count
4
Litigation Summary
Miracle-Ear has a historical legal record that includes two governmental actions involving its predecessor, Dahlberg, Inc. In 1994 and 1995, Dahlberg, Inc. settled two related Federal Trade Commission (FTC) lawsuits concerning advertising claims for its "Clarifier" product, resulting in $2.75 million in civil penalties. Additionally, in 1994, Dahlberg, Inc. reached a voluntary compliance agreement with 36 State Attorneys General, paying $700,000 in fees and agreeing to restrictions on advertising claims for the "Clarifier" product. More recently, in 2020, a class-action lawsuit was filed against NTY Franchise Company, LLC, and its officers, including Pete Palmisano and Laura Tober, who are now Miracle-Ear personnel but were involved with NTY at the time. This lawsuit alleged misrepresentations in a business plan and false terms in a franchise agreement, which was settled in August 2021 for $400,000. Miracle-Ear itself has no pending litigation or ordinary litigation with franchisees in the last year.
Bankruptcy History
Miracle-Ear has no bankruptcy history to report.
Agreement Terms
Initial Term
5 years
Renewal Conditions
To renew their franchise agreement, Miracle-Ear franchisees must provide written notice of their intent to renew no less than 180 days and no more than 365 days before the agreement expires. If they fail to provide timely notice, they will receive a reminder, and if they still fail to respond within 30 days of the reminder, they will be considered to have elected not to renew, possibly incurring a late notice fee of up to $5,000 per week. Franchisees must also renovate and modernize their centers to meet current brand standards, cure any outstanding defaults, be in substantial compliance with the agreement, and satisfy all financial obligations to Miracle-Ear and its affiliates. They may be required to agree on a development schedule for any underdeveloped areas in their territory and sign Miracle-Ear's then-current franchise and ancillary agreements, which may have different terms (though no new initial franchise fee will be charged). Finally, franchisees must complete any required refresher training and execute a general release of claims against Miracle-Ear.
Training & Support Program
Franchisor Assistance
Miracle-Ear provides extensive support to its franchisees. Before opening, Miracle-Ear offers site selection guidelines, standard design plans (not construction drawings), initial mandatory training through a New Franchisee Business Workshop, access to proprietary software, and confidential operation manuals. During ongoing operations, Miracle-Ear continues to provide site selection guidelines for additional centers, offers refresher courses and various training programs (sales, technical, certification), and administers national marketing funds and advertising programs. Miracle-Ear also contributes to the National Marketing Fund annually and issues consumer warranties for its products. Franchisees receive ongoing business management and operational consultations, including visits from field personnel and guidance on operating issues, purchasing, and marketing programs. Technology support includes proprietary computer software, designated third-party software like Sycle.net, and potential use of an iScan office impression scanner, with a Service Desk for assistance. Franchisees must participate in an inbound centralized call center and a mandatory CRM Program for customer relationship management. Miracle-Ear also facilitates optional participation in National Account Programs, such as Amplifon Hearing Health Care, for referrals.
Initial Training Hours
34
Training Location
Franchisee's office, or another location at Miracle-Ear's discretion
Ongoing Support
Miracle-Ear provides continuous support to its franchisees after opening. This includes site selection guidelines and consultation for any additional centers. Franchisees have access to refresher courses, sales and technical training schools, and can enroll in Miracle-Ear Certification courses. Miracle-Ear administers Advertising Programs, including a National Marketing Fund to which it contributes annually, and handles consumer warranties for its products. Franchisees receive ongoing business management and operational consultations, including visits from Miracle-Ear personnel, offering guidance on operating issues, standards, purchasing, advertising, training, and administrative procedures. Technology support is provided through a Service Desk for specific software like Noah, with ongoing updates and upgrades to the computer system. Franchisees are required to participate in an inbound centralized call center and a mandatory CRM Program that includes outbound calling and multichannel customer communications. Continuing education seminars are offered for new product technologies, processes, skills training, and systems training, some of which may be mandatory for franchisees and their employees to maintain annual certification. Miracle-Ear also provides an optional license preparation course for those seeking state hearing aid dispenser licenses.
Franchise Requirements
Ideal Candidate Profile
Miracle-Ear seeks individuals or entities with strong business skills, financial capacity, and good personal character to become franchisees. If the franchisee is an individual, they are expected to directly manage and operate the centers full-time. If the franchisee is a corporation, partnership, or limited liability company, a principal owner (holding 5% or more interest) must handle direct management, or they can designate a general manager to do so. In either case, the managing individual and general manager must successfully complete Miracle-Ear's training program. While not a strict requirement for all, Miracle-Ear shows a preference for individuals with at least 12 months of experience selling hearing aids, as such experience may qualify them for a waiver of part or all of the initial franchise fee. All principal owners (5% or greater beneficial interest) must sign a personal guaranty for the franchisee's obligations.
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
retail
Owner Participation
Full-Time
Territory Type
Exclusive
Territory Size Requirements
Miracle-Ear territories are defined by specific zip codes, generally encompassing one or more counties, and are detailed in Exhibit A of the Franchise Agreement. The size of the territory varies based on the number of Miracle-Ear Centers approved for operation. Each individual approved location is assigned a "Center Footprint," determined by Miracle-Ear based on the target consumer population in that area, utilizing the most recent U.S. Census Bureau data. In 2024, the average population within a Center Footprint for franchised full-time and part-time centers was approximately 200,000 persons, though this can vary significantly depending on factors such as urbanization and regional location.
Staffing Notes
Miracle-Ear requires that each center be supervised by at least one Miracle-Ear Certified hearing care professional during all operating hours. Owners, managing principals (for entities), and designated general managers must successfully complete Miracle-Ear's initial training program. Additionally, all Front Office Associates (FOA) and Hearing Consultants who directly interact with customers are required to complete Miracle-Ear Certification training within 90 days of hire and renew it annually through an online learning management system. Miracle-Ear emphasizes compliance with staffing policies to ensure high customer service standards.