Risk Score
Pending analysis
Investment Range
$255,800 - $485,000
Franchise Fee
$30,000
Total US Locations
275
Business Summary
Miniso operates retail stores that sell stylish, affordable consumer products. Miniso stores offer a wide variety of household consumer products, beauty items, electronics, fashion accessories, and stationery under the MINISO brand to the public. Franchisees develop, own, and operate these brick-and-mortar retail stores in the United States.
Corporate History
The MINISO brand was launched globally in 2013 by founder and CEO Ye Guofu in China, quickly expanding to over 7,000 stores worldwide. Miniso Depot CA, Inc., an affiliate, began operating its first Miniso retail store in the U.S. in 2017, and by the end of 2024, it owned 262 stores through Miniso Winky Store Holdings LLC. Miniso Depot Franchisor LLC, the franchisor entity, was formed in California on February 15, 2018, specifically to offer and manage Miniso franchises in the United States. The franchisor sublicenses the Miniso trademarks and retail system from USA Miniso Depot, Inc., which in turn is licensed by Miniso Hong Kong Limited.
Financial Overview
Investment Range
$255,800 - $485,000
Franchise Fee (Low)
$30,000
Franchise Fee (High)
$30,000
Equipment Costs (Low)
$40,000
Equipment Costs (High)
$60,000
Working Capital
$15,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
Miniso Depot Franchisor LLC's financial condition, as shown in its financial statements, raises questions about its ability to provide services and support to franchisees.
Financing Details
Miniso Depot Franchisor LLC does not offer any direct or indirect financing options to its franchisees. Additionally, the franchisor does not guarantee any notes, leases, or other obligations for franchisees.
Performance Metrics
Total US Locations
275
Franchised Units
13
Corporate Units
262
Avg Square Footage
3,750
Franchising Since
2018
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
Miniso Depot Franchisor LLC has no litigation to report in Item 3 of its FDD.
Bankruptcy History
Miniso Depot Franchisor LLC has no bankruptcy history to report in Item 4 of its FDD.
Agreement Terms
Initial Term
3 years
Renewal Term
3 years
Renewal Conditions
To renew their Miniso franchise, franchisees must meet several conditions. Miniso requires them to be in full compliance with the Franchise Agreement and all other related agreements with its affiliates, and their store and equipment must meet Miniso's current specifications and standards for new or renewing franchises. Franchisees must also show they have the right to keep their store location for the entire renewal term and complete any required training. They need to provide written notice of their intent to renew between 180 and 365 days before their initial term ends, pay all outstanding amounts due to Miniso and its affiliates, and sign a general legal release. Finally, franchisees must pay a renewal fee equal to 50% of the then-current franchise fee for a new 3-year term and sign Miniso's current form of franchise agreement and any other necessary documents.
Training & Support Program
Franchisor Assistance
Miniso Depot Franchisor LLC provides franchisees with a range of assistance. Before opening, Miniso helps review and consider proposed store locations, and requires franchisees to pay a Material & Equipment Fee to its affiliate for all necessary materials, furniture, signage, computers, and sales accessories. Miniso provides design standards and specifications for store build-out, requiring approval of construction plans. Mandatory training is provided for the Designated Owner and Store Manager, and an Operations Standards Manual is loaned. The affiliate, Miniso Depot CA, Inc., supplies all branded and non-branded products either on consignment or for purchase. Miniso also provides a Grand Opening Kit with marketing materials. After opening, Miniso provides updates to the Operations Manual, approves advertising materials, and may administer a Marketing Fund and System Website. Miniso also offers additional training as needed.
Initial Training Hours
248
Training Location
Franchisor's offices in southern California or a designated Miniso store
Ongoing Support
After a Miniso store opens, Miniso Depot Franchisor LLC provides ongoing support including updates to the Operations Manual and approval of advertising materials. If established, Miniso will maintain and administer a Marketing Fund and the System Website. Miniso may also provide additional training for franchise store owners. For the initial two weeks after a store opens, Miniso and/or its affiliates may offer post-opening assistance and optional training.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Retail
Owner Participation
Supervisory
Territory Type
Non-Exclusive
Staff Count
7
Staffing Notes
Miniso Depot Franchisor LLC estimates that a Miniso store typically requires between 6 to 8 part-time employees, or alternatively 3 full-time employees. Payroll is processed every other Friday. Franchisees are solely responsible for all employee payroll, including wages, taxes, and withholdings, and for ensuring compliance with all employment laws. While Miniso requires the store manager to complete a mandatory training program, Miniso does not dictate or control labor or employment matters such as hiring, firing, or employee discipline for franchisee employees. The Designated Owner of the franchise is solely responsible for store supervision.