Keller Williams Realty logo

Keller Williams Realty Franchise

Audited Financials
Real EstateEst. 1994Austin, TX
www.kw.com

Risk Score

Pending analysis

Investment Range

$182,430 - $335,697

Franchise Fee

$35,000

Min Cash Required

$150,000

Total US Locations

744

Business Summary

Keller Williams Realty, LLC operates a distinctive business system centered on providing real estate brokerage services through its Market Centers. The Keller Williams Realty business system focuses on attracting and supporting real estate brokers and salespersons, known as Associates, through methods like recruitment, uniform standards, training, consulting, and various programs such as the Associate Leadership Council, Keller Williams University, and a profit-sharing plan. Keller Williams Realty franchisees establish and operate these Market Centers, which are physical locations for brokering real estate sales, and may also open Business Centers that function as branches of the Market Centers. The system also includes advertising and promotional programs to support its network of Market Centers.

Corporate History

Keller Williams Realty, LLC was initially organized as a Texas corporation on December 21, 1994, and later converted into a limited liability company on February 28, 2025. The company began offering and selling franchises for its KELLER WILLIAMS® Market Centers on November 22, 1995. Before this, its predecessor, Keller Williams, Inc. Realtors, offered franchises from October 1987 until transferring all related agreements and assets to Keller Williams Realty, LLC. Over the years, Keller Williams Realty has expanded its offerings, launching KW Marketplace in August 2019 as an online store for its Associates and franchisees. In November 2021, it introduced KSCORE in partnership with Kaplan Real Estate Education for aspiring and current real estate agents, followed by KW Prep in December 2021, a training program for new agents. In March 2025, Keller Williams Realty acquired Rellek Publishing Partners, Ltd., which supplies educational and training content. The company also restructured its international franchising in 2025, with KW Worldwide becoming a wholly-owned subsidiary.

Financial Overview

Investment Range

$182,430 - $335,697

Franchise Fee (Low)

$35,000

Franchise Fee (High)

$35,000

Minimum Cash Required

$150,000

Royalty %

6%

Marketing %

0.5%

Equipment Costs (Low)

$45,000

Equipment Costs (High)

$160,000

Working Capital

$112,500

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

The franchisor's financial condition, as noted on the special risks page, raises questions about Keller Williams Realty, LLC's ability to provide services and support to its franchisees. The financial statements also disclose a significant $70 million contingent loss recorded in 2023 due to antitrust class action lawsuits, with $50 million paid by the end of 2024 and remaining payments due in 2026 and 2027. Additionally, subsequent to the financial statement date, Keller Williams Realty, LLC entered into a significant investment agreement with Stone Point Capital on March 5, 2025. This investment led to the repayment of existing debt and the establishment of a new syndicated credit agreement, including a $300 million term loan and a $50 million revolving credit facility, with the full financial impact yet to be determined.

Financing Details

Keller Williams Realty, LLC does not offer any direct or indirect financing to its franchisees. Additionally, it does not guarantee any of their notes, leases, or other financial obligations.

Performance Metrics

Total US Locations

744

Franchised Units

733

Corporate Units

11

Avg Square Footage

2,000

Franchising Since

1995

Agreement Terms

Initial Term

5 years

Renewal Term

10 years

Renewal Conditions

To renew a Keller Williams Realty Market Center franchise, franchisees must meet several conditions. They must have fully complied with the terms of their expiring franchise agreement throughout its duration and provide written notice of their intent to apply for a new agreement between 210 and 365 days before the current term ends. The Market Center must have consistently made Profit Sharing Contributions in at least four out of every five consecutive months during the 24 months prior to the term's end, and must have been continuously managed by an approved Operating Principal and Team Leader. Franchisees are required to repair and update their equipment and premises to reflect current system standards, ensure they are not in default of any agreements with Keller Williams Realty or its affiliates, and maintain the right to occupy their approved location. They must pay a fee equal to 10% of the then-current initial franchise fee for new franchisees or $5,000, whichever is less. Additionally, franchisees must sign the then-current form of franchise agreement, which may contain different terms, at least 90 days before the current agreement expires, and also execute a general release of claims. All key personnel (Operating Principal, Team Leader, Market Center Administrator, and Franchisee's Principals) must meet current qualification and training requirements. The franchisee's group must demonstrate diligent efforts in developing the Market Center, and the Operating Principal and Franchisee's Principals must authorize background and credit checks. Finally, all Franchisee's Principals must meet Keller Williams Realty's current subjective and objective criteria for new franchisees, and the franchisee must provide five years of financial statements for the Market Center.

Training & Support Program

Franchisor Assistance

Keller Williams Realty, LLC provides comprehensive assistance to its franchisees, both before and after their Market Centers open. Before opening, the franchisor offers advisory assistance and training for management personnel, licenses the Brand Standards Manuals, provides the MC Operating Software with maintenance services, and supplies a list of approved suppliers. For ongoing operations, Keller Williams Realty offers continuous advisory assistance, additional training courses and seminars, and research data related to Market Center services. It also maintains and administers a Profit Sharing Plan, supports Associate Leadership Councils, and may establish and administer advertising funds and cooperatives. Regular reviews and inspections of Market Center operations are conducted to uphold quality standards. Additionally, Keller Williams Realty organizes annual conventions for franchisees, and may assign leaders to offer targeted support, consulting, and coaching to Regional Directors to enhance agent count, royalty growth, and Market Center profitability.

Initial Training Hours

27

Training Location

Austin, TX

Ongoing Support

After opening, Keller Williams Realty franchisees receive continuous advisory assistance and access to additional courses, seminars, and training programs as deemed appropriate by Keller Williams Realty, LLC. The franchisor also provides relevant research data related to Market Center services. Keller Williams Realty maintains and administers a Profit Sharing Plan and supports Associate Leadership Councils for franchisee input. The company may also establish and administer advertising funds and cooperatives. Regular reviews and inspections of Market Center operations are conducted to uphold quality standards. Additionally, Keller Williams Realty organizes annual conventions for franchisees, and may assign leaders to offer targeted support, consulting, and coaching to Regional Directors to enhance agent count, royalty growth, and Market Center profitability.

Franchise Requirements

Ideal Candidate Profile

Keller Williams Realty, LLC seeks franchisees who are business-minded individuals with strong personal character and significant financial capacity, as the franchisor relies on these attributes. The ideal candidate must form a new business entity solely for operating a Market Center and must designate an Operating Principal who is a duly licensed real estate broker (unless other services are secured), possesses substantial authority and control over daily management, and dedicates significant time and effort to supervision. This Operating Principal, along with the Team Leader and Market Center Administrator, must meet specific qualifications, criteria, and training requirements. Generally, Keller Williams Realty looks for individuals with relevant experience, a history of compliance with laws, strong financial resources, good skills, integrity, education, and other positive character qualities.

Industry Experience Required

Yes

Management Experience Required

Yes

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Commercial

Owner Participation

Supervisory

Territory Type

Limited

Staff Count

3

Territory Size Requirements

Keller Williams Realty defines its franchise territories, called "Awarded Areas," by encompassing a portion of a city, county, or unincorporated area. The initial boundaries are determined based on the historical annual gross sales of residential real estate brokers in that specific area. Keller Williams Realty aims to award territories that do not exceed an annual sales potential equivalent to the average sales price of residential property multiplied by 1,000 sold units within the preceding 12 months, as reported by the local Multiple Listing Service (MLS). Territories are described using physical boundaries like streets, highways, or county lines. The franchisor reserves the right to adjust the size of an Awarded Area if it is found to exceed this sales potential, but no adjusted territory will have an annual sales potential of less than the average sales price of residential property multiplied by 1,000 sold units based on MLS data.

Staffing Notes

Keller Williams Realty Market Centers require a core leadership team consisting of an Operating Principal, a Team Leader, and a Market Center Administrator. The Operating Principal must be a licensed real estate broker (unless other services are secured), have significant authority over daily operations, and dedicate substantial effort to supervision and management. The Team Leader is primarily responsible for Associate recruitment, training, and consulting, dedicating substantial energy to management and development without engaging in real estate sales or other business activities. The Market Center Administrator assists the Team Leader with daily administrative and financial functions and also must not engage in real estate sales or other business activities. The same individual cannot serve as both Operating Principal and Team Leader for the same Market Center. These key personnel are required to attend initial and ongoing training. The franchisor states that additional office personnel are not initially required for the operation of a Market Center.