Kid to Kid logo

Kid to Kid Franchise

Audited Financials
RetailEst. 1992North Salt Lake, UT
www.kidtokidfranchise.com

Risk Score

Pending analysis

Investment Range

$326,502 - $587,302

Franchise Fee

$25,000

Min Cash Required

$50,000

Total US Locations

97

Business Summary

Kid to Kid franchises the right to use its brand name and system to operate retail stores. These stores specialize in selling high-quality used and new brand name clothing, accessories, toys, and equipment for children and expecting mothers. Kid to Kid emphasizes customer value by purchasing used merchandise directly from customers in the local community and then selling these items at a significant discount compared to new merchandise.

Corporate History

Kid to Kid Franchise System, LLC was officially organized on July 15, 2022, in Delaware. Its predecessor, Kid to Kid Franchise System, Inc. (originally named Kidstuff Franchise System, Inc.), was organized on November 19, 1993, and began offering franchises in March 1994, with stores having been owned or managed by a related party since 1992. The current Kid to Kid entity acquired the franchise assets on September 30, 2022, through a series of transactions involving BaseCamp Parent, LLC, BaseCamp Franchise Holdings, LLC, and BaseCamp Franchising, LLC, which are its parent companies. Kid to Kid began offering its current franchise system in October 2022.

Financial Overview

Investment Range

$326,502 - $587,302

Franchise Fee (Low)

$25,000

Franchise Fee (High)

$25,000

Minimum Cash Required

$50,000

Royalty %

5%

Marketing %

0.5%

Equipment Costs (Low)

$138,502

Equipment Costs (High)

$295,302

Working Capital

$53,750

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

BaseCamp Franchise Holdings, LLC, the parent company of Kid to Kid, provides audited consolidated financial statements. The independent auditor has issued an unqualified opinion, meaning the financial statements present fairly, in all material respects, the company's financial position. While the company reported net losses of $1,766,402 in 2024 and $2,438,512 in 2023, it generated positive net cash from operating activities, with $4,795,096 in 2024 and $4,163,313 in 2023. The company also has substantial member's equity and no going concern issues were noted by the auditors.

Financing Details

Kid to Kid does not offer direct financing to its franchisees. However, its affiliate, BaseCamp Franchising, LLC, may offer loans for furniture, fixtures, and equipment. These loans do not require a down payment but include a $500 upfront documentation fee. The annual interest rate for these loans ranges from 15% to 20%, compounded monthly, with repayment terms available over 12, 24, or 36 months. Payments are automatically withdrawn from the franchisee's account on the 20th day of each month. For example, a $25,000 loan at 18% interest over 24 months would incur monthly payments of $1,248.10. BaseCamp secures these loans with a security interest in the assets being financed and requires a personal guarantee from the franchisee and their spouse or domestic partner.

Performance Metrics

Total US Locations

97

Franchised Units

78

Corporate Units

19

Avg Square Footage

4,500

Franchising Since

2022

Agreement Terms

Initial Term

10 years

Renewal Term

5 years

Renewal Conditions

To renew their franchise agreement, Kid to Kid franchisees must submit a written request at least six months before their current term ends. They must demonstrate that they are in good standing, meaning they have not been repeatedly in default and are not currently in default of any agreement with Kid to Kid or its affiliates, and all accounts must be current. Franchisees will need to sign the then-current version of the franchise agreement, which may have different terms and fees. They must also pay a renewal fee equal to 25% of the initial franchise fee, renovate and redecorate their store to meet current brand standards within two months of renewal, sign a general release, and attend a Refresher Training if deemed necessary by Kid to Kid. Additionally, franchisees owning other Kid to Kid or affiliated resale stores must update all their franchise agreements to the most current terms.

Training & Support Program

Franchisor Assistance

Kid to Kid provides extensive support to its franchisees. Before opening, the franchisor assists with site selection and lease negotiation, consults with architects and contractors for store design and build-out, and provides detailed specifications for fixtures, equipment, and supplies. Franchisees receive 4 days of in-person training at the corporate office in North Salt Lake, UT, and a 6-day, 50-hour internship at an approved Kid to Kid store, covering various operational aspects. A New Store Lead from BaseCamp also provides dedicated support throughout the opening process, including on-site assistance for the grand opening of a franchisee's first store. After opening, Kid to Kid offers ongoing support, including assistance with product and service familiarization, access to training materials for staff, guidance on implementing system modifications, and POS-related computer technical support from its affiliate BaseCamp (if the Computer Support Fee is paid and standards are met). Franchisees also receive help with purchasing and pricing strategies and administrative, operational, bookkeeping, accounting, reporting, and inventory control procedures. Kid to Kid may require refresher training if a store's sales fall below the system average for two consecutive years, and regularly holds annual and regional conferences and performance groups to discuss operational issues.

Initial Training Hours

101

Training Location

Corporate office in North Salt Lake, UT and Salt Lake City, UT area Kid to Kid stores

Ongoing Support

After opening, Kid to Kid franchisees receive ongoing assistance from the franchisor. This includes help familiarizing themselves with product characteristics and features, and access to training materials and best practices for their managers and employees. Kid to Kid also provides support for implementing system modifications and offers POS-related computer technical support through its affiliate BaseCamp, provided a monthly Computer Support Fee is paid and specific system standards are met. Franchisees can also get assistance with purchasing and pricing strategies, as well as administrative, operational, bookkeeping, accounting, reporting, and inventory control procedures. Kid to Kid may require franchisees to attend Refresher Trainings if their sales consistently fall below the system average, and offers annual and regional conferences and performance groups to discuss operational issues and best practices.

Franchise Requirements

Ideal Candidate Profile

Kid to Kid is looking for franchisees who possess financial capacity, organizational ability, and marketing experience. Ideal candidates should demonstrate an interest in promoting the Kid to Kid brand and goodwill, along with a strong desire and commitment to meet performance standards in areas such as sales, promotion, personnel, training, financing, and payment of obligations. For the first six months after a store opens, or upon taking ownership after a transfer, the franchisee (if an individual) or a person owning at least 10% of the entity must directly supervise and work in the store full-time. After this initial period, or when opening additional stores, a trained owner or manager must directly manage the business on-site, with Kid to Kid recommending continuous owner presence.

Industry Experience Required

No

Management Experience Required

Yes

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

retail

Owner Participation

full-time

Territory Type

protected

Territory Size Requirements

Kid to Kid defines its development areas and protected territories as a circular area. The size is determined as the lesser of a 5-mile radius or an area with a minimum residential population of 100,000 people. These territories are measured using mapping software and consider factors such as the local market, competition, and natural barriers.

Staffing Notes

Kid to Kid franchisees are solely responsible for hiring, training, and managing all store employees (Associates), including making decisions on employment terms, scheduling, benefits, compensation, and termination. Franchisees must ensure Associates are competent in sales, familiar with products, and adhere to prescribed training standards and procedures. Associates must uphold high standards of professionalism, service, and courtesy, and be attired as specified in the Training and Operations Tools. New employees must be registered on the BaseCamp Training Portal to complete required modules. Franchisees must have written agreements with all Associates, partners, and immediate non-minor family members that include confidentiality clauses for proprietary and marketing information, non-competition covenants (as modified for individuals), and provisions for termination upon expiration of the franchise agreement or relationship. Passwords and system access must be deactivated for terminated Associates. For the first six months of operation, an individual franchisee or a 10% owner of a corporate franchisee must directly supervise the business full-time on-site. After this period, or for additional stores, a trained owner or manager must directly manage the business on-site, with Kid to Kid recommending consistent owner presence.