Risk Score
Pending analysis
Investment Range
$182,430 - $335,697
Franchise Fee
$35,000
Min Cash Required
$150,000
Total US Locations
744
Business Summary
Keller Williams Realty, LLC operates a distinctive business system centered on providing real estate brokerage services through its Market Centers. The Keller Williams Realty business system focuses on attracting and supporting real estate brokers and salespersons, known as Associates, through methods like recruitment, uniform standards, training, consulting, and various programs such as the Associate Leadership Council, Keller Williams University, and a profit-sharing plan. Keller Williams Realty franchisees establish and operate these Market Centers, which are physical locations for brokering real estate sales, and may also open Business Centers that function as branches of the Market Centers. The system also includes advertising and promotional programs to support its network of Market Centers.
Corporate History
Keller Williams Realty, LLC was initially organized as a Texas corporation on December 21, 1994, and later converted into a limited liability company on February 28, 2025. The company began offering and selling franchises for its KELLER WILLIAMS® Market Centers on November 22, 1995. Before this, its predecessor, Keller Williams, Inc. Realtors, offered franchises from October 1987 until transferring all related agreements and assets to Keller Williams Realty, LLC. Over the years, Keller Williams Realty has expanded its offerings, launching KW Marketplace in August 2019 as an online store for its Associates and franchisees. In November 2021, it introduced KSCORE in partnership with Kaplan Real Estate Education for aspiring and current real estate agents, followed by KW Prep in December 2021, a training program for new agents. In March 2025, Keller Williams Realty acquired Rellek Publishing Partners, Ltd., which supplies educational and training content. The company also restructured its international franchising in 2025, with KW Worldwide becoming a wholly-owned subsidiary.
Financial Overview
Investment Range
$182,430 - $335,697
Franchise Fee (Low)
$35,000
Franchise Fee (High)
$35,000
Minimum Cash Required
$150,000
Royalty %
6%
Marketing %
0.5%
Equipment Costs (Low)
$45,000
Equipment Costs (High)
$160,000
Working Capital
$112,500
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
The franchisor's financial condition, as noted on the special risks page, raises questions about Keller Williams Realty, LLC's ability to provide services and support to its franchisees. The financial statements also disclose a significant $70 million contingent loss recorded in 2023 due to antitrust class action lawsuits, with $50 million paid by the end of 2024 and remaining payments due in 2026 and 2027. Additionally, subsequent to the financial statement date, Keller Williams Realty, LLC entered into a significant investment agreement with Stone Point Capital on March 5, 2025. This investment led to the repayment of existing debt and the establishment of a new syndicated credit agreement, including a $300 million term loan and a $50 million revolving credit facility, with the full financial impact yet to be determined.
Financing Details
Keller Williams Realty, LLC does not offer any direct or indirect financing to its franchisees. Additionally, it does not guarantee any of their notes, leases, or other financial obligations.
Performance Metrics
Total US Locations
744
Franchised Units
733
Corporate Units
11
Avg Square Footage
2,000
Franchising Since
1995
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
29
Litigation Summary
Keller Williams Realty, LLC is currently involved in several pending lawsuits. A significant portion involves class action antitrust lawsuits, including the Christopher Moehrl, Joshua Sitzer, and various "Moehrl copycat" cases (e.g., Gary Bauman, Shauntell Burton, QJ Team, Christina Grace, Julie Martin, Daniel Umpa, Willsim Latham, Dalton K. Jensen) filed by home sellers. These allege that Keller Williams and other real estate brokerage franchisors conspired to inflate buyer brokers' commissions. While Keller Williams has reached a $70 million nationwide settlement in the Sitzer case, which resolves many of these copycat claims, the settlement is under appeal. A separate buyer class action, Judah Leeder, also alleging antitrust violations, is ongoing, though its Sherman Act claim was dismissed, state claims continue. Additionally, Keller Williams faces multiple distinct lawsuits involving former executives and franchisees, such as John Davis (two separate litigations alleging fraud, breach of contract, RICO, and Sherman Act violations), Colleen L. Basinski (tortious interference), and Paul Morris (intentional tort, unfair competition). Many of these cases are currently compelled to arbitration and stayed. Other pending cases include Matthew Fetick (RICO, fraudulent misrepresentation), Vicki Coffey (Telephone Consumer Protection Act violations), and Renee Montalbano (respondeat superior). Keller Williams Realty states it will vigorously defend against these matters. Keller Williams Realty, LLC has concluded several litigations. In May 2024, Eric Delgado's claims were dismissed with prejudice following a settlement related to an ownership transfer. Inga Dow's claims against Keller Williams Realty and Gary Keller were dismissed with prejudice in September 2023 after a settlement. The company also resolved several class action lawsuits alleging Telephone Consumer Protection Act (TCPA) violations (e.g., Beverly DeShay, Danna St. John, Brian Hayhurst, Bruce Wright), agreeing to a $40 million settlement in the DeShay case that was given final approval in April 2023, with payments extending into 2025. Other individual TCPA cases (James Havassy, Wayne Garvey, Dr. Jeff Isaacs, Jerri L. Moulder P.C., Mauricio Cardero, Mark Ortega) were dismissed with prejudice after settlements. Additionally, Jerri L. Moulder P.C.'s class action concerning profit-sharing plan changes was dismissed after the changes were repealed and a settlement was reached. An arbitration with DRO L.A. LP regarding a regional representative agreement was also dismissed after a settlement in 2024. Keller Williams did not file any royalty collection or other suits against its market center franchisees during its previous fiscal year.
Bankruptcy History
Keller Williams Realty, LLC has no bankruptcy history that is required to be disclosed in its Franchise Disclosure Document.
Agreement Terms
Initial Term
5 years
Renewal Term
10 years
Renewal Conditions
To renew a Keller Williams Realty Market Center franchise, franchisees must meet several conditions. They must have fully complied with the terms of their expiring franchise agreement throughout its duration and provide written notice of their intent to apply for a new agreement between 210 and 365 days before the current term ends. The Market Center must have consistently made Profit Sharing Contributions in at least four out of every five consecutive months during the 24 months prior to the term's end, and must have been continuously managed by an approved Operating Principal and Team Leader. Franchisees are required to repair and update their equipment and premises to reflect current system standards, ensure they are not in default of any agreements with Keller Williams Realty or its affiliates, and maintain the right to occupy their approved location. They must pay a fee equal to 10% of the then-current initial franchise fee for new franchisees or $5,000, whichever is less. Additionally, franchisees must sign the then-current form of franchise agreement, which may contain different terms, at least 90 days before the current agreement expires, and also execute a general release of claims. All key personnel (Operating Principal, Team Leader, Market Center Administrator, and Franchisee's Principals) must meet current qualification and training requirements. The franchisee's group must demonstrate diligent efforts in developing the Market Center, and the Operating Principal and Franchisee's Principals must authorize background and credit checks. Finally, all Franchisee's Principals must meet Keller Williams Realty's current subjective and objective criteria for new franchisees, and the franchisee must provide five years of financial statements for the Market Center.
Training & Support Program
Franchisor Assistance
Keller Williams Realty, LLC provides comprehensive assistance to its franchisees, both before and after their Market Centers open. Before opening, the franchisor offers advisory assistance and training for management personnel, licenses the Brand Standards Manuals, provides the MC Operating Software with maintenance services, and supplies a list of approved suppliers. For ongoing operations, Keller Williams Realty offers continuous advisory assistance, additional training courses and seminars, and research data related to Market Center services. It also maintains and administers a Profit Sharing Plan, supports Associate Leadership Councils, and may establish and administer advertising funds and cooperatives. Regular reviews and inspections of Market Center operations are conducted to uphold quality standards. Additionally, Keller Williams Realty organizes annual conventions for franchisees, and may assign leaders to offer targeted support, consulting, and coaching to Regional Directors to enhance agent count, royalty growth, and Market Center profitability.
Initial Training Hours
27
Training Location
Austin, TX
Ongoing Support
After opening, Keller Williams Realty franchisees receive continuous advisory assistance and access to additional courses, seminars, and training programs as deemed appropriate by Keller Williams Realty, LLC. The franchisor also provides relevant research data related to Market Center services. Keller Williams Realty maintains and administers a Profit Sharing Plan and supports Associate Leadership Councils for franchisee input. The company may also establish and administer advertising funds and cooperatives. Regular reviews and inspections of Market Center operations are conducted to uphold quality standards. Additionally, Keller Williams Realty organizes annual conventions for franchisees, and may assign leaders to offer targeted support, consulting, and coaching to Regional Directors to enhance agent count, royalty growth, and Market Center profitability.
Franchise Requirements
Ideal Candidate Profile
Keller Williams Realty, LLC seeks franchisees who are business-minded individuals with strong personal character and significant financial capacity, as the franchisor relies on these attributes. The ideal candidate must form a new business entity solely for operating a Market Center and must designate an Operating Principal who is a duly licensed real estate broker (unless other services are secured), possesses substantial authority and control over daily management, and dedicates significant time and effort to supervision. This Operating Principal, along with the Team Leader and Market Center Administrator, must meet specific qualifications, criteria, and training requirements. Generally, Keller Williams Realty looks for individuals with relevant experience, a history of compliance with laws, strong financial resources, good skills, integrity, education, and other positive character qualities.
Industry Experience Required
Yes
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Commercial
Owner Participation
Supervisory
Territory Type
Limited
Staff Count
3
Territory Size Requirements
Keller Williams Realty defines its franchise territories, called "Awarded Areas," by encompassing a portion of a city, county, or unincorporated area. The initial boundaries are determined based on the historical annual gross sales of residential real estate brokers in that specific area. Keller Williams Realty aims to award territories that do not exceed an annual sales potential equivalent to the average sales price of residential property multiplied by 1,000 sold units within the preceding 12 months, as reported by the local Multiple Listing Service (MLS). Territories are described using physical boundaries like streets, highways, or county lines. The franchisor reserves the right to adjust the size of an Awarded Area if it is found to exceed this sales potential, but no adjusted territory will have an annual sales potential of less than the average sales price of residential property multiplied by 1,000 sold units based on MLS data.
Staffing Notes
Keller Williams Realty Market Centers require a core leadership team consisting of an Operating Principal, a Team Leader, and a Market Center Administrator. The Operating Principal must be a licensed real estate broker (unless other services are secured), have significant authority over daily operations, and dedicate substantial effort to supervision and management. The Team Leader is primarily responsible for Associate recruitment, training, and consulting, dedicating substantial energy to management and development without engaging in real estate sales or other business activities. The Market Center Administrator assists the Team Leader with daily administrative and financial functions and also must not engage in real estate sales or other business activities. The same individual cannot serve as both Operating Principal and Team Leader for the same Market Center. These key personnel are required to attend initial and ongoing training. The franchisor states that additional office personnel are not initially required for the operation of a Market Center.