Maid Brigade Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$120,300 - $149,000
Franchise Fee
$27,000
Min Cash Required
$95,000
Total US Locations
346
Business Summary
Maid Brigade operates a business that provides supervised team cleaning services for homes and light commercial properties. Franchisees also offer proprietary and other household products for sale under the MAID BRIGADE® trade name. The business focuses on middle- to upper-income households, offering services like dusting, mopping, and vacuuming, typically performed by a two-person team.
Corporate History
Maid Brigade, Inc. (the Predecessor) was incorporated in Delaware on February 8, 1982, and founded the Maid Brigade franchise system, beginning to offer franchises in June 1984. MB Franchise Holdings, Inc. (the current franchisor) was incorporated in Georgia on May 19, 2020, initially as a wholly owned subsidiary of Maid Brigade, Inc. MB Franchise Holdings, Inc. was formed to own and operate two Maid Brigade home cleaning businesses in Florida and Tennessee. On September 30, 2024, MB Franchise Holdings, Inc. merged with its Predecessor, Maid Brigade, Inc., and is now the surviving entity and the franchisor of the entire Maid Brigade franchise system.
Financial Overview
Investment Range
$120,300 - $149,000
Franchise Fee (Low)
$27,000
Franchise Fee (High)
$40,700
Minimum Cash Required
$95,000
Royalty %
6.9%
Marketing %
2%
Equipment Costs (Low)
$2,500
Equipment Costs (High)
$5,000
Working Capital
$35,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
Maid Brigade's financial statements have received an unqualified audit opinion, indicating they present fairly the financial position. The company has reported consistent net income over the past three fiscal years, with $1,267,963 in 2023, $1,954,524 in 2022, and $2,259,610 in 2021. Cash and cash equivalents stood at $597,121 at the end of 2023. No substantial doubt about the company's ability to continue as a going concern was raised by the auditors. The company also benefited from Paycheck Protection Program loan forgiveness and Employee Retention Credit in prior years.
Financing Details
Maid Brigade does not offer any direct or indirect financing to its franchisees and does not guarantee any notes, leases, or other obligations. However, upon request, Maid Brigade can refer qualified candidates to third-party companies that may be able to assist with financing.
Performance Metrics
Total US Locations
346
Franchised Units
322
Corporate Units
24
Avg Square Footage
650
Franchising Since
1984
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
Maid Brigade has no litigation required to be disclosed in this Franchise Disclosure Document.
Bankruptcy History
Maid Brigade has no bankruptcy information required to be disclosed.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew their franchise agreement, Maid Brigade franchisees must provide written notice between six and nine months before the current term ends. They must be in full compliance with the agreement throughout the initial term and remain so at renewal. Franchisees are required to sign Maid Brigade's then-current standard franchise agreement, which may include different terms for royalties, advertising fees, sales quotas, and term length, though the territory boundaries will stay the same, and new fees will not exceed those imposed on similar renewing franchisees. A renewal fee and a general release of claims against Maid Brigade and its affiliates must also be signed.
Training & Support Program
Franchisor Assistance
Before opening, Maid Brigade helps with selecting the operating territory and provides a Start-Up Team for Pre-Opening Training, business planning, and opening preparations. They offer training (phone, web-based, in-person at designated locations, and visits to existing franchises), an initial package of materials, and access to their confidential operations manual and proprietary software. After opening, Maid Brigade provides ongoing support through a toll-free number and email, offers 'Blastoff Training' at the franchisee's office for setup and initial maid team training, assists with local advertising strategies during the first year, and assigns a dedicated support person for operational guidance, purchasing, and marketing. Franchisees can also participate in group purchasing programs and receive advice on pricing. Maid Brigade also holds a mandatory annual franchise conference for additional training and networking.
Initial Training Hours
105
Training Location
Franchisee's home, virtual, franchisee's office, and existing franchisee's office
Ongoing Support
Maid Brigade provides ongoing support including a toll-free number and email support from experienced staff for planning, hiring, training, marketing, insurance, and computer systems. They offer 'Blastoff Training' at the franchisee's office, assistance in managing local advertising requirements during the first year, and dedicate a support person for operational guidance, marketing program implementation, and evaluating service quality. Franchisees can also participate in group-purchasing programs, receive pricing guidance, and are indemnified for proper use of marks. Attendance at a mandatory annual franchise conference/leadership summit, which includes educational workshops and speakers, is also part of the ongoing support.
Franchise Requirements
Ideal Candidate Profile
Maid Brigade is looking for individuals who seek an active, rather than passive, investment. Ideal candidates must be willing to directly supervise the franchised business, although they may hire a manager or management team to assist, subject to Maid Brigade's approval. Franchisees are expected to instruct and supervise their employees and actively promote and develop the business.
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Commercial
Owner Participation
Supervisory
Territory Type
exclusive
Territory Size Requirements
Maid Brigade franchise territories are defined by the number of "Qualified Households." A standard territory for an initial franchise fee of $40,700 includes 30,000 qualified households. Mid-size market franchises (offered since 2023) have approximately 20,000 qualified households for a fee of $27,000. Additional households can be purchased for $1 each. A "Qualified Household" is defined as a household with an estimated annual income exceeding $100,000, which Maid Brigade determines in its reasonable business judgment. The geographic size of these territories varies, ranging from several counties in rural areas to a portion of a city in densely populated urban areas.
Staffing Notes
Maid Brigade requires franchisees to conduct business with supervised cleaning teams, typically consisting of two employees per customer's home. Franchisees are solely responsible for hiring, training, and compensating all employees. This includes performing background checks on all applicants to ensure they meet high standards of honesty and integrity. All management employees must either complete Maid Brigade's training program or be trained by the franchisee to the franchisor's satisfaction. Maid Brigade must consent in writing to the employment of all management personnel before they assume their roles, and these managers must sign a non-disclosure/non-compete agreement. Franchisees are also required to place sufficient employment advertising as deemed appropriate by Maid Brigade for their operating territory. The company also offers additional, voluntary training programs for staff.