Heroes Lawn Care Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$159,431 - $215,232
Franchise Fee
$35,000
Min Cash Required
$20,000
Total US Locations
63
Business Summary
Heroes Lawn Care offers businesses that specialize in commercial and residential fertilization and irrigation services under the 'Heroes Lawn Care' mark. These services include granular and liquid fertilizer, fungicide, and pesticide applications, aeration, overseeding, soil amendment, and irrigation repair, replacement, upgrades, and maintenance. The business also provides pet waste removal services under the 'Heroes Doody Duty' mark and may include subcontracted general landscaping services. Heroes Lawn Care operates using a proprietary business system that covers property assessment, service delivery methods, customized software, and general operating procedures for managing, estimating, scheduling, and sales.
Corporate History
HPB Lawn Care LLC was organized in Pennsylvania on October 1, 2021. It operates under the trade name 'Heroes Lawn Care,' offering commercial and residential fertilization and irrigation services. Heroes Lawn Care began franchising in March 2022. The company's origins trace back to its predecessor, Heroes Management Services, LLC, which was formed in Nebraska in 2015 and operated a similar lawn and landscape service in Omaha. HPB Lawn Care LLC acquired certain assets and confidential information from this predecessor on September 1, 2021.
Financial Overview
Investment Range
$159,431 - $215,232
Franchise Fee (Low)
$35,000
Franchise Fee (High)
$59,500
Minimum Cash Required
$20,000
Royalty %
6.5%
Equipment Costs (Low)
$38,436
Equipment Costs (High)
$47,937
Working Capital
$30,000
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Going concern qualification
Financial Health Notes
The financial statements for Heroes Lawn Care indicate that the company has incurred recurring losses and negative cash flows from its operations. To address its liquidity needs, Heroes Lawn Care has secured a commitment from its majority member to provide additional funds through May 2026, which are necessary to cover expenses not met by operating cash flows.
Financing Details
Heroes Lawn Care may, in limited circumstances and at its option, finance a portion of the Initial Franchise Fee for multi-unit purchases. For a second Protected Territory, it can finance up to 60% of the Initial Franchise Fee, and for a third, up to 80%, with a maximum financing amount of $52,000. Financing is not available for the first Protected Territory. If approved, franchisees must sign a Secured Promissory Note and General Security Agreement, with all owners personally guaranteeing the obligations if the franchisee is an entity. The loan accrues interest at the U.S. Prime Rate plus 1%, adjusted quarterly, and is repayable in monthly installments over a term of up to 48 months, with no prepayment penalty. In case of default, the entire loan balance can be accelerated, and the franchise agreement may be terminated, with the franchisee responsible for attorney fees and enforcement costs. Heroes Lawn Care reserves the right to sell, assign, or discount these notes to third parties.
Performance Metrics
Total US Locations
63
Franchised Units
63
Corporate Units
0
Franchising Since
2022
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
2
Litigation Summary
Heroes Lawn Care has two pending lawsuits. The first is *Smith et al. v. HPB Lawn Care LLC*, filed on September 13, 2024, by former Heroes Lawn Care franchisees. This lawsuit alleges fraudulent misrepresentation, negligent misrepresentation, fraud in the inducement, and violations of Ohio Business Opportunity Law, seeking rescission of franchise agreements, restitution, punitive damages, and attorneys' fees. Heroes Lawn Care is actively defending against these claims. The second lawsuit, *Schaefer, et al. v. HPB Foam LLC et al.*, was filed on November 25, 2024, against Heroes Lawn Care's affiliate, HPB Foam LLC, its parent company, and other affiliates by a current iFoam franchisee. This case alleges fraud, negligent misrepresentation, breach of contract, and violations of Texas and Pennsylvania consumer protection laws, seeking rescission and damages. Heroes Lawn Care LLC itself is not named as a defendant in this specific case.
Bankruptcy History
Heroes Lawn Care has no bankruptcy history to report.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
Heroes Lawn Care franchisees can renew their agreement for one additional ten-year term. To qualify, franchisees must notify Heroes Lawn Care in writing 12 to 18 months before the current term expires, demonstrate the right to operate at their Approved Location for the renewal term, and complete any necessary updates to bring the business into full compliance with current system standards and specifications for new franchisees. They must also be in substantial compliance with their existing Franchise Agreement and all other agreements with Heroes Lawn Care and its affiliates, and satisfy all monetary obligations. Additionally, franchisees must sign Heroes Lawn Care's then-current franchise agreement (which may have materially different terms, including higher fees and insurance requirements), meet current training requirements, execute a general release in favor of Heroes Lawn Care and its affiliates, and pay a renewal fee equal to 20% of the then-current Initial Franchise Fee.
Training & Support Program
Franchisor Assistance
Before opening, Heroes Lawn Care defines the Protected Territory, provides an Opening Package, and a list of Approved Products and Services with Approved Suppliers. It grants secure access to its confidential Operations Manual and Intranet System, which contains mandatory standards and procedures. Heroes Lawn Care provides advice and guidance for opening, including standards for inventory, services, advertising, and operations during startup. It also provides a dedicated phone number and email accounts and assists with coordinating brand optimization and pre-opening services. Heroes Lawn Care requires the franchisee (or operating principal) and up to two additional attendees (one must be a general manager or Designated Manager) to attend and successfully complete a three-phase Initial Training Program. This training typically lasts 9 weeks for Phase I and II (digital/webinar) and 4 days for Phase III (in Omaha, Nebraska). After opening, Heroes Lawn Care offers optional additional or remedial training courses, for which franchisees must pay a current Assistance Training Fee of $500 per person per day plus expenses. This training can be online, at corporate headquarters, or other designated facilities. Heroes Lawn Care reserves the right to provide remedial training if non-compliance with System standards is found. It provides updates to System standards and Approved Suppliers. A Contact Center (operated by Heroes Lawn Care or affiliates) fields calls and manages customers, routing work orders, but may be discontinued. Heroes Lawn Care may establish a Brand Fund. It reviews alternate suppliers. Heroes Lawn Care conducts periodic inspections and/or audits of businesses and financial records. It provides periodic advice and guidance on operations, Proprietary Marks, and System use, via various communication methods, potentially with an Assistance Training Fee. An Advisory Council may be formed for idea exchange and advertising advice, but acts only in an advisory capacity. Heroes Lawn Care specifies the advertising materials to be used, requires prominent display of Proprietary Marks, and may require discontinuation of certain materials. A one-time Brand Marketing Fee of $15,500 covers creation and distribution of brand marketing assets and strategies. Heroes Lawn Care may establish and maintain websites and has sole discretion over them. It may create interior pages for individual Heroes Lawn Care Businesses, requiring franchisees to prepare content using provided templates. Franchisees are generally prohibited from creating separate websites or social media presences without prior written consent. Heroes Lawn Care owns the domain www.heroeslawncare.com and prohibits franchisees from registering similar domain names. Heroes Lawn Care specifies required computer hardware and software (e.g., Microsoft, CRM, accounting software), including proprietary software, and updates. Franchisees must purchase components from Approved Suppliers, maintain the system, and install changes at their expense. The estimated computer system cost is $2,500. Heroes Lawn Care has independent access to and ownership of data from these systems and requires participation in System-wide computer networks.
Initial Training Hours
392
Training Location
Hybrid (online/webinar and in-person at Omaha, NE)
Ongoing Support
After opening, Heroes Lawn Care offers optional additional or remedial training courses, for which franchisees must pay a current Assistance Training Fee of $500 per person per day plus expenses. This training can be online, at corporate headquarters, or other designated facilities. Heroes Lawn Care reserves the right to provide remedial training if non-compliance with System standards is found. It provides updates to System standards, Approved Products/Services, and Approved Suppliers. A Contact Center (operated by Heroes Lawn Care or affiliates) fields calls and manages customers, routing work orders, but may be discontinued. Heroes Lawn Care may establish a Brand Fund. It reviews alternate suppliers. Heroes Lawn Care conducts periodic inspections and/or audits of businesses and financial records. It provides periodic advice and guidance on operations, Proprietary Marks, and System use, via various communication methods, potentially with an Assistance Training Fee. An Advisory Council may be formed for idea exchange and advertising advice, but acts only in an advisory capacity.
Franchise Requirements
Ideal Candidate Profile
Heroes Lawn Care seeks qualified individuals who possess entrepreneurial and managerial abilities and a strong focus on customer service. While no specific prior experience in lawn care services is required for the franchisee, they must be committed to dedicating their personal attention, skill, and best efforts to the management and operation of the Heroes Lawn Care business.
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Hybrid
Owner Participation
Hands-On
Territory Type
Non-Exclusive
Territory Size Requirements
Each Heroes Lawn Care Protected Territory typically consists of a population of approximately 200,000 individuals, with the exact size dependent on factors like geography and demographics. If the general population in a territory exceeds the standard figures, franchisees are required to pay an overage fee of $0.30 per individual for the excess population. For multi-unit franchisees, separate Protected Territories are granted for each business, which are usually contiguous.
Staffing Notes
Heroes Lawn Care requires the owner (or a principal, if an entity) to devote their full-time attention to managing and operating the business. However, franchisees can request to employ an approved and trained Designated Manager to handle day-to-day operations. Regardless of who manages, the Heroes Lawn Care Business must always have at least one individual who has successfully completed the Initial Training Program. If a Designated Manager leaves, a replacement must be trained within 30 days of hiring. Designated Managers are prohibited from holding other employment. The estimated additional funds for startup include wages, salaries, and benefits for the first three months of operations, implying the need for employees, but specific staff counts are not provided.