Homewell Care Services Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$54,401 - $233,912
Total US Locations
179
Business Summary
HomeWell Care Services operates and manages businesses that provide home care services for seniors and others who need in-home care. These services include personal care, non-medical care, assistance, and companionship. HomeWell Care Services franchisees also have the option to offer additional services like supplemental staffing for healthcare facilities and skilled in-home medical care, provided they are appropriately licensed. The business requires a separate commercial office and cannot be operated from a home office.
Corporate History
HomeWell Franchising Inc. was originally incorporated in Washington in May 2002 as HomeWell Senior Care, Inc. In May 2016, the company converted to a Texas corporation, and in December 2020, its name changed to HomeWell Franchising Inc. HomeWell Franchising Inc. initially offered franchises under the "HomeWell Senior Care" and "HomeWell" names from May 2003 through March 2019. Beginning in May 2019, it started offering new franchises under the "HomeWell" and "HomeWell Care Services" names. The company also offered area representative franchises from 2011 to 2014 and again from 2016 to 2018, but discontinued this in 2019. HomeWell Franchising Inc.'s founder, Joshua Hoffman, operated a HomeWell Senior Care business in Seattle, Washington from 2002 until 2011. A former affiliate, HomeWell Franchising of Canada Inc., offered franchises in Canada from 2013 to 2021, but all Canadian locations were terminated and the affiliate dissolved in 2022.
Financial Overview
Investment Range
$54,401 - $233,912
Franchise Fee (High)
$49,500
Royalty %
5%
Marketing %
2%
Equipment Costs (Low)
$2,800
Equipment Costs (High)
$16,000
Working Capital
$21,500
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
HomeWell Franchising Inc. appears to be in a strong and growing financial position. Its audited financial statements show a significant increase in cash from $590,205 in 2023 to $1,469,120 in 2024, and total current assets more than doubled over the same period. Net income has consistently grown, reaching over $2.2 million in 2024, up from $1.07 million in 2023 and $461,405 in 2022. The company's net cash provided by operating activities also shows a strong positive trend, increasing from a negative $90,150 in 2022 to $1,391,200 in 2024. Stockholders' equity has also seen a substantial increase, indicating a growing financial foundation. The auditor has issued an unqualified opinion, meaning the financial statements fairly present the company's financial position, and there are no stated going concern qualifications.
Financing Details
HomeWell Franchising Inc. does not offer any direct or indirect financing to its franchisees. This means franchisees will need to secure all necessary funding, including loans for the initial investment or ongoing operations, from third-party sources. HomeWell Franchising Inc. also does not guarantee any notes, leases, or other obligations of its franchisees.
Performance Metrics
Total US Locations
179
Franchised Units
179
Corporate Units
0
Avg Square Footage
750
Franchising Since
2003
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
2
Litigation Summary
HomeWell Franchising Inc. has disclosed two concluded litigation cases. One case, from January 2024, involved a Consent Order with the California Commissioner of Financial Protection and Innovation regarding alleged violations of the California Franchise Investment Law. This included selling franchises without proper exemption, making untrue financial performance representations, and not filing advertisements. HomeWell agreed to stop these violations. The other case was an arbitration filed in May 2020 by a former Area Representative and franchisee, Junzi Holdings, LC, claiming breach of contract, fraud, negligent misrepresentation, and violation of the Texas Deceptive Trade Practices Act. HomeWell counterclaimed for lost profits due to abandonment. The arbitrator in August 2021 denied most of Junzi's claims and HomeWell's counterclaim, but awarded Junzi $112,634 for negligent misrepresentation.
Bankruptcy History
HomeWell Franchising Inc. has no bankruptcy history that is required to be disclosed in this Franchise Disclosure Document.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew their HomeWell Care Services franchise agreement, franchisees must not be in default of their current agreement and must have substantially complied with all obligations throughout its term. They must provide timely written notice of their intent to renew and then sign HomeWell Franchising Inc.'s then-current franchise agreement and any related documents. Additionally, franchisees are required to sign a general release of claims, pay a renewal fee of $1,500, remodel or upgrade their office to meet HomeWell Franchising Inc.'s current brand standards, and ensure they have the right to maintain possession of their office under their lease for the duration of the renewal term.
Training & Support Program
Franchisor Assistance
HomeWell Care Services provides extensive support to its franchisees. Before opening, the franchise licenses its trademarks, helps with office location approval, grants access to its Brand Standards Manual, and provides specifications for required goods and services along with approved supplier lists. Initial training is provided for the Managing Owner and specified employees. Ongoing assistance includes guidance on equipment and materials, unlimited phone and email support, help with administrative and operating procedures, and periodic office visits for operational and marketing improvements. HomeWell Care Services also conducts group conference calls, maintains a corporate website with dedicated franchisee web pages, and offers non-binding pricing recommendations. The franchise administers a Brand Development Fund for marketing and may research new products/services, negotiate group purchase agreements, and hold national/regional conferences. Additional training is available upon request, though a fee may apply.
Initial Training Hours
102
Training Location
Virtual and Your Office
Ongoing Support
After opening, HomeWell Care Services franchisees receive continuous support, including unlimited phone and email support during business hours, along with assistance in developing administrative and general operating procedures. The franchise conducts periodic office visits to inspect operations and provide guidance for improving marketing and business performance. Regular training programs are offered, and group conference calls are held to discuss relevant matters. HomeWell Care Services maintains a corporate website with dedicated web pages for each franchisee and provides recommendations for pricing. The franchise also administers a Brand Development Fund for system-wide marketing. Optionally, HomeWell Care Services may research and develop new products, negotiate discounted purchase agreements with suppliers, and host national or regional conferences. Franchisees can also request additional training, which may involve a fee.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
commercial
Owner Participation
Supervisory
Territory Type
Limited
Staff Count
3
Territory Size Requirements
HomeWell Care Services franchisees receive a territory defined by contiguous zip codes. Each territory must have a population of 30,000 to 40,000 seniors aged 65 and over, and the total population of the territory will not exceed 350,000 people. HomeWell Franchising Inc. uses U.S. Postal Service Q4 2020 zip code definitions and U.S. Census and ACS data from 2017-2021 to determine these territories.
Staffing Notes
HomeWell Care Services requires a Managing Owner to be actively involved full-time in the business, unless this responsibility is delegated to an approved Manager who has successfully completed the initial training. The Managing Owner must supervise if a Manager is unable to perform their duties. Franchisees must also employ a full-time sales professional dedicated to marketing the business to referral sources and building the brand locally; this sales professional cannot be the Managing Owner. Additionally, franchisees should expect to have at least one other full-time employee upon opening. All employees must undergo criminal background checks, maintain required credentials and licenses, and be informed that their activities are exclusively supervised by the franchisee. Certain states may require a nurse or administrator as part of the staff. All employees with access to confidential information must sign a Brand Protection Agreement or Confidentiality Agreement.