Image Studios Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$832,552 - $1,739,790
Franchise Fee
$35,000
Min Cash Required
$35,000
Total US Locations
95
Business Summary
Image Studios offers franchises that license individual turn-key salon studios and services to independent salon professionals, such as hair stylists, nail artists, massage therapists, and estheticians, within a salon mall setting. Franchisees are responsible for purchasing or leasing existing commercial space, then converting or remodeling it into individual salon studios that are typically 10 feet by 10 feet or larger. These individual studios are then leased to independent salon professionals. Image Studios franchisees also provide active salon management and facilities maintenance services, and offer various optional products and services to salon professionals, including cleaning and maintenance inside specific studios, marketing/branding services, social event organizing, online salon directories, wireless internet, telecommunications, and other technology applications.
Corporate History
Image Studios Franchise, LLC was formed on February 7, 2024, as a Delaware limited liability company. It does business under the "IMAGE Studios" names and marks. The company acquired the IMAGE Studios franchise system in March 2024 and began offering franchises in May 2024. The predecessor to Image Studios Franchise, LLC was Image Studios 360 Franchise, LLC, a Utah limited liability company, which offered IMAGE Studios franchises from April 2015 to March 2024.
Financial Overview
Investment Range
$832,552 - $1,739,790
Franchise Fee (Low)
$35,000
Franchise Fee (High)
$64,500
Minimum Cash Required
$35,000
Royalty %
6%
Marketing %
2%
Equipment Costs (Low)
$679,054
Equipment Costs (High)
$1,421,912
Working Capital
$55,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
The financial statements for Image Studios Franchise, LLC for the period from March 16, 2024, to December 31, 2024, and for the year ended December 31, 2023, have received an unqualified opinion from the independent auditor. As of December 31, 2024, Image Studios Franchise, LLC had negative working capital of -$3,527,611. For the year ended December 31, 2023, the company also reported negative working capital of -$1,698,014. Despite these figures, the auditor's report does not include a going concern qualification, indicating that the auditors do not have substantial doubt about the company's ability to continue operations.
Financing Details
Image Studios does not offer any direct or indirect financing to its franchisees. Additionally, Image Studios does not guarantee any franchisee notes, leases, or other obligations. Franchisees are responsible for arranging their own funding.
Performance Metrics
Total US Locations
95
Franchised Units
94
Corporate Units
1
Avg Square Footage
6,250
Franchising Since
2015
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
Image Studios has no litigation to report in Item 3 of its FDD.
Bankruptcy History
Image Studios has no bankruptcy history to report in Item 4 of its FDD.
Agreement Terms
Initial Term
10 years
Renewal Conditions
To renew, Image Studios franchisees must be in good standing and not in default of their agreement. They must provide written notice of their intent to renew between six and twelve months before the current agreement expires. Franchisees will be required to sign Image Studios' then-current franchise agreement, which may include updated royalty fees, marketing fees, and other terms. They must also execute a general release of any and all claims against Image Studios. Additionally, franchisees may be required to refurbish, remodel, or renovate their salon to meet current system standards, with potential expenditures up to 25% of the estimated initial investment. All monetary obligations to Image Studios, its affiliates, suppliers, and creditors must be satisfied and paid in a timely manner. Franchisees must also retain the right to lease or own their premises for the duration of the renewal term.
Training & Support Program
Franchisor Assistance
Before opening, Image Studios assists franchisees with site selection and lease negotiation, provides confidential operating manuals, and approves the chosen site. Initial training for up to two individuals (the franchisee and a designated manager) is included in the initial franchise fee and is delivered virtually or at Image Studios' training facility in Salt Lake City, Utah. Ongoing assistance includes periodic updates to the operating manuals, continuous advisory services via phone and email, and potential visits from field representatives (additional on-site assistance may incur a fee). Image Studios also lists franchisee salons on its website, may establish a centralized purchasing system in the future, mandates attendance at regional or national conferences, and offers access to marketing and promotional materials through a dedicated portal. Franchisees also receive business coaching through site development, construction, and operation until they achieve over 70% occupancy.
Initial Training Hours
32
Training Location
Online and Salt Lake City, Utah
Ongoing Support
Image Studios provides ongoing support to its franchisees through several channels after the salon opens. This includes periodically modifying and updating operating manuals, offering continuing advisory services via telephone and email, and potentially providing visits from field representatives (though additional on-site consultation may incur a fee). Image Studios will include the salon's information on its website and may develop a centralized purchasing system for franchisees in the future. Franchisees are required to attend periodic refresher courses or additional training, as well as regional or national conferences, for which Image Studios may charge fees. The franchisor also provides access to marketing and promotional materials and services through its marketing portal. Business coaching continues throughout site development, construction, and open operations until the salon achieves greater than 70% occupancy.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Retail
Owner Participation
hands-on
Territory Type
Protected
Territory Size Requirements
Image Studios defines its Protected Territory as either a one-half mile, one-mile, or two-mile radius around the franchisee's approved unit. The specific radius is determined by Image Studios based on factors such as population density, the number of households and businesses in the area, and other geographic and demographic considerations.
Staffing Notes
Image Studios anticipates that franchisees will operate the business and will not have payroll costs or expenses for the independent salon professionals who lease studios. However, franchisees are responsible for all employment decisions regarding their own staff, including hiring, training, supervision, and discipline. The salon must be under the direct supervision of the franchisee, their Operating Partner, or a designated Manager who has successfully completed Image Studios' training program. If an Operating Partner or Manager's relationship terminates, a successor must be hired promptly and complete the required training. Image Studios also provides suggestions and recommendations for staff selection, training, and overall performance, and advises that operating personnel be available to assist salon professionals during business hours.