Let Mommy Sleep Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$38,629 - $58,279
Franchise Fee
$14,500
Total US Locations
12
Business Summary
Let Mommy Sleep Franchising offers businesses the opportunity to operate a postpartum and newborn care service. Franchisees manage a team of nurses and care providers who offer nurturing care to newborns and support to their parents in clients' homes. Services also include hotel childcare, in-home instructional classes, postpartum visits, and newborn care classes both online and in person.
Corporate History
Let Mommy Sleep Franchising, LLC was formed in 2013 by Denise Stern but remained inactive until August 2017 when it began offering franchises under the name Let Mommy Sleep Franchising. An affiliate, Let Mommy Sleep, LLC, was founded in September 2010 by Denise Stern and operated a similar business in Northern Virginia, Washington D.C., and parts of Maryland until 2021 when it was sold. This affiliate initially offered two franchises, which were later assigned to Let Mommy Sleep Franchising, LLC.
Financial Overview
Investment Range
$38,629 - $58,279
Franchise Fee (Low)
$14,500
Franchise Fee (High)
$29,000
Royalty %
4%
Equipment Costs (Low)
$500
Equipment Costs (High)
$2,000
Working Capital
$10,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
Let Mommy Sleep Franchising has an accumulated members' deficit of ($100,081) as of December 31, 2023, indicating that distributions and losses have exceeded capital. The company's total assets of $46,078 are less than its total current liabilities of $49,530, though current liabilities primarily consist of unearned contract liabilities (deferred franchise fees). The Illinois Attorney General's Office has imposed a deferral requirement on initial franchise fees for Illinois franchisees due to concerns about the franchisor's financial condition.
Financing Details
Let Mommy Sleep Franchising does not offer any direct or indirect financing to its franchisees. Additionally, it does not guarantee any notes, leases, or other obligations for its franchisees.
Performance Metrics
Total US Locations
12
Franchised Units
12
Corporate Units
0
Franchising Since
2017
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
Let Mommy Sleep Franchising has no litigation to report in Item 3 of its FDD.
Bankruptcy History
Let Mommy Sleep Franchising has no bankruptcy history to report for the franchisor or its management.
Agreement Terms
Initial Term
5 years
Renewal Term
5 years
Renewal Conditions
To renew, Let Mommy Sleep Franchising franchisees must provide written notice, comply with all material provisions of their agreement, ensure their equipment and supplies meet current standards, have their Operating Manager complete new training, pay a renewal fee equal to 35% of the then-current initial franchise fee, sign a new franchise agreement (which may have different terms), and execute a general release of claims.
Training & Support Program
Franchisor Assistance
Let Mommy Sleep Franchising assists franchisees before opening by approving their business location, providing an initial training program, granting rights to a protected territory, and offering access to a Franchise Operations Manual. It also promotes new openings on its national social media platform. After opening, Let Mommy Sleep Franchising provides ongoing guidance and training, modifies system standards, offers advertising and promotional materials for duplication, and updates the operations manual. It maintains a website with personalized sections for local franchisees and may implement customer satisfaction surveys. Franchisees also receive ongoing assistance through weekly conference calls, phone calls, and emails.
Initial Training Hours
36
Training Location
Manassas, Virginia or virtual
Ongoing Support
After opening, Let Mommy Sleep Franchising provides ongoing guidance and assistance through periodic emails, telephone communications, and on-site or Zoom visits. Franchisees receive updates to the Franchise Operations Manual and advertising materials. The franchisor also maintains a website with a personalized local section for each franchisee and may require customer satisfaction surveys to monitor service quality. The training team is available for regular telephone conversations and on-site visits (for a fee plus travel expenses). Let Mommy Sleep Franchising may also offer additional, sometimes mandatory, training programs for franchisees and their staff, and conducts reviews every six months after the initial three-month review.
Franchise Requirements
Ideal Candidate Profile
Let Mommy Sleep Franchising seeks franchisees who will serve as an Agency Director, directly managing and supervising the day-to-day operations of the business. This role involves forming and managing a team of nurses and newborn care providers, communicating with the public, and promoting the business. Ideal candidates are those capable of managing a service-based business focused on providing high-quality care to newborns and support to parents, particularly families with disposable income.
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Hybrid
Owner Participation
Hands-On
Territory Type
Exclusive
Territory Size Requirements
Let Mommy Sleep Franchising defines its territories using contiguous zip codes, street boundaries, city boundaries, or county boundaries. A typical protected territory must contain at least 200,000 households, based on the latest U.S. Census data. The boundaries of the territory remain fixed, regardless of future population changes.
Staffing Notes
Let Mommy Sleep Franchising requires franchisees to designate an Agency Director, who may be the franchisee or an approved manager, responsible for daily oversight. Other management roles include an Office Manager and a Recruiter/Caregiver Trainer, with one person potentially holding multiple roles. Franchisees are responsible for hiring and compensating all employees and vendors, and must conduct background checks. All management personnel need to complete initial training and sign a Confidentiality and Non-Competition Agreement. Caregivers must be appropriately licensed and certified (e.g., Registered Nurses, Certified Nursing Assistants, Licensed Practical Nurses, or Newborn Care Providers) and have current vaccinations, with exceptions for non-clinically licensed caregivers with at least five years of newborn/infant care experience. Franchisees are responsible for vetting caregivers and ensuring they have the necessary training and experience upon hire.