Risk Score
Pending analysis
Investment Range
$69,364 - $79,973
Franchise Fee
$41,900
Total US Locations
133
Business Summary
Hommati provides digital media and marketing services specifically for the real estate industry. Its services cater to real estate agents, brokers, business owners, contractors, engineering firms, property managers, and owners of various properties like commercial real estate, apartment complexes, land, resorts, and vacation rentals. These services include creating 3D interactive tours, live virtual showings, drone aerial videos, interior videos, virtual reality tours, agent green screen and biography videos, HD and HDR photography, 2D images, augmented reality services, video slideshows, guided tours, 3D walkthroughs, and virtual enhancements. Hommati also offers SMS Sign Riders (Curb Leads), a Lender Network Advertising Program, agent headshots, and a real estate website and mobile app for agents to promote their listings.
Corporate History
Hommati Franchise Network, Inc. was incorporated in Ohio on August 14, 2017. The company operated a prototype business from October to November 2017 to develop its services and business strategies. Hommati began offering franchises in January 2018 and also operates one company-owned location.
Financial Overview
Investment Range
$69,364 - $79,973
Franchise Fee (Low)
$41,900
Franchise Fee (High)
$44,900
Royalty %
8%
Marketing %
4%
Equipment Costs (Low)
$12,748
Equipment Costs (High)
$14,449
Working Capital
$4,021
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
Hommati Franchise Network, Inc. has experienced substantial net losses for the past three fiscal years, totaling over $2.7 million. The company's cash reserves have also significantly decreased from over $2.3 million in 2022 to just over $213,000 in 2024. Despite these ongoing losses and a growing accumulated deficit, the independent auditors have issued an an unqualified opinion, meaning they found the financial statements to be presented fairly.
Financing Details
Hommati Franchise Network, Inc. does not offer any direct or indirect financing options to its franchisees. The company also does not guarantee any notes, leases, or other financial obligations for its franchisees.
Performance Metrics
Total US Locations
133
Franchised Units
124
Corporate Units
9
Franchising Since
2018
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
Hommati Franchise Network, Inc. has no litigation history to report. No lawsuits, arbitrations, or legal proceedings are required to be disclosed in its FDD.
Bankruptcy History
Hommati Franchise Network, Inc. has no bankruptcy history to report for itself or its executives.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew their Hommati franchise, franchisees must be in "Good Standing," meaning they are current with all payments and in compliance with the franchise agreement and Operations Manuals. They need to provide written notice of their intent to renew at least 180 days before the current agreement expires. Franchisees must also sign a new franchise agreement, which may have different terms and fees, and any required supplemental agreements. Additionally, they must sign a special release of claims and must not have been on an Inactive Hold for 90 days or more within 60 days of the renewal period.
Training & Support Program
Franchisor Assistance
Hommati Franchise Network, Inc. provides comprehensive support to its franchisees. Before opening, Hommati offers an initial training program, access to digital Operations Manuals, a list of designated vendors for various goods and services, and specifications for products and services. They also provide advertising and promotional templates and suggested pricing for services. While franchisees are the sole employers, Hommati offers assistance with hiring, managing, and training employees through sample documents and guidelines. After opening, Hommati offers additional training, primarily web-based, and consultation via phone, email, or online. The franchisor continuously works on business development, evolving new services and marketing methods. Hommati also reviews and approves franchisee-originated advertising and promotional materials and manages a National Advisory Committee. A National Advertising Fund may be implemented in the future.
Initial Training Hours
39
Training Location
Westerville, OH
Ongoing Support
After opening, Hommati Franchise Network, Inc. provides ongoing support through additional training programs, which are anticipated to be primarily web-based and mandatory if advised, though franchisees cover their own expenses. Franchisees also have access to timely telephone, email, or online consultation with Hommati personnel for all aspects of their Program at no additional charge. The franchisor actively engages in business development, creating new services and evolving marketing methods to increase franchisee revenue. Hommati also reviews and approves franchisee-originated advertising and promotional materials and has a National Advisory Committee for advice on advertising policies and franchisee issues.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
Yes
Operational Details
Location Type
Home-Based
Owner Participation
Full-Time
Territory Type
Non-Exclusive
Territory Size Requirements
Hommati Franchise Network, Inc. defines its territories based on counties and states, with a minimum population of 200,000 people. The franchisor uses U.S. Census Bureau data or other reliable sources to determine population figures. The territory is protected by limiting the maximum number of franchisees to one per 200,000 population within a county or combination of counties.
Staffing Notes
Hommati Franchise Network, Inc. emphasizes that franchisees are solely responsible for all employment decisions, including hiring, managing, compensation, and discipline. If a franchisee chooses to operate on a part-time, executive-managed basis, they are required to hire either a General Manager or both a 3D/Drone Pilot and an Agent Development Manager. The General Manager must be trained in all aspects of the program and be competitively compensated. Any 3D/Drone Pilot hired must complete specific virtual training for drones and 3D cameras, and any Agent Development Manager must attend virtual sales and marketing training. All employees must undergo a criminal background check and motor vehicle report according to Operations Manuals standards and sign a Nondisclosure and Noncompetition Agreement.