Impresa Modular logo

Impresa Modular Franchise

Audited Financials
Home ServicesEst. 2019Martinsburg, WV
www.impresamodular.com

Risk Score

Pending analysis

Investment Range

$138,750 - $1,072,200

Franchise Fee

$37,200

Min Cash Required

$50,000

Total US Locations

12

Business Summary

Impresa Modular is a custom home builder that offers residential home construction and home improvement design and construction services, utilizing modular home components and building systems. Impresa Modular also provides an Impresa Investor program, allowing qualified franchisees to develop and construct residential homes for resale or rent within specific development communities or areas, using Impresa Modular's services and products.

Corporate History

Express Modular Franchising, LLC, operating under the Impresa Modular trade name, was established on May 17, 2019, in Martinsburg, West Virginia. The company's primary business is to operate the Impresa Modular franchise system, granting franchises to third parties for developing and operating Impresa Modular businesses, which can be either Impresa Homes or Impresa Investor models. Impresa Modular began offering franchises on July 11, 2019. The company does not have any predecessors or a parent company and has not engaged in other lines of business or offered franchises in other sectors.

Financial Overview

Investment Range

$138,750 - $1,072,200

Franchise Fee (Low)

$37,200

Franchise Fee (High)

$48,000

Minimum Cash Required

$50,000

Royalty %

3%

Equipment Costs (Low)

$17,000

Equipment Costs (High)

$69,000

Working Capital

$100,000

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Going concern qualification

Financial Health Notes

The financial statements for Impresa Modular, Express Modular Franchising LLC, show that the company's liabilities exceeded its assets by $121,608 at December 31, 2024, and by $100,369 at December 31, 2023. The auditors have expressed substantial doubt about Impresa Modular's ability to remain in business, a 'going concern qualification,' indicating that the company may not have the financial resources to provide services or support to its franchisees. The company's ability to continue operations is dependent on future franchise fees and ongoing financing from a related party. Additionally, in 2024, Impresa Modular incurred an embezzlement expense of $67,549.

Financing Details

Impresa Modular does not offer any direct or indirect financing options to its franchisees. The franchisor also does not guarantee any notes, leases, or other financial obligations on behalf of franchisees.

Performance Metrics

Total US Locations

12

Franchised Units

10

Corporate Units

2

Avg Square Footage

775

Franchising Since

2019

Agreement Terms

Initial Term

10 years

Renewal Term

10 years

Renewal Conditions

To renew their Impresa Modular franchise, franchisees must be in full compliance with their Franchise Agreement and all other agreements. They need to provide Impresa Modular with a written renewal notice 180 days before the initial term expires. Franchisees must also demonstrate their ability to continue operating the business, occupy and maintain their sales office according to current standards, and satisfy all maintenance, update, and upgrade obligations. A renewal fee of $10,000 is required, and franchisees must sign Impresa Modular's then-current Franchise Agreement and related agreements, including a general release of claims. All owners and their spouses must personally guarantee the terms of the new renewal agreement, which may have materially different terms. Additionally, franchisees and owners must complete any required additional training to Impresa Modular's satisfaction.

Training & Support Program

Franchisor Assistance

Impresa Modular provides pre-opening assistance, including granting the franchise right, approving the operating territory, and providing access to confidential operations manuals and lists of approved suppliers, equipment, and signs. Impresa Modular identifies and locates the franchisee's business on its website and provides initial training for the managing owner and one manager. After opening, Impresa Modular communicates operating standards, marketing standards, and approved vendors. The franchisor may also coordinate an annual system conference and require supplemental on-site training or initial training for replacement managers, often with additional fees. Impresa Modular suggests pricing levels, but franchisees determine their own prices and do not assist with hiring or training employees.

Initial Training Hours

128

Training Location

Martinsburg, West Virginia

Ongoing Support

After opening, Impresa Modular franchisees receive ongoing communication regarding operating standards, marketing guidelines, and approved vendors. Franchisees may be required to attend an annual system conference and participate in supplemental on-site training or initial training for replacement operating managers, for which additional fees apply. Impresa Modular also administers marketing funds and may suggest pricing levels for services.

Franchise Requirements

Ideal Candidate Profile

Impresa Modular seeks franchisees for its Impresa Investor program who own the development area designated as their operating territory and have at least one owner with a valid general contractor license. The managing owner of the franchise must be personally responsible for the daily management and supervision of the business, completing initial training and obtaining all necessary licenses and permits for their operating territory. Beyond these specific requirements, Impresa Modular does not provide a detailed profile of desired background, personal characteristics, or work style.

Industry Experience Required

Yes

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

Yes

Operational Details

Location Type

hybrid

Owner Participation

hands-on

Territory Type

non-exclusive

Territory Size Requirements

Impresa Modular defines its franchise territories by population. For an Impresa Homes business, a single territory generally includes a geographic area with approximately 250,000 people. For an Impresa Investor business, a single territory generally includes a geographic area with approximately 3,000,000 people. Additional territories follow the same population criteria. Impresa Modular determines the population within the operating territory based on raw data, without considering demographics or other qualifying factors, and may identify the territory using zip codes, boundary streets, highways, county lines, designated market areas, or other recognizable demarcations.

Staffing Notes

Impresa Modular franchisees are directly responsible for the management and supervision of their own employees and do not receive assistance with hiring or training. Franchisees must ensure that all employees wear and maintain approved System branded uniforms and apparel. Employees must also adhere to System standards and manuals for preparing, maintaining, and serving all System Building Materials and Supplies and Approved Services and Products. Any managers or employees with access to confidential information are required to sign a confidentiality agreement.