ManageMowed logo

ManageMowed Franchise

Audited Financials
Home ServicesEst. 2019Edmonds, WA
www.managemowedfranchising.com

Risk Score

Pending analysis

Investment Range

$114,800 - $245,800

Franchise Fee

$39,500

Min Cash Required

$10,000

Total US Locations

28

Business Summary

ManageMowed Franchising, LLC offers franchises for commercial landscape management businesses. These businesses provide recurring landscape maintenance services to customers, including lawn, bed, tree, and shrub care, as well as snow removal services. The actual work is performed by independent landscapers and vendors. ManageMowed businesses operate using a standardized system for customer acquisition and customized software. Account managers wear branded uniforms, and vendors display branded safety vests and vehicle decals. Franchisees can operate their ManageMowed business from a home office or a small commercial co-working space.

Corporate History

ManageMowed Franchising, LLC was formed on January 1, 2019, as a Washington limited liability company. The company does business under its corporate name, ManageMowed, and also uses the name Greenpoint Landscape Management. The concept for ManageMowed businesses originated earlier, with an affiliate company, Greenpoint Landscaping LLC, which opened its first ManageMowed business (then known as Greenpoint Landscape Management) in October 2006. ManageMowed Franchising, LLC began offering franchises in January 2019.

Financial Overview

Investment Range

$114,800 - $245,800

Franchise Fee (Low)

$39,500

Franchise Fee (High)

$49,500

Minimum Cash Required

$10,000

Royalty %

8%

Marketing %

2%

Equipment Costs (Low)

$4,000

Equipment Costs (High)

$8,000

Working Capital

$30,250

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

ManageMowed Franchising, LLC's financial condition, as reflected in its financial statements, calls into question the franchisor's financial ability to provide services and support to franchisees. This is explicitly highlighted as a special risk for potential franchisees to consider.

Financing Details

ManageMowed Franchising, LLC does not offer any direct or indirect financing to franchisees. The franchisor will also not guarantee any promissory notes, leases, or other obligations for franchisees.

Performance Metrics

Total US Locations

28

Franchised Units

23

Corporate Units

5

Avg Square Footage

150

Franchising Since

2019

Agreement Terms

Initial Term

15 years

Renewal Term

5 years

Renewal Conditions

To renew their ManageMowed franchise agreement, franchisees must request a business review 25 to 30 months before their initial term ends. They must be in good standing, provide written notice of their intent to renew, and comply with all agreements with ManageMowed Franchising, LLC. Franchisees are also required to renovate and modernize their ManageMowed business to meet current brand standards, fulfill qualification and training requirements for new franchisees, sign a successor franchise agreement, and provide a general release of claims. The new agreement may have materially different terms, including different fees, but will not include an initial franchise fee.

Training & Support Program

Franchisor Assistance

ManageMowed Franchising, LLC provides franchisees with pre-opening and ongoing support. Before opening, the franchisor reviews and approves the proposed business location (which can be a home office), provides specifications for vehicles, signage, and equipment, and loans the operations manual. It also offers a comprehensive training program for the Managing Owner, Account Manager, Training Director, and Assistant Account Manager, which includes web-based pre-training, a three-week workbook, and two weeks of in-person classroom and on-the-job training at its Edmonds, Washington offices or another designated facility. The franchisor also provides a recommended marketing plan template and approved materials for the initial 12-month 'Market Introduction Period', which includes mandatory use of its outbound call center for 300 hours. After opening, ManageMowed Franchising, LLC continues to administer System Account Programs and the National Brand Fund, offering marketing materials for purchase. It provides advice and written materials on business operations, names approved suppliers, and conducts periodic inspections. Franchisees must use specified computer and technology systems, including software like Microsoft Office 365, Dialpad, serviceminder, and QuickBooks. The franchisor hosts and maintains an independent webpage for each business and may require attendance at additional training programs, annual conventions, and regional meetings. ManageMowed Franchising, LLC may also provide special assistance or remedial training at the franchisee's office or headquarters for additional fees.

Initial Training Hours

90

Training Location

Edmonds, Washington

Ongoing Support

After opening, ManageMowed Franchising, LLC provides ongoing support to its franchisees through various channels. This includes providing advice and written materials on managing and operating a ManageMowed business, administering System Account Programs, and managing the National Brand Fund. The franchisor names approved suppliers and conducts periodic inspections of business operations. Franchisees' Managing Owners are required to attend annual conventions, regional meetings, and conferences, incurring registration fees and travel costs. ManageMowed Franchising, LLC may also require franchisees or their employees to attend and pass additional training programs, including classroom or web-based sessions, at their own expense. Special assistance or remedial training at the franchisee's office or headquarters may be provided upon request, for which franchisees must pay per diem training fees and travel expenses. Franchisees are also required to use ManageMowed Franchising, LLC's outbound call center during their 12-month Market Introduction Program and have the option to continue using it thereafter.

Franchise Requirements

Ideal Candidate Profile

ManageMowed seeks franchisees who possess strong business skills, financial capacity, and good personal character. Ideal candidates should meet educational, managerial, and business standards, have a good moral character, business reputation, and credit rating. They should also demonstrate the aptitude and ability to operate a ManageMowed business, potentially evidenced by prior related business experience, and have adequate financial resources and capital to fulfill their obligations. ManageMowed also looks for individuals who will diligently and honestly promote the business, exerting their best efforts.

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Home-Based

Owner Participation

Full-Time

Territory Type

Protected

Staff Count

2

Territory Size Requirements

ManageMowed Franchising, LLC defines territories based on contiguous zip code regions containing a minimum of 4,000 commercial properties. Territories are capped at a maximum of 6,000 commercial properties. The number of commercial properties is determined using demographic reports from CoStar. Franchisees are not provided with a list of the specific commercial properties used to create their territory.

Staffing Notes

ManageMowed Franchising, LLC requires franchisees to maintain a competent, trained staff with sufficient numbers to serve customers. Key required positions include an Account Manager, a Training Director, and an Assistant Account Manager. These individuals must complete the franchisor's training program. Franchisees are responsible for all employment decisions, including hiring, firing, training, and compliance with labor laws. ManageMowed Franchising, LLC also requires franchisees to maintain a network of independent Vendors to provide landscape maintenance services, training them to ensure brand and customer service standards are met.