Homewatch CareGivers logo

Homewatch CareGivers Franchise

Audited Financials
Senior CareEst. 1996Columbia, MD
www.homewatchcaregivers.com
Financing Available

Risk Score

Pending analysis

Investment Range

$121,640 - $177,830

Franchise Fee

$15,000

Total US Locations

224

Business Summary

Homewatch CareGivers operates businesses that provide in-home care services, including companionship, personal care, complex personal care, and nursing services. These services are delivered by trained home health aides, personal care providers, certified nurse assistants, licensed practical nurses, and registered nurses to seniors and clients of all ages who are disabled, rehabilitating, or convalescing.

Corporate History

Homewatch CareGivers has a history dating back to January 1996, when its predecessor, Homewatch CareGivers, LLC, began offering franchises. On May 14, 2021, as part of a securitization transaction, Homewatch CareGivers Franchising SPE LLC was organized and took over as the franchisor, officially beginning to offer franchises under this new entity on May 17, 2021.

Financial Overview

Investment Range

$121,640 - $177,830

Franchise Fee (Low)

$15,000

Franchise Fee (High)

$50,000

Royalty %

5%

Marketing %

3%

Equipment Costs (Low)

$3,993

Equipment Costs (High)

$9,123

Working Capital

$62,500

Audited Financials

Yes

Offers Financing

Yes

Audit Opinion

Unqualified opinion

Financial Health Notes

The financial statements for Homewatch CareGivers' parent company, AB Assetco LLC, and its indirect parent, Authority Brands Inc., have received unqualified audit opinions, indicating that the financial positions are presented fairly. However, both companies reported significant impairment losses in 2024. AB Assetco LLC recorded an impairment loss of $17,775 related to its Successware software system. Authority Brands Inc. reported total impairment losses of $23,240 in 2024, primarily due to the Successware software, the abandonment of its Color World business, and the sale of DoodyCalls retail operations. Additionally, Authority Brands Inc. incurred a loss of $10,276 from the sale of its Monster New Tree Service LLC retail operations. Neither financial statement expressed substantial doubt about the companies' ability to continue as a going concern.

Financing Details

Homewatch CareGivers offers direct financing for a portion of the initial franchise fee. Franchisees may finance up to 75% of the Franchise Fee and any applicable Additional Seniors Fee, payable in up to 36 monthly installments at an annual interest rate of 12%. This financing is not available for transactions involving brokers or other third-party referral sources. Homewatch CareGivers does not offer any other direct or indirect financing and will not guarantee loans or other obligations.

Performance Metrics

Total US Locations

224

Franchised Units

224

Corporate Units

0

Avg Square Footage

650

Franchising Since

1996

Agreement Terms

Initial Term

10 years

Renewal Term

10 years

Renewal Conditions

To renew their Homewatch CareGivers franchise, franchisees must provide written notice of their desire to renew between six and twelve months before the agreement expires. They must be in good standing, with no defaults or litigation with Homewatch CareGivers or its affiliates, and maintain a good record of customer service and Brand Standards compliance. Franchisees must also pay a renewal fee of $5,000, sign a general release of claims, meet current training requirements, and prove their right to remain at the approved location for the renewal term. Additionally, they must remodel, refurbish, or renovate their premises and vehicles, and update their computer systems to meet current Brand Standards. The new Franchise Agreement they sign may have materially different terms, including adjusted territories and different fee structures.

Training & Support Program

Franchisor Assistance

Homewatch CareGivers provides extensive pre-opening and ongoing support. Before opening, franchisees receive initial training, assistance with ordering equipment and supplies from designated vendors, access to the Operations Manual and Franchisee Portal, and help setting up Call Center accounts and acquiring software packages. They also receive support in creating a pre-opening and grand opening marketing plan, general opening support, and a 52-week Business Implementation Program to build the business. Ongoing support includes additional required and optional training programs, development and maintenance of Brand Standards, management of the Franchisee Portal, notification of vendor specifications, Brand Standards assessments, Brand Fund management and creative materials, review of local advertising, management of social media accounts, and monitoring of customer warranty programs. Additionally, Homewatch CareGivers manages contracts and relationships with Key Accounts.

Initial Training Hours

184

Training Location

Primarily online/virtual for pre-training, and in-person at Denver, Colorado for classroom training, though it may also be virtual or at an alternative designated location.

Ongoing Support

Homewatch CareGivers provides ongoing support through additional required and optional training programs, and by developing and maintaining Brand Standards. They manage the Franchisee Portal for communications and resources and notify franchisees of approved vendors. The franchisor also runs Brand Standards assessment programs, manages the Brand Fund, and reviews franchisee advertising and promotional materials. They manage social media accounts that promote the brand and monitor compliance with any customer warranty programs. Additionally, Homewatch CareGivers manages contracts and relationships with Key Accounts, and franchisees are required to attend an annual convention and may participate in regional meetings.

Franchise Requirements

Ideal Candidate Profile

Homewatch CareGivers seeks individuals or business entities who meet their general qualifications and are prepared to invest the effort to own and operate a business. Franchisees must designate a 'Key Person' who will be responsible for the day-to-day operations and have the authority to make business decisions. This Key Person must own at least 5% of the franchise entity (unless otherwise agreed), successfully complete the training program, and may be required to work on-site at the business office.

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Commercial

Owner Participation

Hands-On

Territory Type

Limited

Territory Size Requirements

Homewatch CareGivers defines its franchise territories based on a total population of 35,000 to 38,000 seniors. The franchisor uses third-party demographic data to determine the number of seniors within a territory. Once agreed upon, the territory is specifically defined in an appendix to the Franchise Agreement, often by zip codes. Franchisees may also add zip codes to their existing territory at the franchisor's discretion, incurring an additional fee per senior in the added area.

Staffing Notes

Homewatch CareGivers franchisees must maintain adequate staffing to meet Brand Standards, with sole responsibility for all employment decisions, including recruiting, hiring, training (beyond initial franchisor training), compensation, and discipline of employees. They are required to enroll all caregiver employees in the Homewatch CareGivers Academy. Franchisees must designate a Key Person responsible for day-to-day operations and who may be required to work on-site. All employees must be clearly informed that the franchisee is their employer, not Homewatch CareGivers. Staffing may also include initial and periodic drug testing and background checks as part of Brand Standards.