Lil' Kickers logo

Lil' Kickers Franchise

Audited Financials
Child & Youth ServicesEst. 1999Redmond, WA
www.lilkickers.com/lil-kickers-franchising/

Risk Score

Pending analysis

Investment Range

$24,450 - $64,435

Franchise Fee

$15,000

Total US Locations

91

Business Summary

Lil' Kickers Inc. offers franchises to operate children's soccer programs called "Lil' Kickers". These programs provide soccer classes, clinics, camps, parties, and other events for children aged 1 through 12. Franchisees use a system based on child development principles, incorporating specific advertising, marketing, information systems, and quality standards designed by Lil' Kickers Inc. The franchise offers two main program types: traditional Lil' Kickers Programs, which typically include an exclusive operating area, and Micro Lil' Kickers Programs, designed for smaller markets and operating without a protected territory.

Corporate History

The Lil' Kickers child development soccer program itself began in 1999 as an offering of Arena Sports, Inc. Lil' Kickers Inc. was formally established as a Washington corporation, initially as Lil' Kickers LLC, on October 29, 2007. The company later changed its name to Lil' Kickers Inc. on December 7, 2015. Lil' Kickers Inc. operated as a wholly-owned subsidiary of Arena Sports, Inc. until January 1, 2016. Arena Sports continues to own and operate company-owned Lil' Kickers Programs. Lil' Kickers Inc. began offering franchises in the United States on June 16, 2008. An affiliate, Lil' Strikers Franchising, Inc., has been offering similar Lil' Strikers franchises in Canada since 2010. Prior to franchising, Arena Sports had offered licenses for similar programs between 2002 and 2008, which have since been assigned to Lil' Kickers Inc.

Financial Overview

Investment Range

$24,450 - $64,435

Franchise Fee (Low)

$15,000

Franchise Fee (High)

$25,000

Royalty %

9%

Equipment Costs (Low)

$6,900

Equipment Costs (High)

$16,500

Working Capital

$5,000

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

Lil' Kickers Inc. receives an unqualified audit opinion, meaning its financial statements are presented fairly in all material respects. The company operates as an S-Corporation, so taxable income is reported on shareholders' returns rather than being subject to corporate income tax. Lil' Kickers Inc. is a guarantor of debt for a related party, Arena Sports, Inc., for approximately $17.4 million as of December 31, 2024. Additionally, Lil' Kickers Inc. has commitments to vendors to purchase unsold branded merchandise and equipment, totaling about $415,000 as of December 31, 2024, although management believes it is unlikely these purchases will be required.

Financing Details

Lil' Kickers Inc. does not offer any direct or indirect financing to its franchisees. Franchisees are responsible for securing their own funding for the business. Lil' Kickers Inc. also explicitly states that it does not guarantee any financial obligations made by its franchisees.

Performance Metrics

Total US Locations

91

Franchised Units

85

Corporate Units

6

Franchising Since

2008

Agreement Terms

Initial Term

5 years

Renewal Term

5 years

Renewal Conditions

To renew their franchise agreement, Lil' Kickers Inc. franchisees must have fully complied with all material provisions of the Franchise Agreement, hold the right to possess an approved location for the duration of the successor term, and have satisfied all financial obligations to Lil' Kickers Inc. They must not be in default of any agreement. Franchisees are also required to sign Lil' Kickers Inc.'s then-current franchise agreement, which may contain materially different terms, and comply with any updated qualifications and training requirements. Additionally, a general release of claims against Lil' Kickers Inc. and its affiliates must be signed, unless prohibited by state law.

Training & Support Program

Franchisor Assistance

Lil' Kickers Inc. provides extensive support to its franchisees both before and after opening. Before opening, Lil' Kickers Inc. assists with site approval, designates the territory, and provides a list of required equipment and supplies, which it may also sell to the franchisee. It offers an initial training program for the Designated Manager and other representatives, though franchisees cover travel and lodging expenses. Lil' Kickers Inc. also grants access to confidential operating manuals, helps with the initial setup of program management software, and conducts initial marketing services for a fee. Any proposed advertising materials from the franchisee require prior approval. After opening, Lil' Kickers Inc. offers general advice and guidance through telephone, email, and newsletters. It provides information on supply sources and may negotiate bulk purchase rates. Marketing fees are used to purchase online ad campaigns and generate analytics reports. Franchisees receive one on-site visit from a trainer in their first year (with travel/lodging costs covered by the franchisee) and must send an employee to an annual Coordinator Training session for a fee. Additional training and consultation are available at an hourly rate. Lil' Kickers Inc. also provides system improvements and modifications to the manuals (at the franchisee's cost) and continues to sell required equipment and inventory. Franchisee locations are included in Lil' Kickers Inc.'s lists, directories, and website.

Initial Training Hours

42

Training Location

Corporate headquarters in Seattle, WA

Ongoing Support

After opening, Lil' Kickers Inc. provides ongoing support through periodic general advice and guidance via phone, email, and newsletters. It allocates marketing fees to purchase online ad campaigns and generate analytics reports for the franchisee. Franchisees are entitled to one on-site visit from a trainer during their first year of operation, although they must cover the trainer's travel and lodging expenses. Lil' Kickers Inc. offers twice-yearly Coordinator Training sessions, and franchisees are required to send one employee annually after their first year, for which an annual fee applies. Additional training, marketing, or management consultation services are available upon request at Lil' Kickers Inc.'s then-current hourly rates or other specified terms. Lil' Kickers Inc. also makes system improvements and modifications to its operating manuals available to franchisees, who are responsible for the associated costs.

Franchise Requirements

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Hybrid

Owner Participation

Supervisory

Territory Type

Limited

Territory Size Requirements

Lil' Kickers Inc. typically defines a franchise territory as an area encompassing approximately a 10-minute driving radius around the franchisee's approved arena or facility. This radius may be reduced if other Lil' Kickers Programs are already operating nearby. For Micro Lil' Kickers Programs, the territory is non-exclusive and does not have a stated minimum size.

Staffing Notes

The franchised business must always be under the direct, full-time supervision of a Designated Manager. This Designated Manager is required to complete Lil' Kickers Inc.'s initial training program to its satisfaction before the business opens. If there is a change in Designated Manager, the new manager must complete the initial training within 120 days of their appointment, and the franchisee is responsible for associated costs. Franchisees are solely responsible for hiring and training all other employees and management staff. After the first year of operation, at least one representative, such as the Designated Manager, a program coordinator, or an owner/officer, must attend a yearly Coordinator Training for continuing education, for which there is an annual fee.