Maui Wowi logo

Maui Wowi Franchise

Audited Financials
Food and BeverageEst. 2008Scottsdale, AZ
www.mauiwowi.com
Financing Available

Risk Score

Pending analysis

Investment Range

$28,900 - $597,000

Franchise Fee

$24,000

Min Cash Required

$3,000

Total US Locations

80

Business Summary

Maui Wowi operates restaurants that specialize in preparing and serving fresh fruit smoothies, coffee, espresso beverages, and a variety of other food and drink items. Maui Wowi products are sold through various channels, including fixed storefronts, non-traditional locations such as malls or airports, and portable units set up at periodic events or temporary venues.

Corporate History

Kahala Franchising, L.L.C. was formed in Arizona on December 29, 2008, and is in the business of franchising quick service restaurants. The company's parent is Kahala Brands, Inc., which merged with MTY Food Group, Inc. on July 26, 2016. Following this merger, MTY Franchising USA, Inc. became the direct parent of Kahala Brands. MTY Food Group, through its various Canadian and U.S. subsidiaries, franchises over 55 different restaurant concepts. Kahala Franchising began offering Maui Wowi franchises in November 2015, after an affiliate, MW Ventures, LLC, acquired the Maui Wowi brand and associated franchising system from its predecessor, Maui Wowi Franchising, Inc. This acquisition included all intellectual property and existing franchise agreements related to the Maui Wowi brand.

Financial Overview

Investment Range

$28,900 - $597,000

Franchise Fee (Low)

$24,000

Franchise Fee (High)

$50,000

Minimum Cash Required

$3,000

Marketing %

1.5%

Equipment Costs (High)

$407,000

Working Capital

$25,000

Audited Financials

Yes

Offers Financing

Yes

Audit Opinion

Unqualified opinion

Financial Health Notes

MTY Franchising USA, Inc., the franchisor's parent company, received an unqualified audit opinion for its consolidated financial statements for the fiscal years ended November 30, 2024, and 2023, indicating that the statements present fairly in all material respects. However, the company reported a net loss of $12,556,000 for the year ended November 30, 2024, which is a change from the net income of $16,978,000 in 2023. The company maintains positive working capital, with current assets of $274,185,000 and current liabilities of $212,270,000 in 2024. In 2024, MTY Franchising USA, Inc. recorded significant impairment charges totaling $43,602,000 on its property, plant, and equipment, intangible assets, and goodwill. These impairments included a goodwill impairment of $29,685,000 related to the Papa Murphy's brand, resulting from a strategic realignment and merger of business units.

Financing Details

Maui Wowi does not generally offer direct or indirect financing to its franchisees. However, there are two specific exceptions where financing or guarantees might be provided, at the franchisor's sole discretion. First, if a landlord requires a third-party lease guarantee for a franchise location, Maui Wowi or an affiliate may agree to serve as guarantor. In this scenario, the franchisee would pay a non-refundable lease guarantee fee equal to 10% of the total guaranteed rental obligations, up to a maximum of $10,000. This fee is due upon the execution of the lease guarantee agreement. The franchisee (and their spouse, if applicable) or the principals of the franchisee entity (and their spouses) must personally guarantee the debt. Second, if a franchisee purchases an 'as-is' corporate-owned restaurant from a Maui Wowi affiliate, the franchisor may, at its sole discretion, finance up to 100% of the purchase price. The lending affiliate (either Kahala Holdings, LLC or Kahala Restaurants) will charge an annual interest rate between 0% and 12%, depending on the franchisee's creditworthiness, the amount financed, and the upfront payment. Repayment is structured in equal monthly installments over 12 to 60 months. This financing requires a first-position lien on all equipment as security, and the franchisee (or their principals/spouses) must personally guarantee the debt. Default on such financing can lead to accelerated payment obligations at an 18% interest rate, collection costs, attorney fees, franchise termination, cross-defaults, and the franchisor's right to repossess the restaurant. Franchisees waive certain legal rights, including contesting the take-back rights. If the corporate unit is leased, the franchisee will also enter into a sublease with the affiliate, with terms substantially similar to the master lease.

Performance Metrics

Total US Locations

80

Franchised Units

80

Corporate Units

0

Avg Square Footage

400

Franchising Since

2015

Agreement Terms

Initial Term

10 years

Renewal Term

10 years

Renewal Conditions

To renew, Maui Wowi franchisees must give at least 120 days' written notice before their current agreement expires. They must not be in default under their existing franchise agreement or any other agreements with Maui Wowi or its affiliates. Franchisees must also be in full compliance with the terms of their agreement and the confidential operations manual. They should not have received more than three notices of default or breach during the entire term of the agreement, nor more than two such notices during the five years immediately preceding the proposed renewal date. Additionally, franchisees must have an existing right to maintain possession of their current location or secure a suitable new one that meets Maui Wowi's minimum site requirements. They will be required to sign a new franchise agreement, which may include different terms and conditions, such as higher advertising, snack program, and technology fees. Franchisees must also agree to remodel or refurbish their operating units and upgrade their point-of-sale system to meet current system standards. Finally, they must be current on all financial obligations to Maui Wowi and its affiliates and sign a general release.

Training & Support Program

Franchisor Assistance

Maui Wowi provides comprehensive assistance to its franchisees, starting before the business opens. For Fixed Operating Units, the franchisor or its designated affiliate develops a marketing plan for grand opening and initial advertising, and offers guidance on site selection, site evaluation, lease review, construction, and project management. For Mobile Operating Units and Fixed Kiosks, information is provided on unit usage. Maui Wowi helps franchisees with ordering necessary start-up and inventory items like proprietary products, supplies, and equipment. They also offer advice on optional equipment and provide initial training and site development assistance (though franchisees are responsible for final site selection). The initial Training Program, covering fundamentals of operating the business, is provided for up to two (or three for Empire Builder) individuals at no extra cost, complemented by online training, and franchisees receive confidential Operations Manuals with operating standards. Ongoing support includes updating operating standards in the manuals and hosting mandatory annual 'Franchise Owner International Conventions' to discuss sales, operations, and advertising (with a registration fee and franchisee responsibility for travel expenses). Maui Wowi offers reasonable consultation via phone, fax, or email and may require additional training, for which a fee of $300 per person per day applies, plus travel expenses. They also conduct periodic evaluations and inspections of franchised businesses. For marketing, Maui Wowi administers an Advertising Fund, funded by a 15% fee on franchisee purchases of Maui Wowi Products and Supplies/Equipment, which is equivalent to approximately 1% to 2% of a typical smoothie or coffee's recommended sales price. The franchisor has sole discretion over these funds and may require franchisees to spend up to 3% of their gross revenues on local advertising each quarter. Technological support includes requiring franchisees to purchase, maintain, and update a designated point-of-sale (POS) system and other computer systems, ensuring PCI compliance, high-speed internet, and email access, and allowing remote access for data collection.

Initial Training Hours

88

Training Location

Scottsdale, Arizona

Ongoing Support

After opening, Maui Wowi franchisees receive continuing assistance in several key areas. The franchisor regularly updates and provides operating standards and specifications in the confidential Operations Manuals. Maui Wowi also holds mandatory annual 'Franchise Owner International Conventions' at various locations or online, offering valuable continuing education programs, though franchisees are responsible for a registration fee and all travel and living expenses. The franchisor provides reasonable amounts of samples of new advertising and promotional materials upon request, sometimes for a fee. Franchisees can also receive consultation and guidance via telephone, facsimile, or email regarding operational issues. If Maui Wowi determines that a franchisee is not operating according to brand standards, it may require additional training, which costs $300 per person per day, plus travel, meals, and accommodation expenses for the franchisor's representatives. Maui Wowi's field representatives conduct periodic evaluations and inspections of franchised businesses to ensure compliance with standards. Franchisees are also required to use and maintain designated point-of-sale (POS) and other computer systems, along with associated software maintenance and support contracts.

Franchise Requirements

Ideal Candidate Profile

Maui Wowi seeks franchisees who intend to be actively involved in the direct operation and daily management of their Maui Wowi restaurants, rather than passive investors. While not explicitly requiring prior experience, the franchisor emphasizes that successful operation depends on the franchisee's best efforts, capabilities, management, and efficient operation. Franchisees are strongly encouraged to devote a substantial amount of time to their business. The business must be personally managed with on-premises supervision by the franchisee, another partner/shareholder/member of their business, or a manager who has successfully completed the training program. Any designated manager must consistently meet Maui Wowi's criteria as a 'qualified restaurant operator,' dedicating substantial full-time efforts to supervision and conduct. Additionally, all employees in customer service roles must have sufficient literacy and fluency in English to adequately serve the public.

Industry Experience Required

No

Management Experience Required

Yes

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Hybrid

Owner Participation

Supervisory

Territory Type

Protected

Territory Size Requirements

Maui Wowi does not offer territories. Maui Wowi franchisees will not receive an exclusive territory and the franchisor reserves the right to approve other operating units in close proximity to a franchisee's operating unit. Franchisees may face competition from other franchisees, company-owned outlets, or other distribution channels or competitive brands controlled by the franchisor. For Mobile Operating Units at Events, a franchisee may operate at any event except for a Protected Event of another franchisee or an Event located in the State of Utah. A 'Protected Event' is defined by specific conditions, including obtaining a written contract, operating at the most recent occurrence, posting required information annually on the franchisor's intranet, and continuous approval, rather than a geographic territory size. For Fixed Operating Units or Mobile Operating Units at a Permanent Site, franchisees may operate at any Permanent Site, outside of the State of Utah, that has been approved in writing by the franchisor. Franchisees cannot relocate an operating unit without prior written approval. The franchisor will consider a franchisee's proximity when evaluating another franchisee's proposed Permanent Site.

Staffing Notes

Maui Wowi requires that the franchised business be personally managed with on-premises supervision by the franchisee, a partner, shareholder, or a manager who has successfully completed the training program. If a franchisee operates multiple units, it is recommended that an on-premises supervisor (Manager) who has completed the training program be assigned to each operating unit, dedicating substantial full-time effort to its supervision and conduct. This Manager must consistently meet the franchisor's criteria as a 'qualified restaurant operator.' All personnel employed in a Maui Wowi restaurant must maintain high standards of sanitation, cleanliness, and demeanor, and are required to wear a uniform or other approved clothing. Additionally, all employees whose duties involve customer service must demonstrate sufficient literacy and fluency in the English language (or the primary language of the local market) to effectively serve the public.